hexagon background motif image
hexagon background motif image

Click Fraud

9 min read

Bot Detection 101: What Every Marketer Should Know

For any organization running any kind of online advertising campaign, invalid traffic (IVT) from bots is an enormous issue. To put a dent in the ad fraud caused by bots, bot detection is vital. After all, how can you put a stop to bots if you can’t...

Read More

5 min read

How Much Click Fraud Is Acceptable in Your Ad Campaigns?

Risk management is an important part of any business operation—especially since no business workflow is absolutely risk-free. Ad campaigns are no exception to this rule. Every online ad campaign is subject to some risk of ad fraud—whether it takes...

Read More

7 min read

Why Do Fraudsters Engage in Click Fraud? (+How to Stop It)

Pay-per-click (PPC), or cost-per-click (CPC), advertising has been around since the 1990’s. However, it really took off when Google, the search engine that most of the world uses today, launched their PPC Adwords service in 2002.

Read More

11 min read

Click Fraud 101: What Every Business Should Know

While a lot of ad fraud is committed using bot programs that fill out forms and generate fake leads, those aren’t the only tools that fraudsters use. To make their click fraud and other ad fraud schemes even harder to identify, fraudsters may also...

Read More

5 min read

What Does Google's App Purge Mean for Ad Fraud & Affiliate Marketing?

In early 2020, tech industry giant Google announced that it was removing 600 apps from the Google Play Store and banning the app makers from Google AdMob and Google Ad Manager for “violating [Google’s] disruptive ads policy and disallowed...

Read More

5 min read

Do Click Fraud ‘Bots’ Violate FTC Regulations on Deceptive Practices?

Click fraud and other forms of advertising fraud have been a problem for marketers for as long as online advertising has existed as a practice. So-called “click bots” have plagued marketing efforts by driving up the cost of clicks and impressions...

Read More

3 min read

Click Fraud: 5 Ad Fraud Questions All Media Buyers Need to Ask

When you’re a media buyer, you don’t want to purchase worthless traffic. It not only reflects badly on you, it hits you in your wallet... hard. Approximately 25% of all paid traffic is fraudulent. In 2020, $65 billion dollars were lost to ad fraud,...

Read More

4 min read

Ad Fraud and the Rise of Click Farms

Fake users, fake clicks, fake leads. This is what you get when you fall victim to one of a growing number of fraudsters that are hijacking your advertising campaigns through the use of click fraud and click farms, all in order to steal your...

Read More

2 min read

4 Ways Click Fraud Derails Conversion Campaigns

Pay-per-click (PPC) advertising is widely regarded as one of the best investments a digital marketer can make. Google estimates an average $2 return for every $1 spent on Google Ads, while a recent study found that PPC website visitors are 50% more...

Read More

2 min read

How Does Ad Fraud Affect Clicks?

In the early 2000s, pay per click (PPC) or CPC (cost per click) became the standard for online advertising. Advertisers looking to get their brands in front of online customers used PPC to place their ads on search engines, on websites, and even on ...

Read More