3 min read
Click Fraud For Publishers: How to Protect Revenue & Reputation
Anura PR Team: March 30, 2025
Click Fraud
13 min read
Click Fraud 101: What You Should Know about Invalid Clicks in 2025
Richard Kahn: March 28, 2025
TL;DR
- Click fraud is the deliberate generation of invalid clicks (by bots or humans) to steal ad spend.
- Click farms use low-cost labor to mimic real engagement, making them harder to detect than bots.
- Fraudsters exploit PPC campaigns and social...
3 min read
Click Farms: Everything Marketers Need to Know
Richard Kahn: July 17, 2024
TL;DR: Click farms are evolving into sophisticated threats for marketers, causing significant disruption in digital advertising by inflating impressions with no real value. This blog details what click farms are, how they operate, their legality,...
3 min read
Anura & Orange Trail: The Sky’s the Limit for Paid Search & Social Ads
Anura PR Team: May 8, 2024
"Your Account has been suspended.“
4 min read
Are Some Channels More Vulnerable to Ad Fraud?
Anura PR Team: April 10, 2024
Don’t Touch That Dial! You Don’t Have to Change Channels to Get Positive Ad Results
There’s so much for marketers to love about digital advertising. It reaches consumers online, where they spend more than six hours a day. It’s a flexible,...
4 min read
Why Are Industry Standards Important for Stopping Ad Fraud?
Richard Kahn: February 14, 2024
Last year, marketers lost over $120 billion to digital ad fraud. That figure is projected to more than double by 2028. Unfortunately, many marketers have come to accept the impact of ad fraud losses as a cost of doing business with online...
4 min read
How Can Publishers Stop Ad Tag Fraud & Protect Ad Campaigns?
Anura PR Team: January 31, 2024
Most of the time, multipurpose things are good. A small device that fits in your hand and can cut paper, shine a light, replace a lost screw, and open a bottle? Awesome.
3 min read
How Do Human Fraud Farms Work? How Can I Stop Click Fraud?
Anura PR Team: January 3, 2024
Billions of dollars are lost every year to digital ad fraud. Slightly more than 30 percent of website traffic is made up of bad bots. Based on just these facts, it’s easy to assume that much ad fraud can be attributed to bad bots.
5 min read
How to Stop Credit Card Fraud By Stopping Ad Fraud
Richard Kahn: December 20, 2023
Card Testing: One, Two, Three, Fraud
Good news! Your marketing campaign worked, your ecommerce site has so many new visitors at once you’re lucky the site didn’t crash. Sure, their purchases are small, but they’re adding up, and some of those new...
5 min read
Nice Click Rate. Is it Real or Fake?
Anura PR Team: November 15, 2023
Have you ever met a friend for lunch and noticed they were carrying a trendy designer handbag or sporting an expensive watch? If so, you may have wondered if they won the lottery or if it was a gift from a wealthy relative. Or did they think they...