5 min read
Richard Kahn: October 18, 2023
Will November bring with it the day of the dead for lead gen? The Federal Trade Commission has had its eye on the lead generation industry since at least 2015, when the commission hosted a public workshop on the industry’s practices and related...
4 min read
Richard Kahn: August 30, 2023
If you use calls, texts, or messaging in your lead generation efforts—and who doesn’t—you’re likely attending Contact.io this week in Denver. It’s a great opportunity to connect and network with lead generators, performance marketers, contact center...
4 min read
Anura PR Team: August 23, 2023
The insurance industry has been hit hard lately. And unlike Dorothy in Oz, they can’t click their ruby red slippers to make it all go away. Natural disasters such as wildfires, hurricanes, tornadoes, and other weather-related damage have led to...
4 min read
Richard Kahn: August 16, 2023
Newsflash: Lead generation isn’t easy. Whether you’re running marketing campaigns to generate leads for your own company’s products or services, you’re a lead generator, or you’re buying your leads from one or more lead generators, you’re going to...
4 min read
Anura PR Team: June 7, 2023
Lead generation sounds easy enough. A brand creates a marketing campaign that drives visitors to a landing page, visitors fill out a form to express their interest in the brand’s products or services, a representative calls the lead, and after they...
4 min read
Anura PR Team: May 17, 2023
It’s hard out there for legitimate businesses that count on leads to grow. The FCC is trying to “close the lead generation” loophole. States are passing their own “mini TCPA” laws.
3 min read
Richard Kahn: April 19, 2023
Last February, the FCC proposed measures to “close the lead generation loophole,” lead generators and those who rely on them have expressed concern—and rightly so—over the impact any final rulings will have on their business.
4 min read
Richard Kahn: March 29, 2023
One is the loneliest number. Two’s company. Three’s a crowd. 5,329 is too many marketing partners to share a lead with. According to the FCC’s cease and desist letter, sent in response to scam robocalls concerning student loan debts, even when...
4 min read
Richard Kahn: March 15, 2023
Marketers say one of the biggest challenges they will face this year is generating more leads. While always a priority, economic uncertainties could make things more challenging as consumers and businesses may put off certain purchasing decisions.
4 min read
Anura PR Team: January 25, 2023
Pursuing fake leads isn’t just a waste of time; it’s also a waste of money and puts your company’s reputation at risk. On average, 25% of every dollar spent on leads is lost to fraud—percentages like that add up fast. As you work toward your 2023...
