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Lead Generation

3 min read

Stack your Tech for Good Leads & Compliance

Last February, the FCC proposed measures to “close the lead generation loophole,” lead generators and those who rely on them have expressed concern—and rightly so—over the impact any final rulings will have on their business. 

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4 min read

Lead Generation: What’s in a Number?

One is the loneliest number. Two’s company. Three’s a crowd. 5,329 is too many marketing partners to share a lead with. According to the FCC’s cease and desist letter, sent in response to scam robocalls concerning student loan debts, even when...

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4 min read

Generating Leads in A Tight Economy: Quantity vs. Quality

Marketers say one of the biggest challenges they will face this year is generating more leads. While always a priority, economic uncertainties could make things more challenging as consumers and businesses may put off certain purchasing decisions. 

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4 min read

Don’t Pass Go: Improve Your Lead Generation Tactics

Pursuing fake leads isn’t just a waste of time; it’s also a waste of money and puts your company’s reputation at risk. On average, 25% of every dollar spent on leads is lost to fraud—percentages like that add up fast. As you work toward your 2023...

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4 min read

The Neglected Impact of Ad Fraud: How It Affects Your Team

Ad fraud can have a lot of negative impacts on a business. In addition to the wasted ad spend used on fraudulent impressions, clicks, and leads, there’s the increased risk of TCPA violations, wasted sales team time pursuing bad leads, and potential...

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5 min read

How to Ensure TCPA Compliance By Using An Ad Fraud Solution

In November of 2022, new market research showed that the ad fraud detection tools market was set to grow remarkably fast, reaching a total value of $752.89 million by 2028 with a CAGR of 17.1%. These high numbers make sense when you consider the...

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5 min read

Ad Fraud's Impact on TCPA Compliance and Your Bottom Line

Since the 1980s, telemarketing has been a rapidly growing and improving method of generating sales leads. Improved technology has meant that businesses can lean on computer integration, predictive dialing, as well as robocalls to reach thousands of...

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4 min read

Learn about TCPA Compliance, Consent, and Ad Fraud at Leadscon!

Next week, from Tuesday, October 25 to Wednesday, October 26, Anura is participating in Leadscon’s Consent Summit. As a sponsor to the event, we hope to help attendees not only make connections within the lead generation community, but to learn...

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4 min read

Here’s What You Missed about Ad Fraud at PACE ACX in Nashville!

PACE ACX 2022 is over, but it’s never too late to learn more about consumer consent, how to deal with ad fraud, and other important consumer engagement topics for contact/call centers. At the event, the Anura team was the top sponsor and we shared a...

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9 min read

Bot Detection 101: What Every Marketer Should Know

For any organization running any kind of online advertising campaign, invalid traffic (IVT) from bots is an enormous issue. To put a dent in the ad fraud caused by bots, bot detection is vital. After all, how can you put a stop to bots if you can’t...

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