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Ad Fraud

What Are Fake Leads and How to Identify Them?

No matter what industry you are in, lead generation is the driving force behind pretty much every aspect of your marketing. You want to generate more leads, you want to generate higher quality leads, and you definitely do not want to generate fake leads. 
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Lead Generation

The Future of AI in Lead Generation

The Opportunities, The Threats, and The Solution When companies first started getting social media presence in the early 2010s, it was seen as a novelty. Just a few years later, a necessity. Now, in 2020, it is something that can make or break a business’ success.
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Ad Fraud

The Impact of Fraud Form Fills on Lead Generation

Lead generation fraud is a big concern for all businesses that rely on digital marketing to meet specific goals. The goal of lead generation is for a prospective buyer to fill out a form and request more information. When a nefarious human or a bot fills out a form with information belonging to...
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Ad Fraud

Why an Ad Fraud Solution Is Crucial for Your Lead Generation Agency

Lead generation agencies are always focused on growth and the quality of their leads. But when advertisers are willing to spend anywhere between $2 per lead to thousands of dollars per lead, depending on the industry, it comes as no surprise that more and more fraudsters are getting involved in the...
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Lead Generation

Why TCPA Regulations Matter to Lead Gen Marketers Addressing Ad Fraud

If you’re one of the 96 percent of Americans who owns a cell phone, chances are you’ve dealt with your fair share of robocalls, unwanted telemarketing calls, and text message spam over the years. Not only are they frustrating and invasive, they can also lead to identity theft and other forms of...
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Lead Generation

Where to Look for Fraud in Lead Generation Marketing

Lead generation is necessary to grow your business. But producing a lead generation strategy takes time to plan and execute and can be undermined by fraud. 
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Lead Generation

3 Ways Ad Fraud Hurts Lead Generation and How to Stop It

Ad fraud has its tentacles in many things, including lead generation. If you find yourself spinning your wheels or getting notices that you’ve violated TCPA compliance, your lead generation methods may have been affected by ad fraud.
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Digital Advertising & Marketing

How Performance-Based Marketers Can Improve Cost per Acquisition

In a time of narrow budgets and data-driven decisions, performance-based marketing is an advertising strategy that has continued to make a mark in the digital marketing industry. Gone are the days where just “clicks” were enough to evaluate the value driven by an ad campaign; instead, today’s...
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