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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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Legal Grow your firm with real leads you can trust.

Anura ensures your traffic is real, improving lead quality, and keeping your campaigns compliant with TCPA regulations.

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Industry Challenges

Are these red flags showing up in your campaigns?

In legal marketing, invalid traffic drives up the cost per lead, floods intake with low-quality submissions, and puts real case opportunities at risk.

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Sudden spikes in PPC with low conversion to  signed cases or consultations

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Receive leads with fake, incomplete, or duplicate contact info

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High spend on expensive keywords with low-quality leads

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Clicks or leads from outside your target location or service area

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Intake teams wasting time on unqualified or unreachable leads

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Hear complaints from people who never filled out your form

Benefits of Anura

Fraud protection built for law firm marketing.

Anura stops invalid traffic in real time, preventing fake leads, protecting your ad spend, and keeping your campaigns TCPA-compliant so your team can focus on real leads and measurable results.

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Flexibile integration

Integrate directly with your existing tech stack, securing landing pages, forms, and campaigns in just minutes.

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Gain complete transparency

With comprehensive insight into traffic quality, you can pinpoint and remove the exact sources of fraud, so you can trust the integrity of your traffic.

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Eliminate wasted ad spend

Reclaim money wasted on fraud and reinvest it into high-performing legitimate traffic.

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Save time with quality leads

With genuine prospects, you don't waste time chasing dead leads.

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Scale with confidence

With accurate data you can optimize faster, scale smarter, and maximize return on every case opportunity.

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Protect your firm

Removing fraudulent leads lowers the likelihood of TCPA-related complaints, protecting your firm's reputation and compliance.

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Case Study

Proven Impact: The Fraud Prevention Advantage for Law Firms

Protected Lead Quality and Firm Reputation

By filtering out fraudulent traffic at the source, Email Agency maintained a quality pipeline and upheld the high compliance standards expected by law firm clients.

Real-time Fraud Detection for Every Campaign

Scaled Into New Markets with Confidence

With fraud prevented at the source, Email Agency safely onboarded new affiliates and expanded into additional markets without risking budget or client trust.

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Read the full case study

“The most valuable feature has been Anura’s API integration with our proprietary software, allowing seamless import of Anura’s results into data sets and providing clients with real-time, campaign-specific results filtered by any segment.” — Shane Bader, Vice President of Digital Strategy, Email Agency

Take control of your campaigns, stop chasing fake leads, and stay compliant.

Learn more about the legal side of ad fraud here

Resources

Learn about digital marketing fraud in the legal industry.

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The Ultimate Guide to Ad Fraud: A Complete Guide

This guide is for both seasoned marketers and new advertisers. Ad fraud may seem simple but is ...

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What is the Cost of Ad Fraud?

This analysis delves into the significant financial implications of ad fraud in digital ...

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The Rise of Affiliate Marketing Fraud

This white paper dissects the increasing prevalence and implications of fraud within the ...

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What Lead Generation Fraud Costs You

This white paper explores the financial, reputational, and operational impacts of lead ...

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FAQs

What are fake leads in legal marketing?

Fake leads are non-genuine or fraudulent “prospects” that appear to be real potential clients but have no intention to pursue a legal claim. These can come from bots, fabricated contact information, human fraud farms, or click farms.

For law firms, fake leads waste ad spend, overwhelm intake teams, distort performance data, and create potential compliance issues. Identifying and filtering these leads is essential to ensuring your firm connects only with real claimants who genuinely need representation.

What is lead generation fraud in legal marketing?

Lead generation fraud in the legal industry refers to fake, unqualified, or non-consented leads being passed off as real claimants. Fraudsters use bots, malware, click farms, or deceptive data to generate “leads” that were never actual potential clients. For law firms, this not only wastes budget, it can also create compliance risks and overwhelm intake teams with contacts who never requested legal help.

How can law firms prevent lead generation fraud?

Preventing fraudulent leads starts with having accurate, real-time data on who’s interacting with your campaigns. Anura analyzes every visitor before they ever submit a form, allowing your firm to identify fake or non-qualified leads instantly, protecting your intake team, budget, and compliance.

With detailed analytics in our dashboard, you have full transparency into where invalid traffic comes from, which campaigns or partners are driving it, and how much it’s costing you. With Anura in place, you can stop fraudulent claimants at the source and focus your spend on real people seeking legal help.

How does Anura help law firms improve lead quality?

Anura filters out bots, fake leads, and fraudulent clicks before they reach your website and intake team. With cleaner, verified traffic, your team spends less time chasing unreachable contacts and more time converting real clients.

How does lead generation fraud impact my law firm?

Lead generation fraud can quietly drain your budget, often wasting 25% or more of your ad spend, and overwhelms your intake team with fake, unreachable, or non-consented “claimants.” This not only drives up your cost per case, but also prevents your firm from connecting with real clients who genuinely need legal representation.

If you didn’t find the answer you need, click here to reach out to one of our ad fraud experts
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See what's real.
Take control of
your campaigns.

Want to learn more? We’re here to help.

Contact us for a 15 day free trial to:

  • Identify fake clicks before they drain your budget.

  • Reclaim wasted ad spend lost to bots and invalid traffic.

  • Remove fraudulent leads to drive real results.