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Brand Safety

4 min read

Why Are Industry Standards Important for Stopping Ad Fraud?

Last year, marketers lost over $120 billion to digital ad fraud. That figure is projected to more than double by 2028. Unfortunately, many marketers have come to accept the impact of ad fraud losses as a cost of doing business with online...

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5 min read

Top 4 New Year Resolutions to Improve Marketing ROI in 2024

How Less Can Be More Effective

It’s the most wonderful, and perhaps predictable, time of the year: time to reflect on what’s happened this past year, the lessons we’ve learned, what’s worked and what hasn’t, and turn our focus toward our goals for...

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5 min read

How Your Ad Fraud Solution Improves Brand Reputation Management

Do you know how your brand is perceived by potential customers? Do they have a good or bad impression of your business? Being able to avoid potential problems that lead to a negative brand reputation is crucial for earning the trust—and business, of...

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4 min read

Payment Fraud On the Rise: How It's Affecting Your Organization

Research from the 2019 AFP® Payments Fraud and Control Survey Report by J.P. Morgan shows that payment fraud across all industries is a serious issue. According to the report, payment fraud has increased 20 percent since 2014, and 82 percent of...

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3 min read

Brand Safety: Life Before and After Digital Marketing

The evolution of technology, content, and sharing platforms has had a significant impact on brand safety. Compare a print ad being placed in the wrong section of the Sunday newspaper to a family-friendly brand appearing on a Breitbart site. Which...

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2 min read

Brand Safety: Is a Universal Rating System the Answer?

Brand safety is a top concern for many companies, particularly when it involves ad placement. Correct ad placement is crucial; a family-oriented brand can’t risk being placed on a site that hosts edgy content.

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