Our Blogs

    The Bad Guys of Online Fraud
    October 15, 2020
    By Kyle Buzzard
    I often still get questions like, "what is ad fraud? why does it matter?" Ad fraud is a complex system of attacks designed to siphon money from your marketing campaigns. It can take many forms, impact nearly any marketing channel and pop up (and sometimes disappear) at any moment. If you're advertising online, you're being impacted by ad fraud...
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    The Cost of Ad Fraud to Your Marketing Campaign Performance
    August 20, 2020
    By Richard Kahn
    In 2019, advertisers lost a whopping $42 billion to ad fraud, and the problem is only getting worse. According to Juniper..
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    The Latest Trends in Ad Fraud and How to Avoid Being Affected
    August 13, 2020
    By Richard Kahn
    Ad fraud is a major problem for advertisers across all industries, and according to Juniper Research, it’s a problem that’s..
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    Marketers: Protect From Fake Influencers, Bots, and Instagram Ad Fraud
    October 9, 2018
    By Richard Kahn
    Thanks to influencer fraud, brands could be wasting up to $500 million dollars per year on fraudulent influencers.¹ As..
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    The Power of Social Media Influencers: Spotting Bots, Fakes and Frauds
    September 13, 2018
    By Richard Kahn
    Influencer fraud is a growing problem for a market that’s worth $1 billion. Years ago, influencers had to grow organically,..
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    How Instagram Influencers Are Adding to the Ad Fraud Problem
    November 15, 2017
    By Anura PR Team
    It’s 4:15 p.m. and you’re hitting the proverbial wall. You take a break and start scrolling through your Instagram feed. You..
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