Anura PR Team
New industry report from the ad fraud market leader reveals how rising automation and weak detection standards are fueling the next wave of global digital ad losses.
MIDDLETOWN, DE, UNITED STATES, May 20, 2025 - Anura Solutions, a market leader in ad fraud detection,today released its Global Ad Fraud Report: An Insider’s Look at Invalid Traffic, unveiling a sobering forecast: global digital ad fraud losses are on track to exceed $200 billion by 2028.Supported by real-time analysis of billions of data points, the report uncovers escalating fraud patterns across regions, platforms, and advertising channels, painting a clear picture of emerging threats and why marketers must act swiftly to safeguard their investments.
A Global Wake-Up Call for Digital Advertisers
Anura’s Global Ad Fraud Report shifts the focus forward, revealing where the fraud is heading and what marketers can do to protect their investments.
Powered by Anura’s advanced detection technology and backed by the industry’s first 99.999% Accuracy Guarantee for identifying fraudulent visitors using Anura Script, this report examines billions of ad impressions and clicks across devices, browsers, and ad types.
The findings are clear - no corner of the digital ecosystem is safe. Key areas explored in the report include:
- Which ad channels are most vulnerable to fraud (and why)
- How browser and device architecture influence fraud exposure
- What seasonal trends signal increased risk for advertisers
- The regional hotspots contributing disproportionately to global fraud
Why This Matters Now
Invalid traffic is no longer a background threat; it's a full-scale revenue drain. As advertisers lean into programmatic buying, affiliate partnerships, and omnichannel campaigns, fraudsters are adapting just as fast, leveraging automation and global infrastructure to slip past outdated filters.
“Most companies don’t realize how much of their marketing budget is being wasted until we show them. Seeing the actual fraud in their own company is a wake-up call... and suddenly, they realize just how massive the problem is, and how much money they’ve been throwing away by ignoring it.” said Rich Kahn, CEO and Co-Founder of Anura.
Anura’s solution stands apart by combining real-time, scalable fraud detection with zero disruption to valid users. Unlike legacy tools that block good traffic alongside bad, Anura is precision-built to help advertisers boost campaign integrity and maximize real ROI.
Get the Full Report
To uncover the full findings and actionable insights from Anura’s Global Ad Fraud Report: An Insider’s Look at Invalid Traffic — including fraud patterns by geography, ad type, and traffic source — visit https://www.anura.io/fraud-report to download the report.
About Anura
Anura is a leading ad fraud solution dedicated to eliminating fraud without blocking legitimate visitors. Built on over 20 years of data, Anura delivers unmatched accuracy, actionable analytics, and flexible integrations and all backed by its industry-first 99.999% Accuracy Guarantee. Anura is TAG Certified Against Fraud and committed to helping clients protect their ad spend and maximize real ROI.
For media inquiries, please contact:
Linda McCauley
Anura Solutions, LLC
lmccauley@anura.io
