Ad Fraud Insights | Anura Blog

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The Bad Guys of Online Fraud

on October 15, 2020 | By Kyle Buzzard

I often still get questions like, "what is ad fraud? why does it matter?" Ad fraud is a complex system of attacks designed to siphon money from your marketing campaigns. It can take many forms, impact nearly any marketing channel and pop up (and sometimes disappear) at any moment. If you're...

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The Cost of Ad Fraud to Your Marketing Campaign Performance

on August 20, 2020 | By Richard Kahn

In 2019, advertisers lost a whopping $42 billion to ad fraud, and the problem is only getting worse. According to Juniper Research, that number will more than double to $100 billion by 2023. More granularly, research suggests that as many as 25 percent of all ad clicks are fraudulent, which is a...

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Anura-BLOG-Latest Trends in Ad Fraud and How To Avoid Being Affected

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The Latest Trends in Ad Fraud and How to Avoid Being Affected

on August 13, 2020 | By Richard Kahn

Ad fraud is a major problem for advertisers across all industries, and according to Juniper Research, it’s a problem that’s about to get much worse. The firm predicts that while advertisers stood to lose $42 billion in 2019, they’re going to lose upwards of $100 billion by 2023.

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Marketers: Protect From Fake Influencers, Bots, and Instagram Ad Fraud

on October 9, 2018 | By Richard Kahn

Thanks to influencer fraud, brands could be wasting up to $500 million dollars per year on fraudulent influencers.¹ As influencer marketing becomes more and more popular, marketers need to be vigilant.

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The Power of Social Media Influencers: Spotting Bots, Fakes and Frauds

on September 13, 2018 | By Richard Kahn

Influencer fraud is a growing problem for a market that’s worth $1 billion. Years ago, influencers had to grow organically, but after new technology emerged and brands started paying big bucks for ad campaigns, the incentive for fake popularity was born.

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How Instagram Influencers Are Adding to the Ad Fraud Problem

on November 15, 2017 | By Anura PR Team

It’s 4:15 p.m. and you’re hitting the proverbial wall. You take a break and start scrolling through your Instagram feed. You notice your friend from college has 2.7 million likes on one of her posts.

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How Can You Grow Your Company with an Ad Fraud Solution

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