5 min read
Richard Kahn: May 4, 2022
When you’re busy trying to make your online marketing campaigns a success, having to fight fraudsters is a major hassle. The problem with ad fraud (other than the fact that it steals your money) is that fraudsters are always coming up with new ways...
5 min read
Richard Kahn: April 13, 2022
Social media has become an incredible tool for sharing information. Social platforms like Twitter, Facebook, Instagram, and even TikTok have soared in popularity over the last decade. According to data from the Pew Research Center, social media...
7 min read
Richard Kahn: March 23, 2022
Bot-based fraud is a constant risk for anyone running an online ad campaign. Form bots are an especially dangerous threat—one that can quickly drain your marketing budget and leave you with no results for all the money you’ve spent.
6 min read
Richard Kahn: March 9, 2022
Many marketers, whether they’re working as part of an advertising department within a single business or a third-party ad agency that works with numerous clients, struggle to get more leads. Even when their ad campaigns are successful, there’s...
6 min read
Richard Kahn: February 23, 2022
Ad fraud is a major concern for any company engaging in online marketing. Every day, fraudsters target online marketing campaigns of all types and try to illicitly squeeze as much money as they can from them before they’re caught and have to...
7 min read
Richard Kahn: February 3, 2022
Here’s a scenario that we see all too often: A company launches a brand-new ad campaign to promote their products and services. To spread their reach as far as possible, the company partners with a lot of different ad platforms, social media...
5 min read
Richard Kahn: December 23, 2021
2021 was a busy year for ad fraud—and there’s every indication that 2022 will be just as busy (if not more so)! Every day, fraudsters concoct new schemes (or modify old ones) to try and steal ad revenue from companies just like yours.
6 min read
Richard Kahn: September 29, 2021
Botnets have long been a problem for companies of all sizes to deal with—and for a variety of reasons. Odds are you’ve read a headline or two about how some massive botnet carried out a big cyberattack against some company or industry and stole a...
6 min read
Richard Kahn: September 8, 2021
It’s a story the Anura team has heard time and time again: A company launches a massive affiliate marketing campaign and, at first, everything’s working well. They generate a few leads from the campaign, it looks like the return on investment is...
6 min read
Richard Kahn: August 25, 2021
For any company running online advertising campaigns or partnering with affiliates to promote their products and services, bot fraud is a major concern. What is a bot, and what does it have to do with fraud?
