Browse by topic

Ad Fraud

How Ad Fraud Affects Your Brand Safety

Ad fraud and brand safety are often lumped together as one in the same, but they’re not. While they cover the same topic (e.g. watching your traffic and ad placement), they’re completely separate, different ideologies. And the former heavily impacts the latter.
Read

Ad Fraud

Click Fraud: 5 Ad Fraud Questions All Media Buyers Need to Ask

When you’re a media buyer, you don’t want to purchase worthless traffic. It not only reflects badly on you, it hits you in your wallet... hard. Advertisers are losing $7.2 billion annually to ad fraud.
Read

Ad Fraud

How to Protect Your Blog From Fraud

Creating a blog from scratch is time-consuming, and if you lack a strong foundation in HTML coding and CSS, it can be frustrating, too.  
Read

Ad Fraud

3 Top of Funnel Metrics You Can Use to Identify Ad Fraud

We all know ad fraud is a huge problem in the digital advertising space. But not everyone has a clear idea of what it looks like; about 37% of surveyed advertisers don’t know if they have an ad fraud problem.
Read

Ad Fraud

The New Ad Fraud Threat in the Internet of Things

These days, even the most mundane items have evolved into technologic novelties. Your watch sends you breaking news while simultaneously keeping an eye on your fitness. Your washing machine pings you when it’s done cycling. You can control your thermostat with a simple touch before you even get...
Read

Ad Fraud

Marketers Admit They’re Clueless About Ad Fraud

Fraudsters.We know they’re lurking online,hiding behind identities that aren’t their own. But for some odd reason, many marketers aren’t aware of the long-term effects ad fraud can have on their business.
Read

Ad Fraud

How to Stop Sneaky Online Advertising Fraudsters

In 2015, advertisers wasted $6.3 billion in ad spending as a result of fraudulent advertising practices.¹ This number is only expected to grow, with an anticipated scale towards $7.2 billion. Yikes.
Read

Ad Fraud

Ad Fraud: You're Not Sneaky If We Can See You

The internet is a fraudster’s paradise. There are no consequences or regulations regarding their actions, leaving advertisers in a serious predicament. Many waste billions a year in fraudulent advertising spend.
Read

Ad Fraud

Adios Ad Fraud: 4 Ways to Knock It Out of the Programmatic Funnel

Programmatic advertising makes digital advertising look like a piece of cake. And who doesn’t love cake? Back in the day, ad purchasing was a pain. Negotiating and dealing with a sales person wasn’t ideal. Programmatic buying takes the hassle out of ad buying.
Read

Ad Fraud

Good vs Evil: What You Need to Know About Internet Bots

In 2016, bots officially dominated over half of internet traffic. A bot is a software application that is designed to perform simple and repetitive automated tasks on the internet. There are plenty of good bots out there that help your experience online run smoothly. But, there are also a lot of...
Read

Get the Latest Updates from Anura

Subscribe to Email Updates