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Anura PR Team: August 7, 2024
Clicking on suspicious ads can have severe repercussions for both visitors and digital marketers. These deceptive advertisements often harbor malicious intent, leading to malware infections, data theft, and...
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Anura PR Team: August 5, 2024
Ad fraud is a pervasive issue that affects digital marketers worldwide. Despite advancements in technology, a significant portion of ad fraud remains unresolved, leading to substantial financial losses and...
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Anura PR Team: May 28, 2024
Google arbitrage, often referred to as search arbitrage, is a digital marketing strategy where marketers buy low-cost traffic from one source (like Google Ads) and direct it to a page filled with higher-paying ads. The goal is to pocket the...
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Anura PR Team: March 27, 2024
Search arbitrage is a digital marketing strategy that involves buying traffic through different paid marketing channels and then earning revenue through higher-priced ads on the landing page.Typically, this involves the use...
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Anura PR Team: March 26, 2024
Digital marketing cannibalization occurs when marketing channels or campaigns of a company compete against each other, undermining the overall effectiveness of marketing efforts and potentially harming the brand. This can lead to decreased...
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Anura PR Team: March 25, 2024
In the digital age, businesses are constantly seeking innovative ways to reach their target audience and increase their customer base. Lead generation stands out as a cornerstone strategy, vital for any company looking to thrive in a competitive...
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Anura PR Team: February 26, 2024
In the realm of digital marketing, lead generation is pivotal for success. Yet, amid the pursuit of valuable leads, a significant challenge arises: the presence of fake leads, fraudulent form submissions, and deceptive signups. Recognizing these...
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Anura PR Team: February 23, 2024
In the competitive landscape of digital marketing, lead generation stands as the cornerstone of success. However, amidst the pursuit of expanding reach and driving conversions, lurks a detrimental threat: fake leads. These deceptive entities not...
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Anura PR Team: February 22, 2024
Navigating the complexities of online advertising, companies are increasingly facing the challenge of ad fraud, which can silently deplete marketing budgets and distort campaign analytics. Anura emerges as a beacon of hope, offering businesses a...
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Anura PR Team: February 20, 2024
Are your digital marketing campaigns falling short of expectations? Are your sales teams wasting precious time chasing leads that turn out to be fake? Identifying bad leads is crucial in the world of digital marketing. Let's explore the signs of...