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Affiliate Marketing (2)

6 min read

Top Signs an Influencer Is Using Bot Traffic

Internet influencers are online “celebrities” who have massive followings and can help start trends online by endorsing a product. Alternatively, they can drive their audience away from products by insulting them on social media. For businesses,...

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6 min read

​​Why Do Fraudsters Use Bot Programs on Affiliate Campaigns?

It’s a story the Anura team has heard time and time again: A company launches a massive affiliate marketing campaign and, at first, everything’s working well. They generate a few leads from the campaign, it looks like the return on investment is...

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5 min read

How Ad Fraud Solutions Improve Affiliate Marketing

Ad fraud solutions are incredibly useful for preventing digital ad fraud and protecting the marketing ROI of your business from fraudsters who use bots and human fraud farms—of which CPO Magazine reported that fraud attacks went “up a staggering...

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4 min read

3 Affiliate Marketing Tools to Prevent Mobile Ad Fraud

In digital marketing, merchants looking to add new leads and contacts to their marketing campaigns may use a large variety of tools and resources. One of the most important channels for marketing in recent years has proven to be mobile ads within...

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6 min read

Tips for Crafting a Fraud-Resistant Affiliate Marketing Campaign

Affiliate marketing campaigns can be an incredibly powerful tool for attracting business. With the average daily time spent consuming online content soaring to six hours and 59 minutes (Source: Forbes), online marketing campaigns have more...

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5 min read

4 Benefits of Integrating an Ad Fraud Solution

Online affiliate marketing campaigns can be a major revenue generation opportunity for businesses of all sizes and industries. Being able to place ads on other websites or have influencers promote the company’s products and services can help...

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5 min read

4 Questions to Ask When Fighting Affiliate Digital Ad Fraud

Digital advertising fraud is on the rise. According toprojections by Juniper Research, the scope of digital advertising fraud will cost advertisers $100 billion by 2023.

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5 min read

3 Companies Who Stopped Affiliate Marketing Fraud and Saved Money

Affiliate marketing fraud is an enormous problem for any company wanting to advertise its products through a large network of affiliates with their own audiences. In this form of marketing fraud, affiliates abuse various strategies to...

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6 min read

4 Must Haves in an Affiliate Fraud Detection Provider

The affiliate marketing industry has become a mainstay of online marketing efforts. Every day, companies pay hundreds of thousands of affiliates to drive potential customers to their websites and products. However, as with any industry where there’s...

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7 min read

7 Types of Digital Ad Fraud (+How Much They Cost You)

Digital advertising has opened up many new revenue opportunities for businesses in the decades since the popularization of the internet. When used effectively, online advertising can put companies in front of a massive audience and help build the...

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