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Bots (4)

3 min read

What Is IVT? (+ How to Protect Your Ad Spend from It)

Fraud comes in many forms. Every day, criminals strive to find new ways to defraud companies of their money—including their ad spend. When researching ad fraud, marketing fraud, affiliate fraud, and every other possible permutation of fraud, you may...

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5 min read

Do Click Fraud ‘Bots’ Violate FTC Regulations on Deceptive Practices?

Click fraud and other forms of advertising fraud have been a problem for marketers for as long as online advertising has existed as a practice. So-called “click bots” have plagued marketing efforts by driving up the cost of clicks and impressions...

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6 min read

CAPTCHA and reCAPTCHA: How Fraudsters Bypass It

If you have spent any time on the internet in recent years, you’ve had to check a little box to tell the world, “I’m not a robot.” This little box was invariably accompanied by a small visual or audio test, called CAPTCHA.

You have to pass the...

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8 min read

What Is a Bot? How Do Bots Impact Your Digital Ad Campaigns?

How much money do you spend on ads per month? Some companies dedicate as much as millions of dollars per month towards getting their ads in front of the right people. Unfortunately, a percentage of that is unknowingly wasted money. 

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4 min read

Block Malicious Bots from Targeting Your Company

Over the last few years, bots have entered the mainstream. In case you’re still new to the world of bots, here’s a brief primer: Very simply, bots—short for “robots”—are automated software programs designed to carry out specific tasks. At a high...

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3 min read

How To Stop Bot Traffic

Businesses rely on website traffic to generate leads, encourage conversions, and maintain a strong brand. If your website is at risk of attacks from malicious bots, your entire business is at risk.

While stopping bot traffic may seem like a daunting...

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4 min read

The Cost of Ad Fraud to Your Marketing Campaign Performance

In 2019, advertisers lost a whopping $42 billion to ad fraud, and the problem is only getting worse. According to Juniper Research, that number will more than double to $100 billion by 2023. More granularly, research suggests that as many as 25...

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4 min read

The Latest Trends in Ad Fraud and How to Avoid Being Affected

Ad fraud is a major problem for advertisers across all industries, and according to Juniper Research, it’s a problem that’s about to get much worse. The firm predicts that while advertisers stood to lose $42 billion in 2019, they’re going to lose...

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4 min read

Web Scraping and How it Affects Your Digital Marketing Campaigns

You did it!

Your writers have crafted a series of killer blogs and articles that really resonate with your target audience. You made sure they are informative and unique, and they keep the reader's interest while still helping to sell your product....

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4 min read

What Is a Bot, Anyway?

As the term "bots" becomes more common and widely used, you may find yourself asking, "just what is a bot?" Short for “robot,” the definition of a bot is an automated software program built to carry out specific tasks. They do jobs that most people...

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