4 min read
Richard Kahn: November 2, 2018
Despite suffering from a meteoric stock price plunge that caused Facebook to lose a record-breaking $119 billion, the tech giant continues to dominate the internet by holding onto the top spot among online social media networks.
2 min read
Richard Kahn: October 30, 2018
Fraud on dating apps is nothing new. Up to 35% of relationships now start online, and the types of conversations typically had on dating sites are perfect for bots. Get-to-know-you questions can be simply answered by programming bots to respond a...
2 min read
Anura PR Team: October 25, 2018
The need for ad fraud protection is growing. No longer is adding a layer of ad fraud protection a want, it’s a need.
2 min read
Anura PR Team: October 11, 2018
Brand safety continues to dominate conversations whenever advertisers and marketers express their concerns with the current state of digital advertising. A survey of industry professionals conducted by GumGum revealed that 75% of brands reported at...
2 min read
Anura PR Team: October 2, 2018
It’s Q4 and your digital marketing budget is still kicking. Now you’re faced with trying to use all remaining spend before the year is over.
2 min read
Richard Kahn: July 31, 2018
Roughly 10% or $7.2 billion of ad spend is lost to fraud each year, and the numbers just keep climbing. Ad fraud not only takes a significant chunk out of your ad spend, it has a trickle down effect. It affects your lead generation, brand safety,...
2 min read
Richard Kahn: July 26, 2018
The cord-cutting trend isn’t slowing down. With media titans like AT&T and Disney making big moves to offer consumers more streaming options, the market is being inundated with ways to ditch cable.
2 min read
Richard Kahn: July 10, 2018
Estimates suggest that by the end of this year, almost $19 billion will be wasted on digital ad fraud, up from last year’s $16.4 billion projection. So, what are we doing to stop it? Why, despite all the latest tools and techniques out there, can’t...
4 min read
Anura PR Team: July 3, 2018
There’s a lot of terminology in the massive world of ad fraud. With ad fraud expected to grow exponentially, so do its associated terminologies. Trying to remember what each term or acronym means can be extremely frustrating.
Luckily for you, we’ve...
1 min read
Anura PR Team: June 28, 2018
The passing of the General Data Protection Regulation (GDPR) has ushered in a lot of changes. One notable change is their classification of an IP address as personal data. However, to classify an IP address as personal data is wrong on multiple...