2 min read
Anura PR Team: November 15, 2023
Ad fraud costs the industry billions of dollars each year and undermines the trust of consumers. Publishers, in particular, have a critical role to play in preventing ad fraud on their ad tags. In this blog, we will explore what ad fraud is, its...
2 min read
Anura PR Team: November 15, 2023
In the world of digital marketing, ad fraud is a persistent threat that can undermine your campaigns and deplete your budget. It's a deceptive practice where fraudsters simulate non-human traffic or use misleading tactics to generate false ad clicks...
3 min read
Anura PR Team: November 14, 2023
Discover effective strategies to overcome common challenges in the field of digital marketing.
2 min read
Anura PR Team: November 14, 2023
In the ever-evolving landscape of digital marketing, ad fraud remains a persistent challenge, costing businesses billions annually. Understanding the various types of ad fraud is crucial for marketers aiming to safeguard their investments and...
2 min read
Anura PR Team: November 13, 2023
Affiliate marketing has grown into a multi-billion-dollar industry over the years, offering a lucrative source of income for countless businesses and individuals. However, alongside its growth, a sinister presence has emerged – affiliate marketing...
2 min read
Anura PR Team: November 13, 2023
In the dynamic world of digital marketing, online advertising stands as a cornerstone, driving businesses toward growth and expanded reach. However, lurking beneath this surface of...
2 min read
Anura PR Team: November 12, 2023
The mobile advertising landscape has become a thriving ecosystem for businesses to connect with their target audience. However, this growth has also attracted a less savory crowd – mobile ad fraudsters. These fraudsters are siphoning off advertising...
2 min read
Anura PR Team: November 11, 2023
Ad fraud takes many forms, and one of the most insidious practices is ad stacking. Ad stacking occurs when multiple ads are hidden behind a single visible ad, allowing fraudsters to generate inflated impressions and clicks, and ultimately, siphoning...
3 min read
Anura PR Team: November 10, 2023
Online advertising has become an essential component of marketing strategies for businesses of all sizes. With the potential to reach a vast and diverse audience, the internet offers a plethora of opportunities for promoting products and services.
2 min read
Anura PR Team: November 9, 2023
Facebook has become a powerhouse for businesses and advertisers looking to reach their target audience. With over 2.8 billion monthly active users, it's a platform that offers tremendous potential for businesses to promote their products and...