3 min read
Richard Kahn: July 26, 2023
Affiliate marketing is on the rise, becoming an even more lucrative channel for brands, affiliate marketing platforms, and affiliate marketers themselves. Like any other marketing channel, it is also ever-changing. Along with more spend and more...
3 min read
Richard Kahn: April 19, 2023
Last February, the FCC proposed measures to “close the lead generation loophole,” lead generators and those who rely on them have expressed concern—and rightly so—over the impact any final rulings will have on their business.
4 min read
Richard Kahn: April 5, 2023
Publishers and other lead generation companies rely on affiliate marketing partners to grow their business, and with good reason. In its 2022 Affiliate Marketing Benchmark Report, Influencer Marketing Hub points out several reasons why these...
9 min read
Richard Kahn: August 24, 2022
Affiliate marketing has proven to be an effective and reliable way for businesses of all sizes and industries to increase their reach online. By partnering with social media influencers, merchants can get their foot in the door with those...
6 min read
Richard Kahn: August 3, 2022
Modern marketing relies heavily on online influence. Many businesses partner with internet personalities and influencers across a variety of channels to increase their reach and influence potential customers.
10 min read
Richard Kahn: April 27, 2022
While affiliate marketing can be a powerful tool for driving traffic and leads to your company’s website, it can also be ripe for abuse by unscrupulous affiliates. Affiliate marketing fraud, or affiliate fraud, can come in many forms. In this...
5 min read
Richard Kahn: December 23, 2021
2021 was a busy year for ad fraud—and there’s every indication that 2022 will be just as busy (if not more so)! Every day, fraudsters concoct new schemes (or modify old ones) to try and steal ad revenue from companies just like yours.
6 min read
Richard Kahn: September 22, 2021
Internet influencers are online “celebrities” who have massive followings and can help start trends online by endorsing a product. Alternatively, they can drive their audience away from products by insulting them on social media. For businesses,...
6 min read
Richard Kahn: September 8, 2021
It’s a story the Anura team has heard time and time again: A company launches a massive affiliate marketing campaign and, at first, everything’s working well. They generate a few leads from the campaign, it looks like the return on investment is...
5 min read
Richard Kahn: September 1, 2021
Ad fraud solutions are incredibly useful for preventing digital ad fraud and protecting the marketing ROI of your business from fraudsters who use bots and human fraud farms—of which CPO Magazine reported that fraud attacks went “up a staggering...
