3 min read
Richard Kahn: January 11, 2023
Online ad fraud didn’t take a holiday, nor should your protection. As the start of a new year often coincides with goal setting and ambitious plans, prioritize protecting your online defense strategy. We won’t rehash it here, but we’ve already...
5 min read
Richard Kahn: January 4, 2023
Ad fraud is one of the biggest challenges faced by the digital advertising industry. It cost businesses an estimated $100 billion in 2022, representing only about 20% of the $500 billion in global ad spend. Unfortunately, these types of scams are...
4 min read
Richard Kahn: November 29, 2022
When there are only 2.4 million winners—a.k.a., Taylor Swift’s Eras Tour ticket buyers—who actually got tickets after a grueling buying process, there's still nearly 10 million more fans not getting to see a show. The ticket buying process was a bit...
4 min read
Richard Kahn: November 22, 2022
Bots and social media seem to go hand-in-hand, and no one made this more public than Elon Musk when he declared war on bots as part of his plans for Twitter, then cited the excess of spam accounts as his primary reason for trying to get out of the...
5 min read
Anura PR Team: April 14, 2021
Do you know how your brand is perceived by potential customers? Do they have a good or bad impression of your business? Being able to avoid potential problems that lead to a negative brand reputation is crucial for earning the trust—and business, of...
4 min read
Richard Kahn: February 24, 2020
Research from the 2019 AFP® Payments Fraud and Control Survey Report by J.P. Morgan shows that payment fraud across all industries is a serious issue. According to the report, payment fraud has increased 20 percent since 2014, and 82 percent of...
3 min read
Richard Kahn: August 23, 2018
The evolution of technology, content, and sharing platforms has had a significant impact on brand safety. Compare a print ad being placed in the wrong section of the Sunday newspaper to a family-friendly brand appearing on a Breitbart site. Which...
2 min read
Richard Kahn: May 8, 2018
Brand safety is a top concern for many companies, particularly when it involves ad placement. Correct ad placement is crucial; a family-oriented brand can’t risk being placed on a site that hosts edgy content.
