Our Blogs

December 23, 2021
2021 was a busy year for ad fraud—and there’s every indication that 2022 will be just as busy (if not more so)! Every day, fraudsters concoct new schemes (or modify old ones) to try and steal ad revenue from companies just like yours.
December 1, 2021
Fraudsters use all kinds of schemes to try to take more money from marketers and merchants. Over time, they have refined..
November 3, 2021
If you ask a marketer what they consider to be the most important metrics to track, many of them will say “conversion rate.”
June 9, 2021
In the fight against digital advertising fraud, companies have adopted a variety of strategies to minimize the risks and..
September 8, 2020
Global digital advertising fraud is expected to grow from $42 billion in 2019 to $100 billion in 2023, according to Juniper..
June 2, 2020
Ad fraud can have a serious impact on any business. Not only can ad fraud eat your budget and water down ROI, it can also..
April 30, 2020
In a time of narrow budgets and data-driven decisions, performance-based marketing is an advertising strategy that has..
April 23, 2020
It is a terrible fact, but affiliate marketing fraud costs businesses quite a bit of money. 
April 7, 2020
Advertising teams, regardless of industry or tenure, face challenges when it comes to optimizing various parts of their..
March 18, 2020
Ad fraud is something that every online ad publisher needs to be familiar with these days. According to Adobe research..