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Digital Advertising & Marketing

How to Optimize Marketing Campaign Performance Metrics

Measuring marketing campaign performance is one of the most important aspects of the marketing professional’s job. However, metrics used to measure how successful we are don’t always tell the entire story. Sometimes we rely on metrics that make our marketing campaign performance look really good,...
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Ad Fraud

How Does Ad Fraud Affect Display?

Global digital advertising fraud is expected to grow from $42 billion in 2019 to $100 billion in 2023, according to Juniper Research.  
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Ad Fraud

Costs and Benefits of Using an Advertising Fraud Solution

Ad fraud can have a serious impact on any business. Not only can ad fraud eat your budget and water down ROI, it can also suck up a lot of time, causing your business to incur hefty opportunity costs along the way.
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Digital Advertising & Marketing

How Performance-Based Marketers Can Improve Cost per Acquisition

In a time of narrow budgets and data-driven decisions, performance-based marketing is an advertising strategy that has continued to make a mark in the digital marketing industry. Gone are the days where just “clicks” were enough to evaluate the value driven by an ad campaign; instead, today’s...
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Ad Fraud

Every Penny Counts: Stop Losing Money from Affiliate Marketing Fraud

It is a terrible fact, but affiliate marketing fraud costs businesses quite a bit of money. 
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Ad Fraud

Five Common Marketing Campaign Performance Challenges

Advertising teams, regardless of industry or tenure, face challenges when it comes to optimizing various parts of their marketing campaign strategy. While there can be similar goals, themes, and channels for each campaign, teams may find themselves looking for ways to turn their strategy into a...
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Ad Fraud

Ways Fraudsters Use Test Credit Card Numbers and What to Do About It

E-commerce fraud is quite common. According to Shift Processing, a credit card processing vendor, credit card fraud was up 18.4 percent in 2018, and that number has continued to climb. There are different types of e-commerce fraud, and in order for scammers to capitalize on their efforts, most of...
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Ad Fraud

The Top 8 Things Every Online Ad Publisher Should Know About Ad Fraud

Ad fraud is something that every online ad publisher needs to be familiar with these days. According to Adobe research relayed by The Wall Street Journal, 28 percent of all online traffic is fraudulent. 
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Ad Fraud

Ad Fraud May Be Lowering Your ROI and Increasing Your Cost per Lead

The success of a marketing team is measured by certain metrics. One of the most commonly used metrics is cost per lead, which measures how cost-effective a lead generation marketing campaign is. Not only is this an important measurement of how successful a campaign is, but it also forms the...
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Digital Advertising & Marketing

Metrics Every Online Lead Gen Marketer Should Be Tracking and Why

When it comes to online lead generation, saying that metrics matter is an understatement. The ability to see how ads are performing is one of the most important tools that a marketing team has to gauge the success of its efforts.  Of course, the success is not just for personal satisfaction. Seeing...
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