TCPA

4 min read

Better Leads? Less Compliance Issues? Start with Ad Fraud Detection.

If you use calls, texts, or messaging in your lead generation efforts—and who doesn’t—you’re likely attending Contact.io this week in Denver. It’s a great opportunity to connect and network with lead generators, performance marketers, contact center...

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4 min read

Lead Generation Teeters on the Edge, Is Help Within REACH?

The lead generation industry is under siege. Consumers are tired of robocalls. Lead generators and publishers are concerned about fraudulent leads that can lead to TCPA lawsuits. 

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4 min read

Partnerships That Protect Consumers and Lead Generators

Lead generation sounds easy enough. A brand creates a marketing campaign that drives visitors to a landing page, visitors fill out a form to express their interest in the brand’s products or services, a representative calls the lead, and after they...

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3 min read

Revealing the Cost of Ad Fraud: What Are You Actually Paying?

If you’re playing the online ad game, odds are you’re a victim of fraud.

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4 min read

Lead Generation: What’s in a Number?

One is the loneliest number. Two’s company. Three’s a crowd. 5,329 is too many marketing partners to share a lead with. According to the FCC’s cease and desist letter, sent in response to scam robocalls concerning student loan debts, even when...

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5 min read

How to Ensure TCPA Compliance By Using An Ad Fraud Solution

In November of 2022, new market research showed that the ad fraud detection tools market was set to grow remarkably fast, reaching a total value of$752.89 million by 2028 with a CAGR of 17.1%. These high numbers make sense when you consider the...

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9 min read

Bot Detection 101: What Every Marketer Should Know

For any organization running any kind of online advertising campaign, invalid traffic (IVT) from bots is an enormous issue. To put a dent in the ad fraud caused by bots, bot detection is vital. After all, how can you put a stop to bots if you can’t...

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