3 min read
Anura PR Team: May 10, 2023
When it’s your business to provide your customers with real results, you need a partner that ensures you do just that—not just for today, but a partner that can scale with you. Digital...
3 min read
Richard Kahn: January 11, 2023
Online ad fraud didn’t take a holiday, nor should your protection. As the start of a new year often coincides with goal setting and ambitious plans, prioritize protecting your online defense strategy. We won’t rehash it here, but we’ve already...
7 min read
Richard Kahn: August 31, 2022
Delivering targeted ads to your ideal customers is an excellent way to drive new sales and grow revenue. Over the years, there have been many developments in advertising that have helped businesses of all industries better reach their intended...
5 min read
Richard Kahn: July 27, 2022
Online marketing is a critical part of business operations. Maintaining a strong online presence helps companies get their products and services in front of new customers—or keep their brand “top of mind” for existing customers.
5 min read
Richard Kahn: November 3, 2021
If you ask a marketer what they consider to be the most important metrics to track, many of them will say “conversion rate.”
4 min read
Richard Kahn: June 9, 2021
In the fight against digital advertising fraud, companies have adopted a variety of strategies to minimize the risks and impacts they face. One of the most ubiquitous solutions used in online ad fraud prevention is the CAPTCHA tool.
4 min read
Richard Kahn: September 8, 2020
Global digital advertising fraud is expected to grow from $42 billion in 2019 to $100 billion in 2023, according to Juniper Research.
With the rise of automation and other digital processes, the risk of fraud is increasing exponentially. Bad actors...
5 min read
Richard Kahn: June 2, 2020
Ad fraud can have a serious impact on any business. Not only can ad fraud eat your budget and water down ROI, it can also suck up a lot of time, causing your business to incur hefty opportunity costs along the way.
4 min read
Richard Kahn: April 7, 2020
Advertising teams, regardless of industry or tenure, face challenges when it comes to optimizing various parts of their marketing campaign strategy. While there can be similar goals, themes, and channels for each campaign, teams may find themselves...
5 min read
Richard Kahn: March 18, 2020
Ad fraud is something that every online ad publisher needs to be familiar with these days. According to Adobe research relayed by The Wall Street Journal, 28 percent of all online traffic is fraudulent.
