Our Blogs

July 14, 2021
Fraud comes in many forms. Every day, criminals strive to find new ways to defraud companies of their money—including their ad spend. When researching ad fraud, marketing fraud, affiliate fraud, and every other possible permutation of fraud, you may have come across the acronym “IVT.”
July 15, 2020
The term “programmatic advertising” refers to the process of using software -- instead of human interactions -- to..
June 24, 2020
Programmatic buying campaigns can facilitate growth and scale for campaign efforts, but, like an estimated 25 percent of all..
September 4, 2018
Programmatic ad fraud is a serious issue that concerns publishers, particularly since more than 70%¹ of publishers use..
August 16, 2017
Programmatic advertising makes digital advertising look like a piece of cake. And who doesn’t love cake? Back in the day, ad..