4 min read
Anura PR Team: May 28, 2025
TL;DR:
Understanding Bots and Their Impact on Businesses
This blog provides an in-depth look at the dual nature of bots—both beneficial and harmful—and how they affect digital environments:
4 min read
Richard Kahn: April 23, 2025
TL;DR: Bots are not inherently illegal; their legality depends on the purpose for which they are used. Misuse of bots in digital marketing, especially for fraudulent activities like ad fraud, is illegal and can severely impact campaign outcomes.
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3 min read
Richard Kahn: September 25, 2024
TL;DR:Google Analytics is crucial for tracking user behavior and traffic, but its effectiveness can be compromised by bot traffic. Using advanced solutions like Anura can provide better protection against complex bot activities.
3 min read
Richard Kahn: September 11, 2024
TL;DR:Understanding and Combating Bot Farms.
3 min read
Richard Kahn: July 31, 2024
TL;DR: Engagement is crucial for performance marketers, but Instagram bots inflate metrics, waste ad spend, and damage brand reputation. Learn how to identify and stop these bots to protect your campaigns.
Main Points:
2 min read
Anura PR Team: May 22, 2024
You’ve placed a paid ad through Meta and are now anxiously awaiting the flood of engagement that is sure to come. Slowly, clicks or visits start to roll in, making you confident your ads are working. After all, the data doesn’t lie. Your CPC is low,...
3 min read
Anura PR Team: July 12, 2023
Even if you’re not a computer programmer or software engineer, you’ve probably heard of bots and know that the word is short for “robot,” even if you don’t quite understand exactly what they are or what they do.
4 min read
Richard Kahn: February 3, 2023
If you’ve been keeping up with the Elon Musk Twitter saga, you might have recently read about his latest move in his self-proclaimed war on bots. He famously claimed he would beat the bots or die trying. He immediately followed with a promise to...
4 min read
Richard Kahn: November 29, 2022
When there are only 2.4 million winners—a.k.a., Taylor Swift’s Eras Tour ticket buyers—who actually got tickets after a grueling buying process, there's still nearly 10 million more fans not getting to see a show. The ticket buying process was a bit...