4 min read
Anura PR Team: November 5, 2020
Fake users, fake clicks, fake leads. This is what you get when you fall victim to one of a growing number of fraudsters that are hijacking your advertising campaigns through the use of click fraud and click farms, all in order to steal your...
2 min read
Richard Kahn: September 4, 2019
Pay-per-click (PPC) advertising is widely regarded as one of the best investments a digital marketer can make. Google estimates an average $2 return for every $1 spent on Google Ads, while a recent study found that PPC website visitors are 50% more...
2 min read
Anura PR Team: February 1, 2018
In the early 2000s, pay per click (PPC) or CPC (cost per click) became the standard for online advertising. Advertisers looking to get their brands in front of online customers used PPC to place their ads on search engines, on websites, and even on ...
