4 min read
Anura PR Team: April 10, 2024
There’s so much for marketers to love about digital advertising. It reaches consumers online, where they spend more than six hours a day. It’s a flexible,...
4 min read
Richard Kahn: February 14, 2024
Last year, marketers lost over $120 billion to digital ad fraud. That figure is projected to more than double by 2028. Unfortunately, many marketers have come to accept the impact of ad fraud losses as a cost of doing business with online...
5 min read
Anura PR Team: December 27, 2023
It’s the most wonderful, and perhaps predictable, time of the year: time to reflect on what’s happened this past year, the lessons we’ve learned, what’s worked and what hasn’t, and turn our focus toward our goals for...
5 min read
Anura PR Team: April 14, 2021
Do you know how your brand is perceived by potential customers? Do they have a good or bad impression of your business? Being able to avoid potential problems that lead to a negative brand reputation is crucial for earning the trust—and business, of...
4 min read
Richard Kahn: February 24, 2020
Research from the 2019 AFP® Payments Fraud and Control Survey Report by J.P. Morgan shows that payment fraud across all industries is a serious issue. According to the report, payment fraud has increased 20 percent since 2014, and 82 percent of...
3 min read
Richard Kahn: August 23, 2018
The evolution of technology, content, and sharing platforms has had a significant impact on brand safety. Compare a print ad being placed in the wrong section of the Sunday newspaper to a family-friendly brand appearing on a Breitbart site. Which...
2 min read
Richard Kahn: May 8, 2018
Brand safety is a top concern for many companies, particularly when it involves ad placement. Correct ad placement is crucial; a family-oriented brand can’t risk being placed on a site that hosts edgy content.