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Click Fraud (2)

4 min read

Ad Fraud and the Rise of Click Farms

Fake users, fake clicks, fake leads. This is what you get when you fall victim to one of a growing number of fraudsters that are hijacking your advertising campaigns through the use of click fraud and click farms, all in order to steal your...

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2 min read

4 Ways Click Fraud Derails Conversion Campaigns

Pay-per-click (PPC) advertising is widely regarded as one of the best investments a digital marketer can make. Google estimates an average $2 return for every $1 spent on Google Ads, while a recent study found that PPC website visitors are 50% more...

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2 min read

How Does Ad Fraud Affect Clicks?

In the early 2000s, pay per click (PPC) or CPC (cost per click) became the standard for online advertising. Advertisers looking to get their brands in front of online customers used PPC to place their ads on search engines, on websites, and even on ...

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