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Click Fraud

What Role Does Click Fraud Play in Affiliate Marketing?

on September 17, 2020 | By Richard Kahn
In the digital age, it has never been easier to make money online. Unfortunately, since criminals tend to go where there’s money to be made, a number of them have figured out how to game the system, so to speak, and steal big dollars out of advertisers’ pockets.
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Ad Fraud

Why an Ad Fraud Solution Is Crucial for Your Lead Generation Agency

on August 27, 2020 | By Richard Kahn
Lead generation agencies are always focused on growth and the quality of their leads. But when advertisers are willing to spend anywhere between $2 per lead to thousands of dollars per lead, depending on the industry, it comes as no surprise that more and more fraudsters are getting involved in the...
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Anura Blog - Why TCPA Regulations Matter to Lead Gen Marketers Addressing Ad Fraud

Lead Generation

Why TCPA Regulations Matter to Lead Gen Marketers Addressing Ad Fraud

on July 8, 2020 | By Richard Kahn
If you’re one of the 96 percent of Americans who owns a cell phone, chances are you’ve dealt with your fair share of robocalls, unwanted telemarketing calls, and text message spam over the years. Not only are they frustrating and invasive, they can also lead to identity theft and other forms of...
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Compliance Concept on Folder Register in Multicolor Card Index. Closeup View. Selective Focus.

Ad Fraud

Ad Fraud's Impact on TCPA Compliance and Your Bottom Line

on August 23, 2019 | By Richard Kahn
Since telemarketing began in earnest back in the early 1980s, this method of generating sales leads has been growing — and learning. Improved technology meant that businesses could lean on computer-integration, predictive dialing, as well as robocalls to reach thousands of potential customers per...
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do not cross tape

TCPA Compliance

How to Keep Your Email Lists Clean With an Ad Fraud Solution

on November 29, 2018 | By Richard Kahn
When it comes to email marketing, it’s important to clean up your lists regularly, especially if you’re collecting emails from outside sources. After all, campaign performance is only guaranteed if real people read your messages.
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calculator with banking statement

Ad Fraud

Maintaining Compliance: 3 Things Not to Waste Your Q4 Budget On

on October 2, 2018 | By Anura PR Team
It’s Q4 and your digital marketing budget is still kicking. Now you’re faced with trying to use all remaining spend before the year is over.
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lock with superimposed computer board on it

TCPA Compliance

California's Consumer Privacy Law: What You Need to Know

on September 11, 2018 | By Richard Kahn
In June 2018, California took consumer privacy to the next level by signing off on a new bill: California’s Consumer Privacy Law (A.B. 375). The new law protects consumer data privacy and institutes hefty fines for violations. It’s slated to take effect January 1, 2020.  
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deflated smiley face balloon in street

TCPA Compliance

Top 5 GDPR Fails (So Far)

on August 14, 2018 | By Anura PR Team
Even though GDPR officially took effect back in May, companies all over the world are still scrambling to get their privacy rules in order. While most companies seem to be steadily rolling with the new changes, others haven’t been so lucky. Here are the five worst cases of GDPR mishaps we’ve seen...
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open book

TCPA Compliance

Terms and Conditions: Think Twice Before Clicking Agree

on June 21, 2018 | By Anura PR Team
Imagine this: you’re spending a lovely afternoon at the park when you come across a booth promoting a free iPad giveaway. The woman at the table says that to enter the contest, you just need to agree to the terms and conditions…
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close up of europe on globe

TCPA Compliance

3 Things About GDPR That Scare Publishers

on May 10, 2018 | By Richard Kahn
As the deadline for GDPR compliance draws near, brands, publishers, and agencies are worried how the changes will affect them. Publishers in particular have major cause for concern.  
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