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Bots (4)

3 min read

5 Tips on How To Stop Bot Traffic

Businesses rely on website traffic to generate leads, encourage conversions, and maintain a strong brand. If your website is at risk of attacks from malicious bots, your entire business is at risk.

While stopping bot traffic may seem like a daunting...

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4 min read

The Cost of Ad Fraud to Your Marketing Campaign Performance

In 2019, advertisers lost a whopping $42 billion to ad fraud, and the problem is only getting worse. According to Juniper Research, that number will more than double to $100 billion by 2023. More granularly, research suggests that as many as 25...

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4 min read

The Latest Trends in Ad Fraud and How to Avoid Being Affected

Ad fraud is a major problem for advertisers across all industries, and according to Juniper Research, it’s a problem that’s about to get much worse. The firm predicts that while advertisers stood to lose $42 billion in 2019, they’re going to lose...

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4 min read

Web Scraping and How it Affects Your Digital Marketing Campaigns

You did it!

Your writers have crafted a series of killer blogs and articles that really resonate with your target audience. You made sure they are informative and unique, and they keep the reader's interest while still helping to sell your product....

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2 min read

How Good Bots Can Benefit Your Brand (and Fight Fraud)

What comes to mind when you think of a bot?

Do you picture a malicious scraper bot stealing content off a web page? Or perhaps a spybot, collecting your personal data without your permission? Maybe it's neither, and you think of two good friends...

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2 min read

How Internet Bots Can Make Robocalls and Ruin Your Campaigns

Predatory internet bots come in a variety of formats, and the ones that conduct ad fraud are responsible for costing the industry $42 billion in lost revenue this year alone.

Whether using spam bots, spy bots, or zombie computers, these enticing...

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4 min read

Good vs. Bad Bots on the Internet

Computers are an increasingly vital part of everyday life because they accelerate and facilitate the processing of information -- making lives and labor easier. Technological advancements, however, have also led to the creation of Internet bots.

...

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2 min read

How Chatbots Can Help in the Fight Against Fraud

Chatbots are a handy tool that can help you streamline processes and improve customer service. But what if chatbots could do more than be 24/7 customer service reps? What if they could help mitigate fraud?

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