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SEO

Web Scraping and How it Affects Your Digital Marketing Campaigns

on October 22, 2020 | By Anura PR Team
You have done it. You have had your writers put together a series of killer blogs and articles that perfectly reach your target audience. You have made sure they are informative and unique, interesting while still helping to sell your product, perfect SEO, with the keywords you labored over for...
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Hooded man standing in an abandoned warehouse with face hidden

Ad Fraud

The Bad Guys of Online Fraud

on October 15, 2020 | By Kyle Buzzard
I often still get questions like, "what is ad fraud? why does it matter?" Ad fraud is a complex system of attacks designed to siphon money from your marketing campaigns. It can take many forms, impact nearly any marketing channel and pop up (and sometimes disappear) at any moment. If you're...
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Bots

What is a bot? How do bots impact your digital ad campaigns?

on October 8, 2020 | By Anura PR Team
How much money do you spend on ads per month? Some companies dedicate as much as millions of dollars per month towards getting their ads in front of the right people. Unfortunately, a percentage of that is unknowingly wasted money. According to The Wall Street Journal, Adobe found that 28% of...
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Fraudulent malware warning on computer

Ad Fraud

Block Malicious Bots from Targeting Your Company

on October 1, 2020 | By Richard Kahn
Over the last few years, bots have entered the mainstream. In case you’re still new to the world of bots, here’s a brief primer: Very simply, bots—short for “robots”—are automated software programs designed to carry out specific tasks. At a high level, bots tackle repetitive tasks that folks would...
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robot hand and human hand holding an orb

Bots

How To Stop Bot Traffic

on September 22, 2020 | By Anura PR Team
Businesses rely on website traffic to generate leads, encourage conversions, and maintain a strong brand. If your website is at risk of attacks from malicious bots, your entire business is at risk. While stopping bot traffic may seem like a daunting task, the solution can be surprisingly simple....
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Anura_BLOG_How_the_Use_of_Captcha_Can_Hurt_User_Experience

Ad Fraud

How the Use of CAPTCHA Can Hurt User Experience

on September 10, 2020 | By Richard Kahn
CAPTCHAs help protect websites from bots—and only bots—making it harder for fraudsters to use this common method to attack your site.
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The_Cost_of_Ad_Fraud_to_Your_Marketing_Campaign_Performance

Ad Fraud

The Cost of Ad Fraud to Your Marketing Campaign Performance

on August 20, 2020 | By Richard Kahn
In 2019, advertisers lost a whopping $42 billion to ad fraud, and the problem is only getting worse. According to Juniper Research, that number will more than double to $100 billion by 2023. More granularly, research suggests that as many as 25 percent of all ad clicks are fraudulent, which is a...
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Anura-BLOG-Latest Trends in Ad Fraud and How To Avoid Being Affected

Ad Fraud

The Latest Trends in Ad Fraud and How to Avoid Being Affected

on August 13, 2020 | By Richard Kahn
Ad fraud is a major problem for advertisers across all industries, and according to Juniper Research, it’s a problem that’s about to get much worse. The firm predicts that while advertisers stood to lose $42 billion in 2019, they’re going to lose upwards of $100 billion by 2023.
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Anura-BLOG-how-fraudsters-are-using-test-credit-card-numbers-and-what-to-do-about-it

Digital Advertising

Ways Fraudsters Use Test Credit Card Numbers and What to Do About It

on March 31, 2020 | By Richard Kahn
E-commerce fraud is quite common. According to Shift Processing, a credit card processing vendor, credit card fraud was up 18.4 percent in 2018, and that number has continued to climb. There are different types of e-commerce fraud, and in order for scammers to capitalize on their efforts, most of...
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How An Internet Bot Can Make Robocalls and Ruin Campaigns

Bots

How An Internet Bot Can Make Robocalls and Ruin Campaigns

on July 26, 2019 | By Richard Kahn
Predatory internet bots come in a variety of formats, and the ones that conduct ad fraud are responsible for costing the industry $42 billion is lost revenue this year alone. Whether using spam bots, spy bots, or zombie computers, these enticing financial incentives have motivated fraudsters to...
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