5 min read
Richard Kahn: June 2, 2020
Ad fraud can have a serious impact on any business. Not only can ad fraud eat your budget and water down ROI, it can also suck up a lot of time, causing your business to incur hefty opportunity costs along the way.
4 min read
Richard Kahn: April 7, 2020
Advertising teams, regardless of industry or tenure, face challenges when it comes to optimizing various parts of their marketing campaign strategy. While there can be similar goals, themes, and channels for each campaign, teams may find themselves...
5 min read
Richard Kahn: March 18, 2020
Ad fraud is something that every online ad publisher needs to be familiar with these days. According to Adobe research relayed by The Wall Street Journal, 28 percent of all online traffic is fraudulent.
4 min read
Richard Kahn: March 9, 2020
The success of a marketing team is measured by certain metrics. One of the most commonly used metrics is cost per lead, which measures how cost-effective a lead generation marketing campaign is. Not only is this an important measurement of how...
4 min read
Richard Kahn: February 24, 2020
Research from the 2019 AFP® Payments Fraud and Control Survey Report by J.P. Morgan shows that payment fraud across all industries is a serious issue. According to the report, payment fraud has increased 20 percent since 2014, and 82 percent of...
4 min read
Richard Kahn: February 12, 2020
Ad fraud has been a problem for some time, and a well-known problem at that. Back in 2016, a Mashable headline read, “Ad fraud could become the second biggest organized crime enterprise behind the drug trade.” Even Virginia Senator Mark Warner...
2 min read
Anura PR Team: February 10, 2020
MIDDLETOWN, DELAWARE—January 31, 2020—Anura, a leading provider of ad fraud protection solutions, is excited to announce that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). After achieving the...
4 min read
Richard Kahn: February 3, 2020
When you think of cybercrime, the first thoughts that come to mind are likely centered around the big-time data breaches that make headlines. When companies such as Marriott, Yahoo, Equifax, and Capital One have hundreds of millions of records...
3 min read
Richard Kahn: June 26, 2019
Ad fraud, the practice of generating profits by fraudulently converting, clicking, viewing, or generating online interactions, is a challenge not only for the advertisers affected, but also for the entire online marketing industry. This is because...
3 min read
Richard Kahn: June 19, 2019
Ad fraud can derail a company’s digital campaigns before they even begin. As brands and companies take their products to market through a variety of channels, digital campaigns make up a greater percentage of the overall marketing efforts.