4 min read
Anura PR Team: September 13, 2023
It’s that time of year again. No, we’re not talking about pumpkin spice everything; we’re talking about budget planning season when marketers often try to figure out how to do more with less. While the process is always challenging, there is good...
3 min read
Anura PR Team: June 28, 2023
Fighting click fraud requires a team effort. Here’s how publishers can be the MVPs in battling this ad fraud scheme.
Ad fraud isn’t new. In fact, ad fraud has been around almost as long as digital advertising. And, unfortunately, it continues to...
4 min read
Anura PR Team: June 21, 2023
Since it was first detected in 1999, ad fraud has been an ongoing issue, increasing at a fast rate alongside digital ad budgets. In 2016, advertisers spent $72.5 billion on digital advertising, with roughly 10% or $7.2 billion of ad spend lost to...
3 min read
Richard Kahn: May 25, 2023
If you’re playing the online ad game, odds are you’re a victim of fraud.
3 min read
Anura PR Team: May 10, 2023
When it’s your business to provide your customers with real results, you need a partner that ensures you do just that—not just for today, but a partner that can scale with you. Digital...
4 min read
Richard Kahn: March 22, 2023
In this three-part series focused on the gaming industry, we’ve provided a broad overview of ad fraud in online gaming and the threats that span across this industry. We have also explored what game companies must do to succeed and the challenges...
5 min read
Richard Kahn: January 4, 2023
Ad fraud is one of the biggest challenges faced by the digital advertising industry. It cost businesses an estimated $100 billion in 2022, representing only about 20% of the $500 billion in global ad spend. Unfortunately, these types of scams are...
4 min read
Richard Kahn: November 29, 2022
When there are only 2.4 million winners—a.k.a., Taylor Swift’s Eras Tour ticket buyers—who actually got tickets after a grueling buying process, there's still nearly 10 million more fans not getting to see a show. The ticket buying process was a bit...
9 min read
Richard Kahn: July 20, 2022
For any organization running any kind of online advertising campaign, invalid traffic (IVT) from bots is an enormous issue. To put a dent in the ad fraud caused by bots, bot detection is vital. After all, how can you put a stop to bots if you can’t...
5 min read
Richard Kahn: March 30, 2022
Risk management is an important part of any business operation—especially since no business workflow is absolutely risk-free. Ad campaigns are no exception to this rule. Every online ad campaign is subject to some risk of ad fraud—whether it takes...
