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Bots

5 min read

How to Spot a Poll Bot and Stop Poll Bot Fraud

For any organization that wants to collect accurate data that reflects the real priorities and attitudes of their target audience, polls can be an indispensable tool. A well-conducted poll can give insight into public sentiment on nearly any given...

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7 min read

What Is Survey Bot Fraud and How Does It Affect Businesses?

Every day, businesses, political organizations, educational institutions, and news outlets put out surveys to collect various kinds of data. The uses for this survey data vary depending on the entity behind it, but every organization wants data that...

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5 min read

Where Does IVT Come From?

Online marketing is a critical part of business operations. Maintaining a strong online presence helps companies get their products and services in front of new customers—or keep their brand “top of mind” for existing customers.

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9 min read

Bot Detection 101: What Every Marketer Should Know

For any organization running any kind of online advertising campaign, invalid traffic (IVT) from bots is an enormous issue. To put a dent in the ad fraud caused by bots, bot detection is vital. After all, how can you put a stop to bots if you can’t...

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5 min read

Are Form Bots Compromising Your Survey Data?

Form bots—automated programs built to fill out forms—have long been a popular tool for committing ad fraud. Fraudsters often use form bots to conduct a specific type of ad fraud: lead generation fraud.

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4 min read

Is Google Chrome Inadvertently Protecting Fraudulent Activity?

Online data privacy is an enormous (and complicated) issue. User privacy tools help protect regular website visitors from having their data tracked, taken, and used against them. Some consumers and advocacy groups have pushed hard for increased...

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5 min read

Are Poll Bots Skewing Your Poll Data?

Every four years, American voters gather to choose the next President of the United States (POTUS). In between these larger elections, states and local municipalities hold votes to fill seats in Congress, elect municipal officials, and pass or deny...

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4 min read

Why You Need to Replace ReCAPTCHA as Your Bot Detection Tool

We live in an age where it’s crucial to have an online presence. It’s how prospects find you, how they learn about what you have to offer, and how they contact you. Failing to keep up with digital trends is synonymous with losing business to...

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5 min read

Elon Musk’s Twitter Deal: Could Fake Accounts Stop It?

Elon Musk, the business magnate and richest man in the world worth $265 billion USD, is looking to buy Twitter. The social media platform with roughly 463 million monthly active users (MAU) may no longer rank in the top 10 most popular social media...

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9 min read

How Bad Bots Hurt Your Online Marketing (+ How to Stop Them)

Bots, programs that are used to automate common tasks for human users, have been around almost as long as computers themselves. Good bots have all kinds of uses. For example, Google uses bots to crawl the web and index web pages so their users can...

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