5 min read
Anura PR Team: November 15, 2023
Have you ever met a friend for lunch and noticed they were carrying a trendy designer handbag or sporting an expensive watch? If so, you may have wondered if they won the lottery or if it was a gift from a wealthy relative. Or did they think they...
3 min read
Anura PR Team: June 28, 2023
Fighting click fraud requires a team effort. Here’s how publishers can be the MVPs in battling this ad fraud scheme.
5 min read
Richard Kahn: March 30, 2022
Risk management is an important part of any business operation—especially since no business workflow is absolutely risk-free. Ad campaigns are no exception to this rule. Every online ad campaign is subject to some risk of ad fraud—whether it takes...
7 min read
Richard Kahn: March 16, 2022
Pay-per-click (PPC), or cost-per-click (CPC), advertising has been around since the 1990’s. However, it really took off when Google, the search engine that most of the world uses today, launched their PPC Adwords service in 2002.
11 min read
Richard Kahn: February 10, 2022
While a lot of ad fraud is committed using bot programs that fill out forms and generate fake leads, those aren’t the only tools that fraudsters use. To make their click fraud and other ad fraud schemes even harder to identify, fraudsters may also...
5 min read
Anura PR Team: May 5, 2021
Click fraud and other forms of advertising fraud have been a problem for marketers for as long as online advertising has existed as a practice. So-called “click bots” have plagued marketing efforts by driving up the cost of clicks and impressions...
3 min read
Anura PR Team: May 3, 2021
When you’re a media buyer, you don’t want to purchase worthless traffic. It not only reflects badly on you, it hits you in your wallet... hard. Approximately 25% of all paid traffic is fraudulent. In 2020, $65 billion dollars were lost to ad fraud,...
4 min read
Anura PR Team: November 5, 2020
Fake users, fake clicks, fake leads. This is what you get when you fall victim to one of a growing number of fraudsters that are hijacking your advertising campaigns through the use of click fraud and click farms, all in order to steal your...
2 min read
Richard Kahn: September 4, 2019
Pay-per-click (PPC) advertising is widely regarded as one of the best investments a digital marketer can make. Google estimates an average $2 return for every $1 spent on Google Ads, while a recent study found that PPC website visitors are 50% more...
2 min read
Anura PR Team: February 1, 2018
In the early 2000s, pay per click (PPC) or CPC (cost per click) became the standard for online advertising. Advertisers looking to get their brands in front of online customers used PPC to place their ads on search engines, on websites, and even on ...
