7 min read
Anura PR Team: March 19, 2025
TL;DR: Social media bot followers can skew metrics and damage brand credibility. Here's how to spot and address the issue:
7 min read
Richard Kahn: December 4, 2024
TL;DR: How to Combat TikTok Bots Impacting Your Company
Main Points:
2 min read
Anura PR Team: May 22, 2024
You’ve placed a paid ad through Meta and are now anxiously awaiting the flood of engagement that is sure to come. Slowly, clicks or visits start to roll in, making you confident your ads are working. After all, the data doesn’t lie. Your CPC is low,...
5 min read
Richard Kahn: February 7, 2024
Faux fur never really goes out of style, but it is certainly on trend this year. Something else that never goes out of style: faux Facebook accounts.
4 min read
Anura PR Team: November 22, 2023
With more than three billion (with a “b”) monthly active users worldwide, Facebook remains the most popular social media platform. With more than 10 million advertisers, it is one of the most popular social media advertising platforms. Recently,...
4 min read
Anura PR Team: November 8, 2023
Advertisers keep spending more and more on digital ads to reach their target audience. And more and more of their digital ad budgets are directed toward mobile ads.It makes sense. In the U.S. alone, there are nearly 310 million smartphone users who,...
3 min read
Anura PR Team: October 25, 2023
Overall digital ad spending is projected to grow in 2024. However, as more ad dollars go toward connected TV (CTV) and retail media search, social media advertising is expected to grow at a slower rate.
4 min read
Richard Kahn: October 11, 2023
Even with the growing number of users on other platforms, Facebook maintains the top spot with nearly three billion monthly active users, as reported earlier this year. By Facebook’s own estimates, as many as 150 million of those users are fake.
4 min read
Richard Kahn: November 22, 2022
Bots and social media seem to go hand-in-hand, and no one made this more public than Elon Musk when he declared war on bots as part of his plans for Twitter, then cited the excess of spam accounts as his primary reason for trying to get out of the...
5 min read
Richard Kahn: October 5, 2022
The “court of public opinion” isn’t just a popular colloquialism for how people perceive a given topic—it’s an existential threat to celebrities, businesses, and any individual who finds themselves thrust into the limelight for any reason. Part of...