4 min read
Revealing the Cost of Ad Fraud: What Are You Actually Paying?
Richard Kahn: May 25, 2023
If you’re playing the online ad game, odds are you’re a victim of fraud.
Click Fraud
3 min read
Scaling Your Ad Fraud Solution in a Growing Enterprise
Anura PR Team: May 10, 2023
Let’s Get Real: Real Clicks, Real Calls, Real Leads, Real Sales
When it’s your business to provide your customers with real results, you need a partner that ensures you do just that—not just for today, but a partner that can scale with you. Digital...
4 min read
Gaming & Ad Fraud Part 3 - Advertisers Should Level Up
Richard Kahn: March 22, 2023
In this three-part series focused on the gaming industry, we’ve provided a broad overview of ad fraud in online gaming and the threats that span across this industry. We have also explored what game companies must do to succeed and the challenges...
5 min read
The Top 5 Biggest Ad Fraud Scams of 2022
Richard Kahn: January 4, 2023
Ad fraud is one of the biggest challenges faced by the digital advertising industry. It cost businesses an estimated $100 billion in 2022, representing only about 20% of the $500 billion in global ad spend. Unfortunately, these types of scams are...
4 min read
Rewriting Taylor’s Lyrics, “[Bots Are] Why We Can’t Have Nice Things”
Richard Kahn: November 29, 2022
When there are only 2.4 million winners—a.k.a., Taylor Swift’s Eras Tour ticket buyers—who actually got tickets after a grueling buying process, there's still nearly 10 million more fans not getting to see a show. The ticket buying process was a bit...
9 min read
Bot Detection 101: What Every Marketer Should Know
Richard Kahn: July 20, 2022
For any organization running any kind of online advertising campaign, invalid traffic (IVT) from bots is an enormous issue. To put a dent in the ad fraud caused by bots, bot detection is vital. After all, how can you put a stop to bots if you can’t...
5 min read
How Much Click Fraud Is Acceptable in Your Ad Campaigns?
Richard Kahn: March 30, 2022
Risk management is an important part of any business operation—especially since no business workflow is absolutely risk-free. Ad campaigns are no exception to this rule. Every online ad campaign is subject to some risk of ad fraud—whether it takes...
7 min read
Why Do Fraudsters Engage in Click Fraud? (+How to Stop It)
Richard Kahn: March 16, 2022
Pay-per-click (PPC), or cost-per-click (CPC), advertising has been around since the 1990’s. However, it really took off when Google, the search engine that most of the world uses today, launched their PPC Adwords service in 2002.
11 min read
Click Fraud 101: What Every Business Should Know
Richard Kahn: February 10, 2022
While a lot of ad fraud is committed using bot programs that fill out forms and generate fake leads, those aren’t the only tools that fraudsters use. To make their click fraud and other ad fraud schemes even harder to identify, fraudsters may also...
5 min read
What Does Google's App Purge Mean for Ad Fraud & Affiliate Marketing?
Richard Kahn: August 11, 2021
In early 2020, tech industry giant Google announced that it was removing 600 apps from the Google Play Store and banning the app makers from Google AdMob and Google Ad Manager for “violating [Google’s] disruptive ads policy and disallowed...