hexagon background motif image
hexagon background motif image
Fraud Tidbits

Quick reads.

2 min read

Who's at Risk for Click Fraud? Top Industries Targeted by Click Fraud

Click fraud now accounts for nearly 60% of the projected $100 billion total cost of ad fraud in 2023. With the competition in pay per click advertising heating up, some keywords have risen to record heights. This has created huge incentives for...

Read More

2 min read

5 Ways Click Fraud Impacts Businesses

In the wake of the coronavirus pandemic, there’s been an acceleration in online purchasing. As more folks have started searching for items to have delivered, it’s increased the value of using pay per click ads.

Read More

2 min read

4 Major Challenges in Detecting Ad Fraud and How to Overcome Them

As more businesses increase their focus on digital advertising, so do their chances of encountering ad fraud. In fact, ad fraud cost businesses an estimated $100 billion in 2022 alone.

Read More

2 min read

What is Click Fraud? How to Detect and Prevent It

Pay-per-click advertising has been the go-to digital marketing method for decades now. PPC has grown into a massive segment of the advertising space. Pay per click search ad spending is expected to reach $191 billion by 2024. (Statista)

Read More

2 min read

Equipping Your Team with Resources on Mitigating Ad Fraud

As marketing budgets are increasingly directed online, ad fraud is a growing concern for companies both large and small. Those deep in the trenches of media buying often understand this all too well. However, these team members have enough work to...

Read More

2 min read

Impact of Ad Fraud on Advertising Campaigns and Ways to Combat It

As advertising technology advances, so do the ways that ad campaigns are targeted for fraud. Today, more than 25% of the actions taken on digital ads are fraudulent, and that number is on the rise. With billions of advertising dollars being wasted...

Read More