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Lead Generation

9 min read

Bot Detection 101: What Every Marketer Should Know

For any organization running any kind of online advertising campaign, invalid traffic (IVT) from bots is an enormous issue. To put a dent in the ad fraud caused by bots, bot detection is vital. After all, how can you put a stop to bots if you can’t...

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7 min read

How Easily Can a Form Bot Beat Basic Bot Filters?

Bot-based fraud is a constant risk for anyone running an online ad campaign. Form bots are an especially dangerous threat—one that can quickly drain your marketing budget and leave you with no results for all the money you’ve spent.

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6 min read

How Many Fake Leads Come from Form Bot Fraud?

Many marketers, whether they’re working as part of an advertising department within a single business or a third-party ad agency that works with numerous clients, struggle to get more leads. Even when their ad campaigns are successful, there’s...

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6 min read

Why Bot Detection Is Critical for Protecting Online Ad Revenue

Ad fraud is a major concern for any company engaging in online marketing. Every day, fraudsters target online marketing campaigns of all types and try to illicitly squeeze as much money as they can from them before they’re caught and have to...

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9 min read

The Terrifying Tale of a TCPA Compliance Lawsuit

Are you worried about the possibility of facing a TCPA compliance lawsuit—a class action suit where hundreds or even thousands of people band together to get a lawyer and sue your company for millions of dollars? 

If you aren’t, it should be in the...

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6 min read

How Lead Generation Fraud Affects Brands and Consumers

If you’re working in the digital marketing space or hired someone else to help with your marketing, you probably use some kind of lead generation form as a part of your online campaigns.

These forms are a great tool for collecting data about...

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6 min read

What to Do About Bad Leads in Your Online Ad Campaigns

Online ad campaigns are a great (and cost-effective) way to generate leads and build your business. However, there are always charlatans who will be out to scam you out of your money while providing nothing of value in return. So, lead generation...

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5 min read

Who Was the King of Ad Fraud and How Did He Get Caught?

Have you heard of Aleksandr Zhukov, the self-proclaimed Russian King of Fraud? Unless you’ve been closely following ad fraud news, you may not know who the creator of the methbot ad fraud scheme is or why he’s noteworthy.

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6 min read

Beware of Form Bots (+ Top Tips for Bot Detection)

To sustain consistent growth, businesses need to gain leads and add new customers. Affiliate marketing campaigns draw on networks of people to help promote a company’s goods and services. Sometimes, the merchant is the one bringing on the...

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6 min read

Are You Paying for Fake Leads? Stop Lead Gen Fraud Now!

For any business, generating new leads is almost always a major concern. To help achieve lead generation goals, many companies use online marketing. Part of the reason for this may be the high cost of “traditional” marketing—which has an average...

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