Our Blogs

March 30, 2022
Risk management is an important part of any business operation—especially since no business workflow is absolutely risk-free. Ad campaigns are no exception to this rule. Every online ad campaign is subject to some risk of ad fraud—whether it takes the form of affiliate fraud, PPC fraud, domain spoofing, or any of the other forms of digital fraud.
March 16, 2022
Pay-per-click (PPC), or cost-per-click (CPC), advertising has been around since the 1990’s. However, it really took off when..
February 10, 2022
While a lot of ad fraud is committed using bot programs that fill out forms and generate fake leads, those aren’t the only..
December 8, 2021
Click farms are one of the many scourges of modern advertising. Every day, companies contend with the threat of fraudsters..
August 11, 2021
In early 2020, tech industry giant Google announced that it was removing 600 apps from the Google Play Store and banning the..
May 5, 2021
Click fraud and other forms of advertising fraud have been a problem for marketers for as long as online advertising has..
May 3, 2021
When you’re a media buyer, you don’t want to purchase worthless traffic. It not only reflects badly on you, it hits you in..
November 5, 2020
Fake users, fake clicks, fake leads. This is what you get when you fall victim to one of a growing number of fraudsters that..
September 4, 2019
Pay-per-click (PPC) advertising is widely regarded as one of the best investments a digital marketer can make. Google..
February 1, 2018
In the early 2000s, pay per click (PPC) or CPC (cost per click) became the standard for online advertising. Advertisers..