2 min read
Anura PR Team: January 18, 2024
In today’s fast-paced digital landscape, selecting the right marketing channels is crucial for maximizing the return on investment (ROI) of your campaigns. However, with the rise of ad fraud, it's equally important to ensure that your marketing...
2 min read
Anura PR Team: January 16, 2024
In the world of digital marketing, transparency has become a buzzword synonymous with trust and integrity. But what does transparency really mean in this context, and why is it crucial for your marketing campaigns? This blog explores the concept of...
2 min read
Anura PR Team: January 15, 2024
At its core, an ad tag is a snippet of code that gets inserted into the source code of a webpage. This code allows publishers to dynamically fetch and display advertisements on their websites or mobile apps. When a user visits a...
2 min read
Anura PR Team: January 12, 2024
Ad serving, digital marketing, and the programmatic landscape have seen a rapid evolution, and with that comes an increasing need to understand the tools and techniques available. A central player in this landscape is the "ad tag." But what exactly...
2 min read
Anura PR Team: January 11, 2024
The world of digital marketing is vast and dynamic, continuously evolving with new methods, techniques, and challenges. At the heart of online success lies search engine optimization, commonly known as SEO. To succeed in today's competitive...
2 min read
Anura PR Team: January 9, 2024
In the realm of digital marketing, an ad tag holds paramount importance. But what is it, exactly? An ad tag is a piece of HTML or JavaScript code that is inserted into the source code of a web page. This code facilitates the...
2 min read
Anura PR Team: January 8, 2024
Navigating the lead generation industry amidst stricter FCC regulations requires a strategic approach that prioritizes compliance, transparency, and ethical practices. Surviving and thriving in this tightened regulatory environment involves several...
2 min read
Anura PR Team: January 5, 2024
In the context of lead generation, "ping post" is a specific type of technology and process used for buying and selling leads in real-time. It is particularly common in industries like insurance, finance, and online marketing. The process involves...
2 min read
Anura PR Team: January 4, 2024
The FCC's updates regarding lead generation and consumer consent also touch on a crucial issue in digital marketing: ad fraud. Ad fraud, particularly in the context of lead generation, raises significant concerns as it often involves generating...
3 min read
Anura PR Team: January 2, 2024
In the context of lead generation and the Telephone Consumer Protection Act (TCPA), "consent" refers to the permission given by a consumer for a company to contact them, typically through phone calls, or text messages. The TCPA is a U.S. federal law...