Our Blogs

April 13, 2022
Social media has become an incredible tool for sharing information. Social platforms like Twitter, Facebook, Instagram, and even TikTok have soared in popularity over the last decade. According to data from the Pew Research Center, social media usage has increased among U.S. adults from 43% in January 2010 to 72% as of February 2021.
March 2, 2022
Social media has become a key part of modern marketing strategies—particularly for business-to-consumer (B2C) companies that..
December 28, 2021
It's no secret that Instagram is full of bots, fraud and fake accounts. It's the perfect platform for them to thrive on.
October 15, 2020
I often still get questions like, "What is ad fraud? Why does it matter?" Ad fraud is a complex system of attacks designed..
August 20, 2020
In 2019, advertisers lost a whopping $42 billion to ad fraud, and the problem is only getting worse. According to Juniper..
August 13, 2020
Ad fraud is a major problem for advertisers across all industries, and according to Juniper Research, it’s a problem that’s..
January 8, 2020
Your Instagram got hacked. Now what?
October 9, 2018
Thanks to influencer fraud, brands could be wasting up to $500 million dollars per year on fraudulent influencers.¹ As..
September 13, 2018
Influencer fraud is a growing problem for a market that’s worth $1 billion. Years ago, influencers had to grow organically,..
November 15, 2017
It’s 4:15 p.m. and you’re hitting the proverbial wall. You take a break and start scrolling through your Instagram feed. You..