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Social Media (2)

4 min read

How to Fight Ad Fraud on Your Social Media Channels

Ad fraud continues to be an enormous problem for online advertising efforts regardless of the specific advertising channel used. Fraudsters will use any means they can on any advertising channel they can affect to take money from your marketing...

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6 min read

Why Is Twitter's Ad Fraud So High?

With the recent news involving Elon Musk’s offer to buy Twitter being put on hold because of worries about fake accounts on the platform, now may be a good time to talk about the problem of ad fraud on social media, fake social media accounts, and...

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5 min read

Elon Musk’s Twitter Deal: Could Fake Accounts Stop It?

Elon Musk, the business magnate and richest man in the world worth $265 billion USD, is looking to buy Twitter. The social media platform with roughly 463 million monthly active users (MAU) may no longer rank in the top 10 most popular social media...

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5 min read

How Social Bots Can Hurt Your Company

Social media has become an incredible tool for sharing information. Social platforms like Twitter, Facebook, Instagram, and even TikTok have soared in popularity over the last decade. According to data from the Pew Research Center, social media...

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3 min read

The Dangers of Instagram & Influencer Fraud

It's no secret that Instagram is full of bots, fraud and fake accounts. It's the perfect platform for them to thrive on.

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4 min read

The Cost of Ad Fraud to Your Marketing Campaign Performance

In 2019, advertisers lost a whopping $42 billion to ad fraud, and the problem is only getting worse. According to Juniper Research, that number will more than double to $100 billion by 2023. More granularly, research suggests that as many as 25...

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4 min read

The Latest Trends in Ad Fraud and How to Avoid Being Affected

Ad fraud is a major problem for advertisers across all industries, and according to Juniper Research, it’s a problem that’s about to get much worse. The firm predicts that while advertisers stood to lose $42 billion in 2019, they’re going to lose...

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2 min read

Protect From Fake Influencers, Bots, and Instagram Ad Fraud

Thanks to influencer fraud, brands could be wasting up to $500 million dollars per year on fraudulent influencers.¹ As influencer marketing becomes more and more popular, marketers need to be vigilant.

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