2 min read
Anura PR Team: January 12, 2024
Ad serving, digital marketing, and the programmatic landscape have seen a rapid evolution, and with that comes an increasing need to understand the tools and techniques available. A central player in this landscape is the "ad tag." But what exactly...
2 min read
Anura PR Team: January 9, 2024
In the realm of digital marketing, an ad tag holds paramount importance. But what is it, exactly? An ad tag is a piece of HTML or JavaScript code that is inserted into the source code of a web page. This code facilitates the...
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Anura PR Team: November 15, 2023
Ad fraud costs the industry billions of dollars each year and undermines the trust of consumers. Publishers, in particular, have a critical role to play in preventing ad fraud on their ad tags. In this blog, we will explore what ad fraud is, its...
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Anura PR Team: September 14, 2023
In terms of digital marketing, "ad tag" gets tossed around regularly. But what exactly is it? Simply put, an ad tag is a snippet of code that gets embedded into a website, allowing the display of digital advertisements from...
2 min read
Anura PR Team: September 14, 2023
Ad serving, digital marketing, and the programmatic landscape have seen a rapid evolution, and with that comes an increasing need to understand tools and techniques available. A central player in this landscape is the "ad tag." But what exactly is...
2 min read
Anura PR Team: September 14, 2023
The digital marketing landscape is vast, complex, and constantly evolving. Amidst the plethora of jargon and technology, the term "ad tag" often comes up. But what exactly is an ad tag, and why is its protection crucial for advertisers and...
2 min read
Anura PR Team: September 14, 2023
In the vast world of digital marketing, there is a myriad of tools, systems, and terms that professionals need to familiarize themselves with. Among the most significant is the 'ad tag'. As digital advertising has become more sophisticated, so have...