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In the wake of the coronavirus pandemic, there’s been an acceleration in online purchasing. As more folks have started searching for items to have delivered, it’s increased the value of using pay per click ads.
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As more businesses increase their focus on digital advertising, so do their chances of encountering ad fraud. In fact, ad fraud cost businesses an estimated $100 billion in 2022 alone.
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Pay-per-click advertising has been the go-to digital marketing method for decades now. PPC has grown into a massive segment of the advertising space. Pay per click search ad spending is expected to reach $191 billion by 2024. (Statista)
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As marketing budgets are increasingly directed online, ad fraud is a growing concern for companies both large and small. Those deep in the trenches of media buying often understand this all too well. However, these team members have enough work to...
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As advertising technology advances, so do the ways that ad campaigns are targeted for fraud. Today, more than 25% of the actions taken on digital ads are fraudulent, and that number is on the rise. With billions of advertising dollars being wasted...
