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Affiliate Marketing

3 min read

Stack your Tech for Good Leads & Compliance

Last February, the FCC proposed measures to “close the lead generation loophole,” lead generators and those who rely on them have expressed concern—and rightly so—over the impact any final rulings will have on their business. 

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4 min read

Affiliate Marketing—Beware the Company You Keep

Publishers and other lead generation companies rely on affiliate marketing partners to grow their business, and with good reason. In its 2022 Affiliate Marketing Benchmark Report, Influencer Marketing Hub points out several reasons why these...

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9 min read

Every Penny Counts: Stop Losing Money from Affiliate Marketing Fraud

Affiliate marketing has proven to be an effective and reliable way for businesses of all sizes and industries to increase their reach online. By partnering with social media influencers, merchants can get their foot in the door with those...

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6 min read

How Much Fraud Do Affiliate Programs Have?

Modern marketing relies heavily on online influence. Many businesses partner with internet personalities and influencers across a variety of channels to increase their reach and influence potential customers.

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10 min read

How to Fight Cookie Stuffing Within Affiliate Fraud

While affiliate marketing can be a powerful tool for driving traffic and leads to your company’s website, it can also be ripe for abuse by unscrupulous affiliates. Affiliate marketing fraud, or affiliate fraud, can come in many forms. In this...

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5 min read

Are You Ready to Stop Ad Fraud in 2022?

2021 was a busy year for ad fraud—and there’s every indication that 2022 will be just as busy (if not more so)! Every day, fraudsters concoct new schemes (or modify old ones) to try and steal ad revenue from companies just like yours.

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6 min read

Top Signs an Influencer Is Using Bot Traffic

Internet influencers are online “celebrities” who have massive followings and can help start trends online by endorsing a product. Alternatively, they can drive their audience away from products by insulting them on social media. For businesses,...

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6 min read

​​Why Do Fraudsters Use Bot Programs on Affiliate Campaigns?

It’s a story the Anura team has heard time and time again: A company launches a massive affiliate marketing campaign and, at first, everything’s working well. They generate a few leads from the campaign, it looks like the return on investment is...

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5 min read

How Ad Fraud Solutions Improve Affiliate Marketing

Ad fraud solutions are incredibly useful for preventing digital ad fraud and protecting the marketing ROI of your business from fraudsters who use bots and human fraud farms—of which CPO Magazine reported that fraud attacks went “up a staggering...

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6 min read

Top 6 Signs of Bot Fraud to Watch Out For

For any company running online advertising campaigns or partnering with affiliates to promote their products and services, bot fraud is a major concern. What is a bot, and what does it have to do with fraud?

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