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Programmatic Buying

8 min read

Protect Your Programmatic Ads from Ad Fraud Now!

Buying programmatic ads can be an excellent way to quickly grow your company’s list of contacts and create new sales opportunities. 

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5 min read

Where Does IVT Come From?

Online marketing is a critical part of business operations. Maintaining a strong online presence helps companies get their products and services in front of new customers—or keep their brand “top of mind” for existing customers.

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5 min read

How Does Programmatic Ad Fraud Work?

Online advertising has enormous potential to help businesses win new customers. With over 4.6 billion people actively using the internet in some way or form, it’s easy to see why online advertising would be an attractive option.

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5 min read

What’s the Best Way to Stop Programmatic Ad Fraud?

Advertising is a crucial activity for any business. Being able to attract new customers, entice existing customers into closing new deals, and even just keep your brand top of mind among your target audience is crucial for maintaining (and growing)...

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3 min read

What Is IVT? (+ How to Protect Your Ad Spend from It)

Fraud comes in many forms. Every day, criminals strive to find new ways to defraud companies of their money—including their ad spend. When researching ad fraud, marketing fraud, affiliate fraud, and every other possible permutation of fraud, you may...

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3 min read

4 Programmatic Marketing Platforms to Calm Brand Safety Concerns

Programmatic ad fraud is a serious issue that concerns publishers, particularly since more than 70%¹ of publishers use programmatic tools for their media buying.

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