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4 min read

AI Is Coming for Your Marketing Campaigns. What Can Go Wrong?

We’re not doctors, but we feel confident diagnosing most marketers with a chronic case of Shiny Squirrel Syndrome. The latest shiny squirrel they’re chasing: Artificial Intelligence (AI).

4 min read

Buyer Beware — Are You Getting the Ad Space You Paid For?

This may come as a shock, but you can’t sell what you don’t have and get away with it. Three former Outcome Health executives learned this the hard way and now face years in prison for selling advertising inventory they didn’t have. 

8 min read

Protect Your Programmatic Ads from Ad Fraud

Buying programmatic ads can be an excellent way to quickly grow your company’s list of contacts and create new sales opportunities. 

3 min read

4 Programmatic Marketing Platforms to Calm Brand Safety Concerns

Programmatic ad fraud is a serious issue that concerns publishers, particularly since more than 70%¹ of publishers use programmatic tools for their media buying.