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Affiliate Marketing

9 min read

How to Fight Cookie Stuffing Within Affiliate Fraud

Cookie stuffing, a deceptive technique in affiliate marketing, can significantly undermine efforts to drive traffic and leads to your company’s website. Though affiliate marketing can be a tool for growth, it remains vulnerable to exploitation by...

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7 min read

These Marketing Metrics Can Help Optimize Your Next Campaign

TL;DR: Up to 28% of online traffic may be fraudulent, affecting key metrics like CTR and website traffic. Ditch vanity metrics for those that reflect true performance to avoid ad fraud distortion.

  • Vital Metrics to Track:
    • CTR and Conversion Rates:...

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8 min read

How to Create an Affiliate Program

TL;DR: This blog discusses the shift from traditional advertising to more cost-effective affiliate marketing strategies.

Key points include:

  • Introduction of Affiliate Programs: Definition and benefits of affiliate marketing for businesses.
  • Revenue...

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4 min read

Top 5 Best Pay-Per-Click Affiliate Programs for Marketers in 2025

TL;DR: Discover the top five pay-per-click (PPC) affiliate programs for marketers in 2024. PPC affiliate marketing enhances reach and ROI by partnering with affiliates who promote products using PPC methods.

Main Points:

  • Google AdSense: Large...

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5 min read

Top 4 New Year Resolutions to Improve Marketing ROI in 2024

How Less Can Be More Effective

It’s the most wonderful, and perhaps predictable, time of the year: time to reflect on what’s happened this past year, the lessons we’ve learned, what’s worked and what hasn’t, and turn our focus toward our goals for...

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4 min read

Money. It’s at the Root of All Affiliate Marketing Fraud

Last week, we told you about The Knot breaking the rules of engagement with their advertisers in what was likely an attempt to drive up revenue to lure investors. In earlier posts, we’ve talked about choosing your affiliate marketing partners wisely...

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3 min read

Top 5 Trends in Affiliate Marketing and One Must Have

Affiliate marketing is on the rise, becoming an even more lucrative channel for brands, affiliate marketing platforms, and affiliate marketers themselves. Like any other marketing channel, it is also ever-changing. Along with more spend and more...

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4 min read

Affiliate Marketing—Beware the Company You Keep

Publishers and other lead generation companies rely on affiliate marketing partners to grow their business, and with good reason. In its 2022 Affiliate Marketing Benchmark Report, Influencer Marketing Hub points out several reasons why these...

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9 min read

Stop Losing Money from Affiliate Marketing Fraud

Affiliate marketing has proven to be an effective and reliable way for businesses of all sizes and industries to increase their reach online. By partnering with social media influencers, merchants can get their foot in the door with those...

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6 min read

How Much Fraud Do Affiliate Programs Have?

Modern marketing relies heavily on online influence. Many businesses partner with internet personalities and influencers across a variety of channels to increase their reach and influence potential customers.

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