8 min read
Richard Kahn: January 2, 2025
TL;DR: This blog discusses the shift from traditional advertising to more cost-effective affiliate marketing strategies.
Key points include:
5 min read
Richard Kahn: March 27, 2024
Unless you’ve been living under a rock for the past year, you know that the Federal Communications Commission (FCC) is cracking down on the lead generation industry. The December ruling created extraordinary issues of concern for lead generators and...
4 min read
Anura PR Team: March 6, 2024
By now, you’ve heard about the December ruling from the Federal Communications Commission (FCC) on one-to-one consent. This ruling was made as part of the commission’s effort to “close the lead...
5 min read
Richard Kahn: January 24, 2024
There’s more than an extra day to look forward to in 2024: new episodes of our favorite shows, a total solar eclipse, the Summer Olympics in Paris, and the U.S. presidential election, just to name a few.
4 min read
Anura PR Team: January 10, 2024
It’s no secret that the lead generation industry will face new challenges this year. Whether your business is generating leads or you’re generating leads for your own business, one thing doesn’t change: the fight against fake leads.
5 min read
Richard Kahn: October 18, 2023
Will November bring with it the day of the dead for lead gen? The Federal Trade Commission has had its eye on the lead generation industry since at least 2015, when the commission hosted a public workshop on the industry’s practices and related...
4 min read
Richard Kahn: August 30, 2023
If you use calls, texts, or messaging in your lead generation efforts—and who doesn’t—you’re likely attending Contact.io this week in Denver. It’s a great opportunity to connect and network with lead generators, performance marketers, contact center...
4 min read
Anura PR Team: August 23, 2023
The insurance industry has been hit hard lately. And unlike Dorothy in Oz, they can’t click their ruby red slippers to make it all go away. Natural disasters such as wildfires, hurricanes, tornadoes, and other weather-related damage have led to...
4 min read
Richard Kahn: August 16, 2023
Newsflash: Lead generation isn’t easy. Whether you’re running marketing campaigns to generate leads for your own company’s products or services, you’re a lead generator, or you’re buying your leads from one or more lead generators, you’re going to...
4 min read
Anura PR Team: June 7, 2023
Lead generation sounds easy enough. A brand creates a marketing campaign that drives visitors to a landing page, visitors fill out a form to express their interest in the brand’s products or services, a representative calls the lead, and after they...