4 min read
Anura PR Team: February 28, 2024
Programmatic advertising—how marketers and publishers buy and sell digital ad space—has been around for 30 years. What started as a banner display ad in 1994 has snowballed into a multi-billion dollar ad-buying industry, projected to reach $747...
4 min read
Anura PR Team: November 1, 2023
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker
3 min read
Richard Kahn: August 9, 2023
You might have heard, but invalid traffic (IVT) has been making the news in the form of Google TrueView. Recently, IVT has been making headlines thanks to a report that “Google may have misled advertisers for years about its TrueView service”.
5 min read
Anura PR Team: November 28, 2022
Programmatic mobile ad platforms are an incredibly pervasive tool for modern marketers. They allow companies to cost-effectively target specific groups of customers at scale. With programmatic ads, marketers can limit their audience to the most...
5 min read
Richard Kahn: November 2, 2022
Online ad campaigns are a valuable channel for nearly any organization that wants to promote its products, services, or cause to the general public. Retargeting ads, in particular, can be an effective way to capture the attention of consumers and...
5 min read
Richard Kahn: April 20, 2022
Online advertising has enormous potential to help businesses win new customers. With over 4.6 billion people actively using the internet in some way or form, it’s easy to see why online advertising would be an attractive option.
5 min read
Richard Kahn: April 6, 2022
Advertising is a crucial activity for any business. Being able to attract new customers, entice existing customers into closing new deals, and even just keep your brand top of mind among your target audience is crucial for maintaining (and growing)...