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Programmatic Buying

How to Keep Fraud Out Of Programmatic Advertising Campaigns

The term “programmatic advertising” refers to the process of using software -- instead of human interactions -- to automatically purchase advertising space based on predefined criteria such as the target user’s age, gender, occupation, and location. Other factors that define the target user’s...
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Programmatic Buying

Avoid Programmatic Advertising Fraud to Improve Campaign Success

Programmatic buying campaigns can facilitate growth and scale for campaign efforts, but, like an estimated 25 percent of all web traffic, it is subject to being less effective due to rampant ad fraud. By eliminating ad fraud, programmatic buying campaigns can fully achieve the scale that...
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Programmatic Buying

4 Programmatic Marketing Platforms to Calm Brand Safety Concerns

Programmatic ad fraud is a serious issue that concerns publishers, particularly since more than 70%¹ of publishers use programmatic tools for their media buying.
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Ad Fraud

Adios Ad Fraud: 4 Ways to Knock It Out of the Programmatic Funnel

Programmatic advertising makes digital advertising look like a piece of cake. And who doesn’t love cake? Back in the day, ad purchasing was a pain. Negotiating and dealing with a sales person wasn’t ideal. Programmatic buying takes the hassle out of ad buying.
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