4 min read
Revealing the Cost of Ad Fraud: What Are You Actually Paying?
If you’re playing the online ad game, odds are you’re a victim of fraud.
4 min read
If you’re playing the online ad game, odds are you’re a victim of fraud.
4 min read
One is the loneliest number. Two’s company. Three’s a crowd. 5,329 is too many marketing partners to share a lead with. According to the FCC’s cease and desist letter, sent in response to scam robocalls concerning student loan debts, even when...
4 min read
Marketers say one of the biggest challenges they will face this year is generating more leads. While always a priority, economic uncertainties could make things more challenging as consumers and businesses may put off certain purchasing decisions.
4 min read
In the Telephone Consumer Protection Act of 1991 (TCPA), there are many different compliance requirements that marketers have to follow when reaching out to consumers by phone. Marketers who rely on affiliate marketing programs to collect contact...
5 min read
In November of 2022, new market research showed that the ad fraud detection tools market was set to grow remarkably fast, reaching a total value of $752.89 million by 2028 with a CAGR of 17.1%. These high numbers make sense when you consider the...
5 min read
Since the 1980s, telemarketing has been a rapidly growing and improving method of generating sales leads. Improved technology has meant that businesses can lean on computer integration, predictive dialing, as well as robocalls to reach thousands of...
4 min read
Next week, from Tuesday, October 25 to Wednesday, October 26, Anura is participating in Leadscon’s Consent Summit. As a sponsor to the event, we hope to help attendees not only make connections within the lead generation community, but to learn...
4 min read
PACE ACX 2022 is over, but it’s never too late to learn more about consumer consent, how to deal with ad fraud, and other important consumer engagement topics for contact/call centers. At the event, the Anura team was the top sponsor and we shared a...
9 min read
Are you worried about the possibility of facing a TCPA compliance lawsuit—a class action suit where hundreds or even thousands of people band together to get a lawyer and sue your company for millions of dollars?
If you aren’t, it should be in the...
7 min read
The financial risks posed by TCPA violations are too significant for any company to ignore. With millions of dollars on the line in the form of fines and even class action lawsuits, it’s important to know what your risk factors are and how to avoid...
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