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Ad Fraud

The Bad Guys of Online Fraud

on October 15, 2020 | By Kyle Buzzard
I often still get questions like, "what is ad fraud? why does it matter?" Ad fraud is a complex system of attacks designed to siphon money from your marketing campaigns. It can take many forms, impact nearly any marketing channel and pop up (and sometimes disappear) at any moment. If you're...
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Ad Fraud

Why an Ad Fraud Solution Is Crucial for Your Lead Generation Agency

on August 27, 2020 | By Richard Kahn
Lead generation agencies are always focused on growth and the quality of their leads. But when advertisers are willing to spend anywhere between $2 per lead to thousands of dollars per lead, depending on the industry, it comes as no surprise that more and more fraudsters are getting involved in the...
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Ad Fraud

The Cost of Ad Fraud to Your Marketing Campaign Performance

on August 20, 2020 | By Richard Kahn
In 2019, advertisers lost a whopping $42 billion to ad fraud, and the problem is only getting worse. According to Juniper Research, that number will more than double to $100 billion by 2023. More granularly, research suggests that as many as 25 percent of all ad clicks are fraudulent, which is a...
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Anura Blog - Why TCPA Regulations Matter to Lead Gen Marketers Addressing Ad Fraud

Lead Generation

Why TCPA Regulations Matter to Lead Gen Marketers Addressing Ad Fraud

on July 8, 2020 | By Richard Kahn
If you’re one of the 96 percent of Americans who owns a cell phone, chances are you’ve dealt with your fair share of robocalls, unwanted telemarketing calls, and text message spam over the years. Not only are they frustrating and invasive, they can also lead to identity theft and other forms of...
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Lead Generation

Where to Look for Fraud in Lead Generation Marketing

on May 27, 2020 | By Anura PR Team
Lead generation is necessary to grow your business. But producing a lead generation strategy takes time to plan and execute and can be undermined by fraud. 
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Lead Generation

3 Ways Ad Fraud Hurts Lead Generation and How to Stop It

on May 20, 2020 | By Richard Kahn
Ad fraud has its tentacles in many things, including lead generation. If you find yourself spinning your wheels or getting notices that you’ve violated TCPA compliance, your lead generation methods may have been affected by ad fraud.
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Digital Marketing

How Performance-Based Marketers Can Improve Cost per Acquisition

on April 30, 2020 | By Richard Kahn
In a time of narrow budgets and data-driven decisions, performance-based marketing is an advertising strategy that has continued to make a mark in the digital marketing industry. Gone are the days where just “clicks” were enough to evaluate the value driven by an ad campaign; instead, today’s...
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Ad Fraud

Ad Fraud May Be Lowering Your ROI and Increasing Your Cost per Lead

on March 9, 2020 | By Richard Kahn
The success of a marketing team is measured by certain metrics. One of the most commonly used metrics is cost per lead, which measures how cost-effective a lead generation marketing campaign is. Not only is this an important measurement of how successful a campaign is, but it also forms the...
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Digital Marketing

Metrics Every Online Lead Gen Marketer Should Be Tracking and Why

on March 2, 2020 | By Richard Kahn
When it comes to online lead generation, saying that metrics matter is an understatement. The ability to see how ads are performing is one of the most important tools that a marketing team has to gauge the success of its efforts.  Of course, the success is not just for personal satisfaction. Seeing...
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Ad Fraud

How Can You Grow Your Company with an Ad Fraud Solution

on February 12, 2020 | By Richard Kahn
Ad fraud has been a problem for some time, and a well-known problem at that. Back in 2016, a Mashable headline read, “Ad fraud could become the second biggest organized crime enterprise behind the drug trade.” Even Virginia Senator Mark Warner relayed this stat in a tweet to emphasize the problem.
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