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Fraud Tidbits

Quick reads on ad fraud.

2 min read

What is Click Fraud?

Click fraud stands as a glaring challenge within digital advertising, directly impacting companies' marketing budgets and diminishing the effectiveness of online campaigns. This deceptive practice involves generating illegitimate clicks on...

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2 min read

What are Residential Proxies and What are the Risks in Using Them?

Understanding the tools and technologies that impact your campaigns in digital marketing is crucial. One such tool, residential proxies, has been a topic of debate among professionals. This article will delve into why residential proxies can be...

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2 min read

How Does the FCC Affect Lead Generation?

In the world of digital marketing, understanding the impact of regulatory bodies, like the Federal Communications Commission (FCC), on lead generation is crucial for success. The FCC plays a significant role in shaping the landscape of digital...

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2 min read

Can I trust a VPN?

In the world of digital marketing, one question that frequently arises is, “Can I trust a VPN?” This query is particularly relevant when considering the challenges of ad fraud, which can significantly impact the effectiveness and integrity of online...

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3 min read

What is EEAT in SEO and How Does Ad Fraud Impact It?

In digital marketing, understanding, and implementing the core principles of SEO is crucial for the success of any online venture. Among these principles, EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) has emerged as a key...

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2 min read

What are the Best Marketing Channels to Advertise On?

In today’s fast-paced digital landscape, selecting the right marketing channels is crucial for maximizing the return on investment (ROI) of your campaigns. However, with the rise of ad fraud, it's equally important to ensure that your marketing...

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2 min read

What is a human fraud farm and why are they dangerous?

In digital marketing, advertisers and companies face a myriad of challenges, one of which is the deceptive practice known as a human fraud farm. These entities pose significant risks to the integrity and effectiveness of digital advertising...

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2 min read

Top Marketing Channels & Ad Fraud Solutions in 2024

In today’s fast-paced digital landscape, selecting the right marketing channels is crucial for maximizing the return on investment (ROI) of your campaigns. However, with the rise of ad fraud, it's equally important to ensure that your marketing...

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2 min read

What is Transparency in Digital Marketing?

In the world of digital marketing, transparency has become a buzzword synonymous with trust and integrity. But what does transparency really mean in this context, and why is it crucial for your marketing campaigns? This blog explores the concept of...

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2 min read

What are the benefits of ad tags?

What is an Ad Tag?

At its core, an ad tag is a snippet of code that gets inserted into the source code of a webpage. This code allows publishers to dynamically fetch and display advertisements on their websites or mobile apps. When a user visits a...

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