9 min read
Richard Kahn: August 24, 2022
Affiliate marketing has proven to be an effective and reliable way for businesses of all sizes and industries to increase their reach online. By partnering with social media influencers, merchants can get their foot in the door with those...
6 min read
Richard Kahn: August 3, 2022
Modern marketing relies heavily on online influence. Many businesses partner with internet personalities and influencers across a variety of channels to increase their reach and influence potential customers.
10 min read
Richard Kahn: April 27, 2022
While affiliate marketing can be a powerful tool for driving traffic and leads to your company’s website, it can also be ripe for abuse by unscrupulous affiliates. Affiliate marketing fraud, or affiliate fraud, can come in many forms. In this...
5 min read
Richard Kahn: December 23, 2021
2021 was a busy year for ad fraud—and there’s every indication that 2022 will be just as busy (if not more so)! Every day, fraudsters concoct new schemes (or modify old ones) to try and steal ad revenue from companies just like yours.
6 min read
Richard Kahn: September 22, 2021
Internet influencers are online “celebrities” who have massive followings and can help start trends online by endorsing a product. Alternatively, they can drive their audience away from products by insulting them on social media. For businesses,...
6 min read
Richard Kahn: September 8, 2021
It’s a story the Anura team has heard time and time again: A company launches a massive affiliate marketing campaign and, at first, everything’s working well. They generate a few leads from the campaign, it looks like the return on investment is...
5 min read
Richard Kahn: September 1, 2021
Ad fraud solutions are incredibly useful for preventing digital ad fraud and protecting the marketing ROI of your business from fraudsters who use bots and human fraud farms—of which CPO Magazine reported that fraud attacks went “up a staggering...
6 min read
Richard Kahn: August 25, 2021
For any company running online advertising campaigns or partnering with affiliates to promote their products and services, bot fraud is a major concern. What is a bot, and what does it have to do with fraud?
4 min read
Richard Kahn: July 28, 2021
In digital marketing, merchants looking to add new leads and contacts to their marketing campaigns may use a large variety of tools and resources. One of the most important channels for marketing in recent years has proven to be mobile ads within...
6 min read
Richard Kahn: June 23, 2021
Affiliate marketing campaigns can be an incredibly powerful tool for attracting business. With the average daily time spent consuming online content soaring to six hours and 59 minutes (Source: Forbes), online marketing campaigns have more...
