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RESOURCE INVALID TRAFFIC CALCULATOR Calculate Your Savings
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Invalid Traffic Calculator

How much is invalid traffic costing you?

What's your site?

What's your industry?

Which channels do you use?

Select all the channels where you spend money

What's your monthly spend?

Enter the total amount of money you spend on digital marketing each month

Do you own and operate your site?

Calculating your results...

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Invalid traffic is one of the biggest drains on modern marketing budgets.

There’s no shortage of ways bad actors can profit from your campaigns. From general invalid traffic to sophisticated invalid traffic, businesses are losing hundreds of thousands, if not millions, each year.

Our free Invalid Traffic Calculator helps you uncover the true cost of fraud on your campaigns and highlights why invalid traffic prevention is essential for today’s businesses.

The real cost of invalid traffic.

Fraud doesn’t just affect your bottom line. It also impacts your team, brand, and overall success of your business.

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Wasted Budget

  • Misappropriated digital marketing spend
  • Wasted technical resources
  • Marketing staff’s time implementing ads
  • Negative impact on employee morale
  • Sales team’s time chasing false leads
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Skewed Analytical Data

  • Money spent in the wrong places
  • Poor return on investment
  • Low conversion rates
  • Cost of data analysis to detect invalid traffic
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Brand Reputation

  • Consumer complaints
  • Time and expense attempting to repair brand reputation
  • Permanence of online reviews
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Lawsuits

  • Legal fees and expenses
  • Potential punitive charges
  • Settlement or awards costs
  • Staff time and productivity
  • TCPA fines
Uncover the impact on your business

Uncover the impact on your business.

Use our invalid traffic calculator to estimate the hidden losses from bots and bad actors.

Seeing the scope of the problem can feel overwhelming at first. However, it also provides clarity on where your money is really going and how to protect your advertising investments.