Click Fraud

4 min read

Eliminate Ad Fraud to Protect Your Ad Spend in 2024

It’s that time of year again. No, we’re not talking about pumpkin spice everything; we’re talking about budget planning season when marketers often try to figure out how to do more with less. While the process is always challenging, there is good...

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3 min read

What Is Click Fraud?

Fighting click fraud requires a team effort. Here’s how publishers can be the MVPs in battling this ad fraud scheme.

Ad fraud isn’t new. In fact, ad fraud has been around almost as long as digital advertising. And, unfortunately, it continues to...

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4 min read

What Is Ad Fraud?

Since it was first detected in 1999, ad fraud has been an ongoing issue, increasing at a fast rate alongside digital ad budgets. In 2016, advertisers spent $72.5 billion on digital advertising, with roughly 10% or $7.2 billion of ad spend lost to...

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3 min read

Revealing the Cost of Ad Fraud: What Are You Actually Paying?

If you’re playing the online ad game, odds are you’re a victim of fraud.

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3 min read

Scaling Your Ad Fraud Solution in a Growing Enterprise

Let’s Get Real: Real Clicks, Real Calls, Real Leads, Real Sales

When it’s your business to provide your customers with real results, you need a partner that ensures you do just that—not just for today, but a partner that can scale with you. Digital...

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4 min read

Gaming & Ad Fraud Part 3 - Advertisers Should Level Up

In this three-part series focused on the gaming industry, we’ve provided a broad overview of ad fraud in online gaming and the threats that span across this industry. We have also explored what game companies must do to succeed and the challenges...

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5 min read

The Top 5 Biggest Ad Fraud Scams of 2022

Ad fraud is one of the biggest challenges faced by the digital advertising industry. It cost businesses an estimated $100 billion in 2022, representing only about 20% of the $500 billion in global ad spend. Unfortunately, these types of scams are...

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4 min read

Rewriting Taylor’s Lyrics “Bots Are Why We Can’t Have Nice Things”

When there are only 2.4 million winners—a.k.a., Taylor Swift’s Eras Tour ticket buyers—who actually got tickets after a grueling buying process, there's still nearly 10 million more fans not getting to see a show. The ticket buying process was a bit...

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9 min read

Bot Detection 101: What Every Marketer Should Know

For any organization running any kind of online advertising campaign, invalid traffic (IVT) from bots is an enormous issue. To put a dent in the ad fraud caused by bots, bot detection is vital. After all, how can you put a stop to bots if you can’t...

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5 min read

How Much Click Fraud Is Acceptable in Your Ad Campaigns?

Risk management is an important part of any business operation—especially since no business workflow is absolutely risk-free. Ad campaigns are no exception to this rule. Every online ad campaign is subject to some risk of ad fraud—whether it takes...

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