Our Blogs

    I Have a Low Conversion Rate! What Am I Doing Wrong?
    November 3, 2021
    By Richard Kahn
    If you ask a marketer what they consider to be the most important metrics to track, many of them will say “conversion rate.”
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    CAPTCHA Vs Ad Fraud Solutions: Which Is Best?
    June 9, 2021
    By Richard Kahn
    In the fight against digital advertising fraud, companies have adopted a variety of strategies to minimize the risks and..
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    How to Optimize Marketing Campaign Performance Metrics
    January 27, 2021
    By Richard Kahn
    Measuring marketing campaign performance is one of the most important aspects of the marketing professional’s job. However,..
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    How Does Ad Fraud Affect Display?
    September 8, 2020
    By Richard Kahn
    Global digital advertising fraud is expected to grow from $42 billion in 2019 to $100 billion in 2023, according to Juniper..
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    Costs and Benefits of Using an Advertising Fraud Solution
    June 2, 2020
    By Richard Kahn
    Ad fraud can have a serious impact on any business. Not only can ad fraud eat your budget and water down ROI, it can also..
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    How Performance-Based Marketers Can Improve Cost per Acquisition
    April 30, 2020
    By Richard Kahn
    In a time of narrow budgets and data-driven decisions, performance-based marketing is an advertising strategy that has..
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    Every Penny Counts: Stop Losing Money from Affiliate Marketing Fraud
    April 23, 2020
    By Richard Kahn
    It is a terrible fact, but affiliate marketing fraud costs businesses quite a bit of money. 
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    Five Common Marketing Campaign Performance Challenges
    April 7, 2020
    By Richard Kahn
    Advertising teams, regardless of industry or tenure, face challenges when it comes to optimizing various parts of their..
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    The Top 8 Things Every Online Ad Publisher Should Know About Ad Fraud
    March 18, 2020
    By Richard Kahn
    Ad fraud is something that every online ad publisher needs to be familiar with these days. According to Adobe research..
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    Ad Fraud May Be Lowering Your ROI and Increasing Your Cost per Lead
    March 9, 2020
    By Richard Kahn
    The success of a marketing team is measured by certain metrics. One of the most commonly used metrics is cost per lead,..
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