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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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Insurance Maximize the ROI of every insurance lead.

Anura stops invalid traffic and fake form fills in real time—protecting your ad spend, maintaining data integrity, and keeping you compliant with TCPA regulations.

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Industry Challenges

Are you wasting resources on fake leads?

You might notice some of these signs in your campaigns and sales pipeline:

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Bots filling out your forms with bad data

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Invalid traffic inflates campaign performance without driving results

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Low-quality leads overwhelm sales teams, and drain productivity and moral

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Compliance risk from non-consented submissions that could trigger TCPA fines

BENEFITS OF ANURA

Fraud protection built for insurance marketers.

Anura stops fake clicks and form fills in real time, protecting your ad spend and ensuring every lead is compliant and legitimate. With clean data and transparent insights, your team can optimize campaigns effectively, and scale with confidence.

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Real-Time Fraud Detection

Instantly identify and block invalid clicks and form fills before they enter your pipeline.

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Data Integrity You Can Trust

Your attribution, lead scoring, and CRM data remain clean so every decision is grounded in accuracy.

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Transparent Fraud Insights

Understand exactly where bad traffic is coming from in order to optimize your buying sources.

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Built-In TCPA Protection

Only genuine, consent-based leads make it through—reducing your legal exposure.

Maximize ROI with leads from real people

How it works

Anura protects your insurance funnel.

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Inspect Every Visitor in Real Time

Analyze every visitor to identify fraud signals instantly.

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Block Bad Traffic

Stop bots, click farms, and fake users before they reach your forms.

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Provide Actionable Fraud Intelligence

Pinpoint sources of bad traffic for better vendor management.

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Enable Smarter Optimization

With clean, compliant data, every marketing decision is stronger.

Case Study

Proven Impact: SmartFinancial’s Growth Story

Nearly Doubled in Size

By eliminating fraud and ensuring high lead quality, SmartFinancial scaled rapidly — now serving nearly 10 million users.

Superior Support & Insights

SmartFinancial chose Anura after A/B testing other solutions — citing its ease of use, deep data visibility, and responsive support.

Industry Trust Through Transparency

SmartFinancial confidently shared Anura’s findings with partners — backed by data they couldn’t dispute.

“The level of data that we’re able to capture is superior to the other solutions out there.” – Lev Barinskiy, Smart Financial

Read the full case study

Resources

Learn about digital marketing fraud in insurance.

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Lead Generation 101

This is a beginner's guide providing marketers insights into common lead generation fraud ...

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The Ultimate Guide to Ad Fraud: A Complete Guide

This guide is for both seasoned marketers and new advertisers. Ad fraud may seem simple but is ...

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What Lead Generation Fraud Costs You

This white paper explores the financial, reputational, and operational impacts of lead ...

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The Rise of Affiliate Marketing Fraud

This white paper dissects the increasing prevalence and implications of fraud within the ...

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FAQs

How does ad fraud impact insurance lead generation?

In the insurance industry, ad fraud can result in bots or fake users filling out your forms, clicking your ads, or generating false leads. These low-quality or non-existent prospects inflate your costs, reduce ROI, and waste valuable sales team resources.

Why are insurance leads a prime target for fraud?

Insurance leads have some of the highest payouts in digital marketing, making them attractive to bad actors. Fraudsters exploit this by generating fake form fills or invalid clicks, hoping to profit at your expense.

How can Anura help ensure lead quality for insurance providers?

Anura inspects every visitor in real time, detecting and blocking fraudulent clicks or form submissions before they ever enter your CRM. This ensures your team only works verified leads—maximizing efficiency and ROI.

Can Anura help with TCPA compliance for insurance marketing?

Yes. By detecting fraudulent or non-consented leads, Anura helps you avoid contacting individuals without proper TCPA consent. This reduces your exposure to lawsuits, fines, and brand damage.

How does Anura’s fraud detection work for insurance companies?

Anura uses advanced analytics and machine learning to evaluate each visitor’s environment and attributes. Fraudulent traffic is identified instantly, protecting your campaigns without impacting legitimate prospects.

What’s the ROI of using Anura for insurance lead generation?

By eliminating invalid traffic, you’ll save ad spend, reduce wasted sales hours, and be able to scale with confidence using accurate data. Clients in the insurance space often see immediate improvements in campaign efficiency and lead conversion rates.

Does Anura work with all insurance marketing channels?

Yes. Whether you run pay-per-click campaigns, display ads, affiliate marketing, or social ads, Anura monitors all traffic sources to ensure you only pay for legitimate engagement.

If you didn’t find the answer you need, click here to reach out to one of our ad fraud experts
TALK TO AN EXPERT

Grow smarter with clean data.

Want to learn more? We’re here to help.

Contact us for a 15 day free trial to:

  • Measure how much invalid traffic is draining your campaigns

  • Identify fake leads before they reach your sales team

  • Keep your data clean for better optimization