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Anura PR Team

Anura is an ad fraud solution that monitors your traffic to accurately identify visitors, bots, malware, and human fraud.

2 min read

What's the Definition of a Lead and What is a Good vs a Bad Lead?

In the vast landscape of digital marketing, the concept of leads reigns supreme. But what exactly is a lead, and how can you distinguish between a good one and a bad one? Understanding this difference is crucial for any digital marketer aiming to...

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2 min read

How Do You Deal with Bad Leads?

In the dynamic world of digital marketing, generating leads is the lifeblood of any successful campaign. However, not all leads are created equal. Dealing with bad leads is a challenge that marketers frequently face, as they can drain resources and...

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2 min read

What is the Importance of Transparency in Lead Generation?

In today's digital marketing, where every click and conversion counts, transparency emerges as a cornerstone in the realm of lead generation. From digital marketing strategies to combating ad fraud, understanding the importance of transparency is...

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2 min read

What is Click Fraud and Why is it Bad?

Click fraud stands as a glaring challenge within digital advertising, directly impacting companies' marketing budgets and diminishing the effectiveness of online campaigns. This deceptive practice involves generating illegitimate clicks on...

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2 min read

What are Residential Proxies & What are the Risks in Using Them?

Understanding the tools and technologies that impact your campaigns in digital marketing is crucial. One such tool, residential proxies, has been a topic of debate among professionals. This article will delve into why residential proxies can be...

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2 min read

How Does the FCC Affect Lead Generation?

In the world of digital marketing, understanding the impact of regulatory bodies, like the Federal Communications Commission (FCC), on lead generation is crucial for success. The FCC plays a significant role in shaping the landscape of digital...

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2 min read

Can I trust a VPN?

In the world of digital marketing, one question that frequently arises is, “Can I trust a VPN?” This query is particularly relevant when considering the challenges of ad fraud, which can significantly impact the effectiveness and integrity of online...

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3 min read

What is EEAT in SEO and How Does Ad Fraud Impact It?

In digital marketing, understanding, and implementing the core principles of SEO is crucial for the success of any online venture. Among these principles, EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) has emerged as a key...

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2 min read

What are the Best Marketing Channels to Advertise On?

In today’s fast-paced digital landscape, selecting the right marketing channels is crucial for maximizing the return on investment (ROI) of your campaigns. However, with the rise of ad fraud, it's equally important to ensure that your marketing...

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2 min read

What Is a Human Fraud Farm and Why Are They Dangerous?

In digital marketing, advertisers and companies face a myriad of challenges, one of which is the deceptive practice known as a human fraud farm. These entities pose significant risks to the integrity and effectiveness of digital advertising...

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