Our Blogs

July 15, 2020
The term “programmatic advertising” refers to the process of using software -- instead of human interactions -- to automatically purchase advertising space based on predefined criteria such as the target user’s age, gender, occupation, and location. Other factors that define the target user’s experience -- such as the time of day when the ad is..
June 24, 2020
Programmatic buying campaigns can facilitate growth and scale for campaign efforts, but, like an estimated 25 percent of all..
September 4, 2018
Programmatic ad fraud is a serious issue that concerns publishers, particularly since more than 70%¹ of publishers use..
August 16, 2017
Programmatic advertising makes digital advertising look like a piece of cake. And who doesn’t love cake? Back in the day, ad..