5 min read
Richard Kahn: July 16, 2025
TL;DR: PPC affiliate marketing can boost reach and revenue, but not all programs are equal—and fraud is a major risk. Choose platforms with strong networks, high-quality ads, and real-time fraud protection to make the most of your spend.
Main...
3 min read
Richard Kahn: May 7, 2025
TL;DR: Typosquatting poses a significant threat to affiliate marketing programs by diverting legitimate traffic and inflating fraudulent site metrics. Here’s a summary of its impact:
9 min read
Richard Kahn: March 3, 2025
Cookie stuffing, a deceptive technique in affiliate marketing, can significantly undermine efforts to drive traffic and leads to your company’s website. Though affiliate marketing can be a tool for growth, it remains vulnerable to exploitation by...
7 min read
Richard Kahn: January 15, 2025
TL;DR: Up to 28% of online traffic may be fraudulent, affecting key metrics like CTR and website traffic. Ditch vanity metrics for those that reflect true performance to avoid ad fraud distortion.
8 min read
Richard Kahn: January 2, 2025
TL;DR: This blog discusses the shift from traditional advertising to more cost-effective affiliate marketing strategies.
Key points include:
5 min read
Anura PR Team: December 27, 2023
It’s the most wonderful, and perhaps predictable, time of the year: time to reflect on what’s happened this past year, the lessons we’ve learned, what’s worked and what hasn’t, and turn our focus toward our goals for...
4 min read
Richard Kahn: October 4, 2023
Last week, we told you about The Knot breaking the rules of engagement with their advertisers in what was likely an attempt to drive up revenue to lure investors. In earlier posts, we’ve talked about choosing your affiliate marketing partners wisely...
3 min read
Richard Kahn: July 26, 2023
Affiliate marketing is on the rise, becoming an even more lucrative channel for brands, affiliate marketing platforms, and affiliate marketers themselves. Like any other marketing channel, it is also ever-changing. Along with more spend and more...
4 min read
Richard Kahn: April 5, 2023
Publishers and other lead generation companies rely on affiliate marketing partners to grow their business, and with good reason. In its 2022 Affiliate Marketing Benchmark Report, Influencer Marketing Hub points out several reasons why these...
9 min read
Richard Kahn: August 24, 2022
Affiliate marketing has proven to be an effective and reliable way for businesses of all sizes and industries to increase their reach online. By partnering with social media influencers, merchants can get their foot in the door with those...