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Digital Advertising & Marketing

3 min read

Scaling Your Ad Fraud Solution in a Growing Enterprise

Let’s Get Real: Real Clicks, Real Calls, Real Leads, Real Sales

When it’s your business to provide your customers with real results, you need a partner that ensures you do just that—not just for today, but a partner that can scale with you. Digital...

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4 min read

Development, Testing, and Beyond—Preventing In-App Fraud

As is true with most successful marketplaces, app stores attract fraudsters looking to benefit themselves on someone else’s dime. With millions of apps available on multiple store platforms, policing each app for fraud has become increasingly...

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3 min read

TAG:Anura's “It” When It Comes to Detecting & Stopping Invalid Traffic

We did it again. For the fourth consecutive year, Anura has earned the Certified Against Fraud seal from the Trustworthy Accountability Group (TAG). The TAG “Certified Against Fraud” seal is a mark of excellence in the digital advertising industry...

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4 min read

Gaming & Ad Fraud Part 1 -  Preventing Online Game Fraud

We’ve talked about ad fraud in general and in very specific contexts on this blog. Though the situations and context can change, the results are the same: everyone loses when ad fraud is in play.

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4 min read

Bad Bots are Winning: The High Stakes of Bots

If you’ve been keeping up with the Elon Musk Twitter saga, you might have recently read about his latest move in his self-proclaimed war on bots. He famously claimed he would beat the bots or die trying. He immediately followed with a promise to...

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3 min read

3 Steps to Prepare Your Online Fraud Defenses for 2023

Online ad fraud didn’t take a holiday, nor should your protection. As the start of a new year often coincides with goal setting and ambitious plans, prioritize protecting your online defense strategy. We won’t rehash it here, but we’ve already...

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4 min read

With Bots On LinkedIn, Can You Trust the Most Trusted Social Network?

Bots and social media seem to go hand-in-hand, and no one made this more public than Elon Musk when he declared war on bots as part of his plans for Twitter, then cited the excess of spam accounts as his primary reason for trying to get out of the...

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4 min read

How Much Does Ad Fraud Cost Businesses Every Year?

Ad fraud is a very real problem for any organization that uses online advertising to promote their goods, services, or causes to others. Every day, countless marketing dollars are wasted on fraudulent impressions, clicks, and leads that will never...

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7 min read

Protecting Your Google AdSense Profile from Ad Fraud

Delivering targeted ads to your ideal customers is an excellent way to drive new sales and grow revenue. Over the years, there have been many developments in advertising that have helped businesses of all industries better reach their intended...

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9 min read

Every Penny Counts: Stop Losing Money from Affiliate Marketing Fraud

Affiliate marketing has proven to be an effective and reliable way for businesses of all sizes and industries to increase their reach online. By partnering with social media influencers, merchants can get their foot in the door with those...

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