Our Blogs

November 3, 2021
If you ask a marketer what they consider to be the most important metrics to track, many of them will say “conversion rate.”
June 9, 2021
In the fight against digital advertising fraud, companies have adopted a variety of strategies to minimize the risks and..
January 27, 2021
Measuring marketing campaign performance is one of the most important aspects of the marketing professional’s job. However,..
September 8, 2020
Global digital advertising fraud is expected to grow from $42 billion in 2019 to $100 billion in 2023, according to Juniper..
June 2, 2020
Ad fraud can have a serious impact on any business. Not only can ad fraud eat your budget and water down ROI, it can also..
April 30, 2020
In a time of narrow budgets and data-driven decisions, performance-based marketing is an advertising strategy that has..
April 23, 2020
It is a terrible fact, but affiliate marketing fraud costs businesses quite a bit of money. 
April 7, 2020
Advertising teams, regardless of industry or tenure, face challenges when it comes to optimizing various parts of their..
March 18, 2020
Ad fraud is something that every online ad publisher needs to be familiar with these days. According to Adobe research..
March 9, 2020
The success of a marketing team is measured by certain metrics. One of the most commonly used metrics is cost per lead,..