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Social Media

4 min read

With Bots Taking Over LinkedIn, Can You Trust the Most Trusted Social Network?

Bots and social media seem to go hand-in-hand, and no one made this more public than Elon Musk when he declared war on bots as part of his plans for Twitter, then cited the excess of spam accounts as his primary reason for trying to get out of the...

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5 min read

How Can Social Media Bots Influence Public Opinion?

The “court of public opinion” isn’t just a popular colloquialism for how people perceive a given topic—it’s an existential threat to celebrities, businesses, and any individual who finds themselves thrust into the limelight for any reason. Part of...

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4 min read

How to Fight Ad Fraud on Your Social Media Channels

Ad fraud continues to be an enormous problem for online advertising efforts regardless of the specific advertising channel used. Fraudsters will use any means they can on any advertising channel they can affect to take money from your marketing...

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5 min read

Are Poll Bots Skewing Your Poll Data?

Every four years, American voters gather to choose the next President of the United States (POTUS). In between these larger elections, states and local municipalities hold votes to fill seats in Congress, elect municipal officials, and pass or deny...

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6 min read

Why Is Ad Fraud on Twitter So High?

With the recent news involving Elon Musk’s offer to buy Twitter being put on hold because of worries about fake accounts on the platform, now may be a good time to talk about the problem of ad fraud on social media, fake social media accounts, and...

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5 min read

Elon Musk’s Twitter Deal: Could Fake Accounts Stop It?

Elon Musk, the business magnate and richest man in the world worth $265 billion USD, is looking to buy Twitter. The social media platform with roughly 463 million monthly active users (MAU) may no longer rank in the top 10 most popular social media...

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5 min read

How Social Bots Can Hurt Your Company

Social media has become an incredible tool for sharing information. Social platforms like Twitter, Facebook, Instagram, and even TikTok have soared in popularity over the last decade. According to data from the Pew Research Center, social media...

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6 min read

How Do I Get TikTok Bots to Stop Following My Company?

Social media has become a key part of modern marketing strategies—particularly for business-to-consumer (B2C) companies that need to generate mass-market appeal to remain top of mind. For years, social media platforms like Facebook and Twitter had...

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3 min read

Instagram & Influencer Fraud

It's no secret that Instagram is full of bots, fraud and fake accounts. It's the perfect platform for them to thrive on.

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4 min read

The Cost of Ad Fraud to Your Marketing Campaign Performance

In 2019, advertisers lost a whopping $42 billion to ad fraud, and the problem is only getting worse. According to Juniper Research, that number will more than double to $100 billion by 2023. More granularly, research suggests that as many as 25...

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