Media & Entertainment Real audiences.
Real engagement.
No invalid traffic.

Protect your advertising, streaming, media, and ticketing campaigns with Anura’s accurate fraud detection.

Industry Challenges

Are you protected against these threats?

These hidden threats are draining budgets, skewing metrics, and disrupting engagement across your campaigns, streams, and ticketing experiences.

Here’s what you might be dealing with:

Wasted Budget on Programmatic Fraud

Bots, click farms, and programmatic fraud generate fake impressions and views that drain spend, inflate costs, and deliver no real ROI.

Spoofed CTV Impressions

Fraudsters simulate CTV views with spoofed devices, leading to distorted attribution and campaign metrics.

Ticketing Bots & Denial of Inventory

Scalper bots snatch up tickets instantly, blocking real fans from buying which damages your brand reputation.

Audience Inflation & Misleading Reach

Fraudulent traffic inflates audience numbers across campaigns, misleading advertisers and undermining the value of premium inventory.

Credential Stuffing & Fake Registrations

Fraudsters use stolen credentials to hijack accounts and flood registration lists with bad data.

Skewed Data & Poor Optimization

Invalid traffic corrupts performance insights, making it nearly impossible to optimize ad spend effectively.

Real-Time Threat Detection

Instantly identify and block invalid traffic preventing fake clicks and form fills before they affect your programmatic advertising campaigns, streams, or ticketing.

CTV Fraud Defense

Anura prevents fake impressions and device spoofing across Connected TV campaigns, protecting your spend and ensuring accurate reach.

Ticketing & Access Protection

Stop scalper bots from gaining access to your system. With out entry they can not hoard inventory or create fake sign-ups.

Real Data, Real Performance

With fraud removed, your analytics reflect real audiences, giving you the confidence to optimize spend and measure what actually works.

Built for the media and entertainment ecosystem.

Anura protects every part of the digital experience:

Studios & Distributors

Validate engagement on trailers, promos, and media buys

Streaming Platforms

Block spoofed CTV views and fake account activity

Ticketing Providers & Promoters

Eliminate bot attacks during high-demand sales

Digital Publishers

Ensure viewability and preserve advertiser trust

Media Agencies

Deliver real performance and transparent attribution

Case Study

Proven Impact: Engage Media’s CTV Fraud Defense

CTV Fraud Exposed in Real Time

Engage Media uncovered IVT hidden in what looked like legitimate CTV traffic, taking swift action to protect ad spend.

Better Data, Faster Decisions

Engage Media was able to instantly separate real audiences from fake ones, streamlining optimizations and strengthening campaign trust.

Confidence to Scale Campaigns

With cleaner data and transparent reporting, Engage Media could optimize spend, prove ROI, and focus on growing client success.

How Anura helped Engage Media fight against invisible invalid traffic.

11%

IVT removed in under 30 days

“Anura delivered verified, real-time fraud detection at a fraction of the cost of other solutions, making it the most balanced and scalable solution we’ve worked with.” — Shahar Kadayer, CMO, Engage Media TV

FAQs

How does invalid traffic effect the entertainment industry?

Invalid traffic in the media industry skews campaign results and wastes ad spend by generating fake impressions, clicks, and engagement. For entertainment brands, this means promotions for movies, shows, and events are shown to bots instead of real audiences. The impact goes beyond wasted budgets. Invalid traffic distorts audience insights, reduces ROI, and makes it harder to measure the true success of media and entertainment marketing campaigns.

How does CTV ad fraud work?

CTV ad fraud happens when fraudsters spoof devices to generate fake impressions on Connected TV platforms. These fake views inflate campaign reach and distort attribution. Anura detects and blocks invalid traffic in real time, ensuring you only pay for real, human views.

How can I stop ticketing bots from hoarding inventory?

To stop ticketing bots, you need real-time bot detection that blocks automated traffic before it reaches your checkout flow. Anura protects ticketing platforms from scalper bots and fake sign ups by blocking them in real time before they even enter your platform.

Why is invalid traffic a problem for streaming platforms?

Invalid traffic on streaming platforms, such as bot views or spoofed impressions, leads to inflated analytics, wasted ad spend, and broken attribution. Anura removes fake traffic before it enters your platform, giving you clean data and real engagement metrics.

How does Anura detect fake traffic before it affects your media campaigns?

Anura analyzes every visitor to your platform in real time, identifying and blocking invalid traffic such as bots, malware, and human fraud farms. With over 20 years of expertise, Anura delivers 99.999% accuracy in identifying fraud using our Anura Script integration without disrupting campaign performance.

Can invalid traffic impact my attribution and optimization?

Yes. Fraudulent traffic skews performance data and makes it nearly impossible to optimize your ad spend effectively. Anura removes invalid traffic so your data reflects real audiences—leading to more accurate attribution, smarter decisions, and better ROI.

Media & Entertainment Real audiences.Real engagement.No invalid traffic.