Bots

4 min read

CAPTCHA If You Can—Ad Fraud Solutions Succeed Where CAPTCHA Fails

The Completely Automated Public Turing test to tell Computers and Humans Apart has been making news lately. You probably know it better as CAPTCHA: those grids of images where you’re asked to click on certain objects, or key in squiggly and...

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3 min read

Google’s TrueView Possibly Created Invalid Traffic for Advertisers

You might have heard, but invalid traffic (IVT) has been making the news in the form of Google TrueView. Recently, IVT has been making headlines thanks to a report that “Google may have misled advertisers for years about its TrueView service”.

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4 min read

AI Is Coming for Your Marketing Campaigns. What Can Possibly Go Wrong?

We’re not doctors, but we feel confident diagnosing most marketers with a chronic case of Shiny Squirrel Syndrome. The latest shiny squirrel they’re chasing: Artificial Intelligence (AI).

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3 min read

How to Stop Bots From Hurting Your Reputation and ROI

Even if you’re not a computer programmer or software engineer, you’ve probably heard of bots and know that the word is short for “robot,” even if you don’t quite understand exactly what they are or what they do. 

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4 min read

Development, Testing, and Beyond—Preventing In-App Fraud

As is true with most successful marketplaces, app stores attract fraudsters looking to benefit themselves on someone else’s dime. With millions of apps available on multiple store platforms, policing each app for fraud has become increasingly...

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3 min read

Gaming & Ad Fraud Part 2 - Online Game Companies Have to Win

Online gaming has always helped foster connections between people no matter where they are. This can also make them an easy target for online fraudsters. When the pandemic kicked into high gear, keeping people close when isolated created a rich...

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4 min read

Gaming & Ad Fraud Part 1 -  Preventing Online Game Fraud

We’ve talked about ad fraud in general and in very specific contexts on this blog. Though the situations and context can change, the results are the same: everyone loses when ad fraud is in play.

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4 min read

SIVT—Is Your Site Traffic Signaling Ad Fraud?

When you’re stuck in rush hour traffic, it’s easy to see the problem—too many cars going in the same direction at the same time or a lane shut down due to an accident or broken-down vehicle. Whatever the cause, most of this traffic involves vehicles...

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4 min read

Bad Bots are Winning: The High Stakes of Bots

If you’ve been keeping up with the Elon Musk Twitter saga, you might have recently read about his latest move in his self-proclaimed war on bots. He famously claimed he would beat the bots or die trying. He immediately followed with a promise to...

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4 min read

Why CAPTCHA is Ineffective at Spotting Real Fraud

CAPTCHA is Worse than a Doctor's Handwriting — It Tests Everyone's Patience and Isn't a Healthy Solution

CAPTCHA is your attempt to prove to a computer that you are, in fact, not a computer. Ah, the irony of the CAPTCHA.

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