6 min read
Richard Kahn: May 19, 2021
For many companies, finding new and cost-effective ways to market their products and services is a must. Effective marketing helps keep the sales funnel full of prospects. However, traditional advertising channels (such as TV, print, and radio ads)...
5 min read
Richard Kahn: March 24, 2021
Online affiliate marketing campaigns can be a major revenue generation opportunity for businesses of all sizes and industries. Being able to place ads on other websites or have influencers promote the company’s products and services can help...
5 min read
Anura PR Team: March 17, 2021
Digital advertising fraud is on the rise. According to projections by Juniper Research, the scope of digital advertising fraud will cost advertisers $100 billion by 2023.
5 min read
Anura PR Team: March 10, 2021
Affiliate marketing fraud is an enormous problem for any company wanting to advertise its products through a large network of affiliates with their own audiences. In this form of marketing fraud, affiliates abuse various strategies to ...
6 min read
Anura PR Team: March 3, 2021
The affiliate marketing industry has become a mainstay of online marketing efforts. Every day, companies pay hundreds of thousands of affiliates to drive potential customers to their websites and products. However, as with any industry where there’s...
7 min read
Anura PR Team: February 24, 2021
Digital advertising has opened up many new revenue opportunities for businesses in the decades since the popularization of the internet. When used effectively, online advertising can put companies in front of a massive audience and help build the...
7 min read
Richard Kahn: January 27, 2021
Measuring marketing campaign performance is one of the most important aspects of the marketing professional’s job. However, metrics used to measure how successful we are don’t always tell the entire story. Sometimes we rely on metrics that make our...
8 min read
Richard Kahn: January 20, 2021
How much money do you spend on ads per month? Some companies dedicate as much as millions of dollars per month towards getting their ads in front of the right people. Unfortunately, a percentage of that is unknowingly wasted money.
3 min read
Anura PR Team: November 19, 2020
Global digital ad spend hit $333.25 billion in 2019, and it is only increasing. It does not matter how accurate your audience targeting is, or how well you focus your ads on the right demographics, affiliate marketing fraud will affect you. It is...
4 min read
Anura PR Team: September 17, 2020
In the digital age, it has never been easier to make money online. Unfortunately, since criminals tend to go where there’s money to be made, a number of them have figured out how to game the system, so to speak, and steal big dollars out of...
