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Executive Brief

Stop Blaming Your Marketing Strategy.
The Problem Is Your Data.

How AI-Powered Ad Fraud Reached a Tipping Point in 2025 — And Why Every CMO Needs to Act Now

8-page brief
Written by Rich Kahn
Based on billions in analyzed traffic
What’s In Our Executive Brief

The latest data on AI-powered ad fraud, and what it means for your business.

Inside this executive brief, Rich Kahn, CEO and CO-Founder of Anura, explains why marketing teams are increasingly losing trust in their campaign data, how AI has changed the economics of ad fraud, and what organizations can do today to protect their budgets and rebuild confidence in their reporting.

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The Scale of the Problem

Marketing leaders aren't imagining it, something has changed.

The report examines how invalid traffic rates have accelerated in 2026, climbing from 26% in January to 40% by June, and explains why AI-assisted fraud is fundamentally changing the threat landscape.

You'll learn:

  • Why global ad fraud has become a multi-billion-dollar problem
  • How AI has dramatically accelerated fraudulent traffic
  • Why campaign metrics no longer tell the full story
  • The warning signs your data may already be compromised

Five Steps Every CMO Should Take Right Now

Understanding the problem is only the beginning.

This executive brief concludes with a practical framework marketing leaders can use to evaluate traffic quality, improve campaign performance, and make decisions based on clean, trustworthy data.

Inside you'll discover how to:

  • Audit your traffic before making optimization decisions
  • Evaluate independent fraud detection solutions
  • Verify vendors against recognized industry standards
  • Continuously test your fraud defenses
  • Rebuild campaigns using clean data
Get Your Copy

Get the Executive Brief

Fraud is evolving faster than ever. Learn why marketing leaders are losing trust in their data and what you can do to restore confidence in your campaigns.

Download your free copy today.