Our Blogs

    How Social Bots Can Hurt Your Company
    April 13, 2022
    By Richard Kahn
    Social media has become an incredible tool for sharing information. Social platforms like Twitter, Facebook, Instagram, and even TikTok have soared in popularity over the last decade. According to data from the Pew Research Center, social media usage has increased among U.S. adults from 43% in January 2010 to 72% as of February 2021.
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    How Do I Get TikTok Bots to Stop Following My Company?
    March 2, 2022
    By Richard Kahn
    Social media has become a key part of modern marketing strategies—particularly for business-to-consumer (B2C) companies that..
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    Instagram & Influencer Fraud
    December 28, 2021
    By Anura PR Team
    It's no secret that Instagram is full of bots, fraud and fake accounts. It's the perfect platform for them to thrive on.
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    The Bad Guys of Online Fraud
    October 15, 2020
    By Anura PR Team
    I often still get questions like, "What is ad fraud? Why does it matter?" Ad fraud is a complex system of attacks designed..
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    The Cost of Ad Fraud to Your Marketing Campaign Performance
    August 20, 2020
    By Richard Kahn
    In 2019, advertisers lost a whopping $42 billion to ad fraud, and the problem is only getting worse. According to Juniper..
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    The Latest Trends in Ad Fraud and How to Avoid Being Affected
    August 13, 2020
    By Richard Kahn
    Ad fraud is a major problem for advertisers across all industries, and according to Juniper Research, it’s a problem that’s..
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    Instagram Hacked? Here's What You Need to Know
    January 8, 2020
    By Anura PR Team
    Your Instagram got hacked. Now what?
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    Marketers: Protect From Fake Influencers, Bots, and Instagram Ad Fraud
    October 9, 2018
    By Richard Kahn
    Thanks to influencer fraud, brands could be wasting up to $500 million dollars per year on fraudulent influencers.¹ As..
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    The Power of Social Media Influencers: Spotting Bots, Fakes and Frauds
    September 13, 2018
    By Richard Kahn
    Influencer fraud is a growing problem for a market that’s worth $1 billion. Years ago, influencers had to grow organically,..
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    How Instagram Influencers Are Adding to the Ad Fraud Problem
    November 15, 2017
    By Anura PR Team
    It’s 4:15 p.m. and you’re hitting the proverbial wall. You take a break and start scrolling through your Instagram feed. You..
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