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Ad Fraud (9)

3 min read

Performance Marketers: Are You Vulnerable to Ad Fraud?

Ad fraud is a persistent issue in the digital marketing world, and its costs are predicted to rise annually. According to recent reports, the cost of ad fraud is projected to reach $100 billion by 2025. Despite this, many performance-based marketers...

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2 min read

Why OTT & CTV Need an Ad Fraud Solution

Currently in the United States, Over-the-Top (OTT) viewing occurs on more than 2.4 billion devices and Connected TV (CTV) viewing, 168.1 million.¹ OTT in particular, is anticipated to see the largest increase in video ad spend within the next five...

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2 min read

5 Reasons Account Managers Don’t Want an Ad Fraud Solution

An ad fraud solution is no longer a want, it’s a need. Advertisers are estimated to lose $19 billionto fraud this year, equating to $51 million lost per day to fraudsters. By 2022 that number is anticipated to climb to $44 billion annually. 

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2 min read

Veterans Day: The FTC is Cracking Down on Fraudulent Charities

For Veterans Day, many Americans may choose to donate to charity organizations as an act of support. Americans are grateful for veterans’ service, but some scammers prey on their appreciation and generosity.

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4 min read

Is Facebook’s Fake News “War Room” Really Blocking Fake Content?

Despite suffering from a meteoric stock price plunge that caused Facebook to lose a record-breaking $119 billion, the tech giant continues to dominate the internet by holding onto the top spot among online social media networks.

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2 min read

Dating App Fraud: Why You Need to Swipe Left

Fraud on dating apps is nothing new. Up to 35% of relationships now start online, and the types of conversations typically had on dating sites are perfect for bots. Get-to-know-you questions can be simply answered by programming bots to respond a...

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2 min read

Why the Industry Needs to Rethink MRC Accreditation

The need for ad fraud protection is growing. No longer is adding a layer of ad fraud protection a want, it’s a need.  

Get started with a free trial today to see exactly how much you could be losing  to ad fraud.

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2 min read

Brand Safety: Are Your Ads Running on Illegal Streaming Sites?

Brand safety continues to dominate conversations whenever advertisers and marketers express their concerns with the current state of digital advertising. A survey of industry professionals conducted by GumGum revealed that 75% of brands reported at...

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2 min read

Don't Waste Your Q4 Budget On These 3 Things to Maintain Compliance

It’s Q4 and your digital marketing budget is still kicking. Now you’re faced with trying to use all remaining spend before the year is over.

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2 min read

What is Ad Fraud and How Can You Prevent It?

Roughly 10% or $7.2 billion of ad spend is lost to fraud each year, and the numbers just keep climbing. Ad fraud not only takes a significant chunk out of your ad spend, it has a trickle down effect. It affects your lead generation, brand safety,...

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