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Ad Fraud (10)

2 min read

Reasons Why a Server-Based System Is Better for Preventing Fraud

Infrastructure plays a key component in detecting ad fraud. The type of infrastructure a company uses will affect how efficiently fraud can be detected. Currently, cloud-based systems are being favored over traditional server-based systems. While...

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2 min read

Why Publishers Need to Question Traffic Sources

The digital advertising ecosystem is comprised of several players, which includes advertisers and publishers. Advertisers need to purchase ad space across multiple platforms to promote their product. And publishers need to sell ad space (e.g....

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1 min read

From A to C: What You Need to Know About Ads.cert

Although the ads.txt initiative seems to be off to a good start, there’s still room for improvement.  

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2 min read

The Fight Against Mobile Ad Fraud: How to Combat It

50 to 60% of the money lost to ad fraud is on mobile devices. While businesses are busy working to improve the customer experience for mobile, their focus on security and fraud prevention is falling to the wayside. Their distraction is leaving the...

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2 min read

How Blockchain Can Help in the Fight Against Ad Fraud

The price tag for ad fraud isn’t just in the millions, it’s in the billions. A $16.4 billion problem that isn't slowing down.¹ Latest numbers show 29% of programmatic and 12% of direct buy traffic is coming from fraudulent sources. It’s no surprise...

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2 min read

Fraud Detection: 3 Reasons Why A.I. Will Not Replace Humans

Machine learning and artificial intelligence definitely have their perks. In fact, there is even an A.I. that reads privacy policies for you. But becoming too reliant on technology can backfire. There are some nuances that machines can’t pick up on,...

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2 min read

Why You Need to Be Testing Your Demand Side Platform

More than 70% of publishers use programmatic tools like Demand Side Platforms (DSPs) for their media buying. Programmatic’s popularity stems from its ability to offer better ad buying efficiency and ad targeting; however, programmatic isn’t perfect....

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2 min read

How Ad Fraud Affects Your Pixel Based Retargeting

Fraudsters lack a moral compass and will jump at any opportunity to infiltrate a marketing campaign, withretargeting campaignsbeing no exception. The goal of most retargeting fraudsters is to eat away at your advertising budget, either to line their...

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2 min read

Ad Fraud Solutions: It’s Not All About Size

Here’s the thing: ad fraud isn’t going away. In fact, it’s only expected to evolve. By 2023, global ad fraud will reach an estimated $100 billion, according to Juniper Research.

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2 min read

How A.I. and Machine Learning Can Combat Fraud

Mention the words artificial intelligence (A.I.) or machine learning around human workers, and they get noticeably uncomfortable. The fear of robots and machines taking their jobs isn’t far-fetched. After all, automation has made many positions over...

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