2 min read
Anura PR Team: November 8, 2023
In today’s market where billions are spent on online advertising, bots and ad fraud have become the lurking shadows casting a dark veil over genuine marketing...
2 min read
Anura PR Team: November 7, 2023
Digital marketing is a powerful tool that can drive significant ROI. Yet, with its growth, it has attracted some unscrupulous activities, notably click fraud. This blog post delves deep into understanding click fraud and provides practical solutions...
3 min read
Anura PR Team: November 6, 2023
Discover the top strategies to protect your online ad campaigns from fraud and maximize your ROI.
4 min read
Anura PR Team: November 5, 2023
Discover how social media ad fraud affects B2B companies and the importance of combating this menace.
1 min read
Anura PR Team: November 4, 2023
In today's fast-paced digital era, online advertising has become a linchpin for many businesses looking to expand their reach and grow their customer base. However, along with the rise of online advertising, there's a menacing shadow lurking behind:...
1 min read
Anura PR Team: November 3, 2023
You may have noticed that the global estimates listed above have a very wide range—the largest estimate is nearly double what the smallest estimate was. The question is “why do estimates of ad fraud vary so much?”
2 min read
Anura PR Team: November 2, 2023
Digital advertising is a cornerstone of the modern marketing landscape, enabling businesses to reach and engage with their target audience in ways never before possible. However, it is not without its challenges, one of the most significant being ad...
2 min read
Anura PR Team: November 1, 2023
The evolution of digital marketing has brought numerous opportunities for businesses to connect with their audiences. However, with great power comes great vulnerability. As the digital realm has expanded, so have the avenues for nefarious...
2 min read
Anura PR Team: October 6, 2023
Digital marketing has evolved tremendously over the past decade. It’s not just about having a site anymore—it's about ensuring your site is visible,...
2 min read
Anura PR Team: September 19, 2023
Pay-per-click (PPC) advertising has revolutionized the digital marketing landscape, offering a powerful tool to drive targeted traffic to websites and increase revenue. However, like any marketing strategy, PPC is not...