2 min read
Richard Kahn: March 22, 2018
More than 70% of publishers use programmatic tools like Demand Side Platforms (DSPs) for their media buying. Programmatic’s popularity stems from its ability to offer better ad buying efficiency and ad targeting; however, programmatic isn’t perfect....
2 min read
Anura PR Team: March 15, 2018
Fraudsters lack a moral compass and will jump at any opportunity to infiltrate a marketing campaign, withretargeting campaignsbeing no exception. The goal of most retargeting fraudsters is to eat away at your advertising budget, either to line their...
2 min read
Richard Kahn: March 1, 2018
Here’s the thing: ad fraud isn’t going away. In fact, it’s only expected to evolve. By 2023, global ad fraud will reach an estimated $100 billion, according to Juniper Research.
2 min read
Richard Kahn: February 22, 2018
Mention the words artificial intelligence (A.I.) or machine learning around human workers, and they get noticeably uncomfortable. The fear of robots and machines taking their jobs isn’t far-fetched. After all, automation has made many positions over...
2 min read
Richard Kahn: January 23, 2018
Determining if you have an ad fraud problem can be tricky when you don’t know what signs to look for. Reviewing your analytics is one way to identify signs of potential ad fraud. Analytics will reveal patterns in your data, enabling you to spot when...
2 min read
Richard Kahn: January 18, 2018
Ad fraud and brand safety are often lumped together as one in the same, but they’re not. While they cover the same topic (e.g. watching your traffic and ad placement), they’re completely separate, different ideologies. And the former heavily impacts...
3 min read
Anura PR Team: October 11, 2017
Ad fraud is a huge problem in the online advertising industry. Billions of dollars are lost every year to fraudulent clicks and impressions. This hurts everyone involved - advertisers, publishers, and users alike. In this blog post, we will discuss...
3 min read
Richard Kahn: September 27, 2017
These days, even the most mundane items have evolved into technologic novelties. Your watch sends you breaking news while simultaneously keeping an eye on your fitness. Your washing machine pings you when it’s done cycling. You can control your ...
1 min read
Richard Kahn: September 20, 2017
Fraudsters.We know they’re lurking online,hiding behind identities that aren’t their own. But for some odd reason, many marketers aren’t aware of the long-term effects ad fraud can have on their businesses.
6 min read
Richard Kahn: August 30, 2017
In 2015, advertisers wasted $6.3 billion in ad spending as a result of fraudulent advertising practices.¹ This number is only expected to grow, with an anticipated scale of $7.2 billion. Yikes.