4 min read
Anura PR Team: November 8, 2023
Advertisers keep spending more and more on digital ads to reach their target audience. And more and more of their digital ad budgets are directed toward mobile ads.It makes sense. In the U.S. alone, there are nearly 310 million smartphone users who,...
4 min read
Richard Kahn: April 26, 2023
As is true with most successful marketplaces, app stores attract fraudsters looking to benefit themselves on someone else’s dime. With millions of apps available on multiple store platforms, policing each app for fraud has become increasingly...
5 min read
Richard Kahn: December 14, 2022
Mobile advertising is a key marketing channel for businesses of all types. With roughly 85% of U.S. adults reporting that they own a smartphone (Source: Pew Research Center), the potential impact of advertising through mobile apps should not be...
5 min read
Richard Kahn: August 11, 2021
In early 2020, tech industry giant Google announced that it was removing 600 apps from the Google Play Store and banning the app makers from Google AdMob and Google Ad Manager for “violating [Google’s] disruptive ads policy and disallowed...
4 min read
Richard Kahn: July 28, 2021
In digital marketing, merchants looking to add new leads and contacts to their marketing campaigns may use a large variety of tools and resources. One of the most important channels for marketing in recent years has proven to be mobile ads within...
3 min read
Anura PR Team: March 25, 2019
Ad fraud protection for your refrigerator? It might not be as crazy as it sounds. But hackers don’t want access to your fridge; they want access to your home network. And the easiest way to get in is through an unsecured home device.
...
3 min read
Richard Kahn: February 6, 2019
Valentine's Day is quickly approaching, and if you’re scrambling to get a date you may find yourself scrolling through Match.com or swiping right on Tinder. Millions of people are doing the same thing, but are all these prospects real people?
...
2 min read
Anura PR Team: February 1, 2019
Ad fraud is happening right in the palm of your hand, with 50-60% of ad fraud losses occurring in the mobile sphere.
3 min read
Anura PR Team: November 21, 2018
Buckle up: the holiday shopping season is about to shift into high gear. Black Friday is almost here, the day when retailers who are operating at a loss (in the red) rebound (go into the black) thanks to holiday shoppers who scoop up discounted...
3 min read
Richard Kahn: November 19, 2018
Holiday travel is officially in full swing. AAA projects 54.3 million Americans will hit the road this week for Thanksgiving. For most individuals, they’ll be getting from point A to point B via planes, trains, and automobiles. These modes of...