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Bots

What Is a Bot? How Do Bots Impact Your Digital Ad Campaigns?

How much money do you spend on ads per month? Some companies dedicate as much as millions of dollars per month towards getting their ads in front of the right people. Unfortunately, a percentage of that is unknowingly wasted money. 
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Ad Fraud

How Performance Marketers Can Stop The Effects of Affiliate Fraud

For many big companies, affiliate marketing has been one of the most effective ways for them to generate sales. So successful has it been, that even smaller companies are starting to follow suit. However, as with any way to make money, there are those that try to use the system to their advantage....
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Affiliate Marketing

Affiliate Marketing Fraud Is Catastrophic to Your Campaigns

Affiliate Marketing Fraud Damages Your Reputation, Inflates Your Advertising Costs and Generates Client Chargebacks. Global digital ad spend hit $333.25 billion in 2019, and it is only increasing. It does not matter how accurate your audience targeting is, or how well you focus your ads on the...
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Click Fraud

What Role Does Click Fraud Play in Affiliate Marketing?

In the digital age, it has never been easier to make money online. Unfortunately, since criminals tend to go where there’s money to be made, a number of them have figured out how to game the system, so to speak, and steal big dollars out of advertisers’ pockets.
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Affiliate Marketing

5 Affiliate Marketing Tools That Can Optimize Your Campaigns

Affiliate marketing is a great way for companies like yours to unlock new revenue streams and sell your products and services to more customers. This is why nearly 90 percent of advertisers agree that affiliate marketing plays a critical role in the success of their overall strategies.
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Digital Advertising & Marketing

Marketing Campaign Performance Metrics That Matter

Measuring marketing campaign performance is one of the most important aspects of the marketing professional’s job. However, metrics used to measure how successful we are don’t always tell the entire story. Sometimes we rely on metrics that make our marketing campaign performance look really good,...
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Ad Fraud

Every Penny Counts: Stop Losing Money from Affiliate Marketing Fraud

It is a terrible fact, but affiliate marketing fraud costs businesses quite a bit of money. 
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Bots

Lead Generation: Beware of Form Bots

In affiliate marketing, companies looking for new customers ask affiliates to find them leads. In exchange, the company pays the affiliate for each lead generated, following the classic cost per lead (CPL) pricing model. Unfortunately, people find a way to cheat the system. Dishonest affiliates...
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