Home Service Providers Stop paying for fake leads that never convert into real customers.

Lead generation fraud in home service advertising happens when bots, click farms, or fake users fill out your lead generation forms. This makes it seem like your campaigns are successful, when in reality, you’re paying for fake traffic and bad leads that never convert into real customers.

Lead generation fraud wastes, on average, 25% of your budget and causes your team's time to be spent chasing fake leads. This not only drains your marketing spend but also keeps you from connecting with real homeowners who need your services.

Home service businesses—such as roofing, solar, landscaping, bathroom remodeling, and more—are prime targets for fraud because each valid lead is worth a lot of money. Fraudsters know they can exploit this high value by sending fake traffic and leads to inflated click and form-fill numbers.

Anura analyzes every visitor to your website in real time, identifying and blocking bots, click farms, and fake users before they can waste your marketing budget. This ensures your marketing spend goes toward attracting real homeowners who are actually interested in your services.