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Typically, affiliate programs offer a percentage of the sale or a fixed fee for each lead generated by the affiliate's efforts. The commission rate can range from a few percent to as high as 50% or more of the sale price, depending on the product or...
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As a website owner, you want to make sure that your site is secure and protected from malicious bots and crawlers. While bots can serve useful purposes, such as indexing your site for search engines, many bots are designed to scrape your content,...
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Bots can be a real nuisance for Wordpress page owners, slowing down site performance and potentially compromising security. But the good news is that there are steps you can take...
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Click fraud is a huge problem for advertisers, costing them an estimated 25% of their ad spend. Because of this very real statistic, marketers should always be aware that their ad spend is at risk for fraud. By understanding the many ways these...
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Botnets have become a far more serious threat to cybersecurity in recent years. In fact, ad fraud has projected to exceed $100 billion in 2022, which will largely be driven by botnets. These serious threats to ad budgets are created when malware is...
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Botnets are collections of devices including computers and mobile phones that can be remotely controlled by fraudsters. Through the use of malware that’s been installed on these devices, bad actors are able to browse websites, click on ads, and...
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PPC, also called pay-per-click, advertising can be one of the most impactful methods of marketing online today. With spending on PPC search ad spending projected to reach $191 billion by 2024 (Statista), it’s clear many companies agree. But, the...
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Affiliate marketing is nothing new, yet remains a top way to grow a business online. The downside to this reputation is that it can draw those with less than sterling reputations. Unfortunately, as much as 45% of affiliate traffic today is...
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With programmatic ad spend projected to hit $123 billion in 2022, fraudsters have a massive incentive to leverage technology in nefarious ways. And, their efforts are paying off—nearly 45 percent of all programmatic ad spend in the US was due to...
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The affiliate marketing industry has been around for a long time now, and is still one of the best ways to earn money online. Unfortunately, the allure of making passive income attracts some who are willing to commit fraud for fast riches. With up...
