6 min read
Richard Kahn: October 8, 2025
TL;DR:Fake Facebook accounts might inflate your numbers, but they ultimately hurt your brand by draining ad budgets, corrupting analytics, and damaging trust. While platforms like Meta work to remove them, businesses must proactively defend...
7 min read
Anura PR Team: August 11, 2025
TL;DR: Social media bot followers can skew metrics and damage brand credibility. Here's how to spot and address the issue:
4 min read
Richard Kahn: June 11, 2025
TL;DR: Combat Fake Leads in Facebook Ads
7 min read
Richard Kahn: December 4, 2024
TL;DR: How to Combat TikTok Bots Impacting Your Company
Main Points:
2 min read
Anura PR Team: May 22, 2024
You’ve placed a paid ad through Meta and are now anxiously awaiting the flood of engagement that is sure to come. Slowly, clicks or visits start to roll in, making you confident your ads are working. After all, the data doesn’t lie. Your CPC is low,...
4 min read
Anura PR Team: November 22, 2023
With more than three billion (with a “b”) monthly active users worldwide, Facebook remains the most popular social media platform. With more than 10 million advertisers, it is one of the most popular social media advertising platforms. Recently,...
4 min read
Anura PR Team: November 8, 2023
Advertisers keep spending more and more on digital ads to reach their target audience. And more and more of their digital ad budgets are directed toward mobile ads.It makes sense. In the U.S. alone, there are nearly 310 million smartphone users who,...
3 min read
Anura PR Team: October 25, 2023
Overall digital ad spending is projected to grow in 2024. However, as more ad dollars go toward connected TV (CTV) and retail media search, social media advertising is expected to grow at a slower rate.
4 min read
Richard Kahn: October 11, 2023
Even with the growing number of users on other platforms, Facebook maintains the top spot with nearly three billion monthly active users, as reported earlier this year. By Facebook’s own estimates, as many as 150 million of those users are fake.
4 min read
Richard Kahn: November 22, 2022
Bots and social media seem to go hand-in-hand, and no one made this more public than Elon Musk when he declared war on bots as part of his plans for Twitter, then cited the excess of spam accounts as his primary reason for trying to get out of the...