2 min read
Malware: The Dangers of DNA Hacking
It’s eerie how real-life can mimic a page out of a fictional novel. Look around, and much of what you see mirrors Aldous Huxley’s Dystopian novel: Brave New World.
2 min read
It’s eerie how real-life can mimic a page out of a fictional novel. Look around, and much of what you see mirrors Aldous Huxley’s Dystopian novel: Brave New World.
2 min read
Every new year presents an opportunity for a clean slate. But that doesn’t mean we’ve left the previous year’s problems behind. Ad fraud isn’t going anywhere. Staying one step ahead of fraudsters requires a proactive approach.
3 min read
Ad fraud is a persistent issue in the digital marketing world, and its costs are predicted to rise annually. According to recent reports, the cost of ad fraud is projected to reach $100 billion by 2025. Despite this, many performance-based marketers...
2 min read
Currently in the United States, Over-the-Top (OTT) viewing occurs on more than 2.4 billion devices and Connected TV (CTV) viewing, 168.1 million.¹ OTT in particular, is anticipated to see the largest increase in video ad spend within the next five...
2 min read
An ad fraud solution is no longer a want, it’s a need. Advertisers are estimated to lose $19 billionto fraud this year, equating to $51 million lost per day to fraudsters. By 2022 that number is anticipated to climb to $44 billion annually.
2 min read
For Veterans Day, many Americans may choose to donate to charity organizations as an act of support. Americans are grateful for veterans’ service, but some scammers prey on their appreciation and generosity.
4 min read
Despite suffering from a meteoric stock price plunge that caused Facebook to lose a record-breaking $119 billion, the tech giant continues to dominate the internet by holding onto the top spot among online social media networks.
2 min read
Fraud on dating apps is nothing new. Up to 35% of relationships now start online, and the types of conversations typically had on dating sites are perfect for bots. Get-to-know-you questions can be simply answered by programming bots to respond a...
2 min read
The need for ad fraud protection is growing. No longer is adding a layer of ad fraud protection a want, it’s a need.
2 min read
Brand safety continues to dominate conversations whenever advertisers and marketers express their concerns with the current state of digital advertising. A survey of industry professionals conducted by GumGum revealed that 75% of brands reported at...