4 min read
Richard Kahn: September 6, 2023
The Completely Automated Public Turing test to tell Computers and Humans Apart has been making news lately. You probably know it better as CAPTCHA: those grids of images where you’re asked to click on certain objects, or key in squiggly and...
3 min read
Richard Kahn: August 9, 2023
You might have heard, but invalid traffic (IVT) has been making the news in the form of Google TrueView. Recently, IVT has been making headlines thanks to a report that “Google may have misled advertisers for years about its TrueView service”.
4 min read
Richard Kahn: August 2, 2023
We’re not doctors, but we feel confident diagnosing most marketers with a chronic case of Shiny Squirrel Syndrome. The latest shiny squirrel they’re chasing: Artificial Intelligence (AI).
3 min read
Anura PR Team: July 12, 2023
Even if you’re not a computer programmer or software engineer, you’ve probably heard of bots and know that the word is short for “robot,” even if you don’t quite understand exactly what they are or what they do.
4 min read
Richard Kahn: April 26, 2023
As is true with most successful marketplaces, app stores attract fraudsters looking to benefit themselves on someone else’s dime. With millions of apps available on multiple store platforms, policing each app for fraud has become increasingly...
3 min read
Richard Kahn: March 22, 2023
Online gaming has always helped foster connections between people no matter where they are. This can also make them an easy target for online fraudsters. When the pandemic kicked into high gear, keeping people close when isolated created a rich...
4 min read
Richard Kahn: March 22, 2023
We’ve talked about ad fraud in general and in very specific contexts on this blog. Though the situations and context can change, the results are the same: everyone loses when ad fraud is in play.
4 min read
Richard Kahn: March 8, 2023
When you’re stuck in rush hour traffic, it’s easy to see the problem—too many cars going in the same direction at the same time or a lane shut down due to an accident or broken-down vehicle. Whatever the cause, most of this traffic involves vehicles...
4 min read
Richard Kahn: February 3, 2023
If you’ve been keeping up with the Elon Musk Twitter saga, you might have recently read about his latest move in his self-proclaimed war on bots. He famously claimed he would beat the bots or die trying. He immediately followed with a promise to...
4 min read
Richard Kahn: January 18, 2023
