2 min read
Anura PR Team: August 25, 2023
In digital marketing, ad fraud is a big problem that worries marketers and makes them question if their campaigns are working. Ad fraud, executed by bots or human fraudsters, manipulates metrics, tricking advertisers into wasting their marketing...
2 min read
Anura PR Team: August 25, 2023
In the rapidly evolving digital landscape, ad fraud has emerged as a relentless obstacle for marketers and advertisers worldwide. With the growing complexity of online advertising, bots, and other malicious entities continually devise novel methods...
2 min read
Anura PR Team: August 25, 2023
In today's competitive market, businesses aim for a high conversion rate. The higher the conversion rate, the better. But how do you ensure that every penny of your ad spend contributes to a significant number of conversions? Equally crucial is to...
3 min read
Anura PR Team: August 25, 2023
In the digital age, social media has grown to be a dominant force shaping public opinion, consumer behavior, and brand perception. Central to this force is the 'social media influencer.'
3 min read
Anura PR Team: August 25, 2023
In terms of digital marketing, affiliate marketers and influencers play pivotal roles in shaping consumer behavior and brand image. Nonetheless, the threat of ad fraud, covering general invalid traffic (GIVT), sophisticated invalid traffic (SIVT),...
3 min read
Anura PR Team: August 25, 2023
The world of digital marketing has expanded rapidly, but with this growth has come a slew of problems. One of the pressing issues is the rise in bots spamming contact forms. Marketers are increasingly coming across fake leads, bot form fills, and...
1 min read
Anura PR Team: August 25, 2023
The digital age has revolutionized how businesses interact with audiences, especially on platforms like Facebook. However, as the saying goes, with great power comes great responsibility. One of the challenges Facebook advertisers face today is the...
2 min read
Anura PR Team: August 25, 2023
In digital marketing, one silent, invisible enemy is causing widespread destruction - ad fraud. This unseen threat, often underestimated, is jeopardizing marketers' ROI,...
1 min read
Anura PR Team: July 28, 2023
AI is under fire lately for collecting and publishing content from creative works without credit to the original author, now there is an AI tool available that purposely creates harm. As ChatGPT loves to unveil information to its visitors, FraudGPT...
2 min read
Anura PR Team: July 26, 2023
Twitter is undergoing a total rebrand. The bird named “Larry” has flown the nest and now Twitter has a new logo “X.” While we don’t hate the new logo, and it’s on brand with the rest of Elon Musk’s companies, changing the logo isn’t going to fix...