2 min read
Anura PR Team: January 12, 2024
Ad serving, digital marketing, and the programmatic landscape have seen a rapid evolution, and with that comes an increasing need to understand the tools and techniques available. A central player in this landscape is the "ad tag." But what exactly...
2 min read
Anura PR Team: January 11, 2024
The world of digital marketing is vast and dynamic, continuously evolving with new methods, techniques, and challenges. At the heart of online success lies search engine optimization, commonly known as SEO. To succeed in today's competitive...
2 min read
Anura PR Team: January 9, 2024
In the realm of digital marketing, an ad tag holds paramount importance. But what is it, exactly? An ad tag is a piece of HTML or JavaScript code that is inserted into the source code of a web page. This code facilitates the...
2 min read
Anura PR Team: January 8, 2024
Navigating the lead generation industry amidst stricter FCC regulations requires a strategic approach that prioritizes compliance, transparency, and ethical practices. Surviving and thriving in this tightened regulatory environment involves several...
2 min read
Anura PR Team: January 5, 2024
In the context of lead generation, "ping post" is a specific type of technology and process used for buying and selling leads in real-time. It is particularly common in industries like insurance, finance, and online marketing. The process involves...
2 min read
Anura PR Team: January 4, 2024
The FCC's updates regarding lead generation and consumer consent also touch on a crucial issue in digital marketing: ad fraud. Ad fraud, particularly in the context of lead generation, raises significant concerns as it often involves generating...
3 min read
Anura PR Team: January 2, 2024
In the context of lead generation and the Telephone Consumer Protection Act (TCPA), "consent" refers to the permission given by a consumer for a company to contact them, typically through phone calls, or text messages. The TCPA is a U.S. federal law...
1 min read
Anura PR Team: December 29, 2023
In the context of lead generation, "ping post" is a specific type of technology and process used for buying and selling leads in real-time. It is particularly common in industries like insurance, finance, and online marketing. The process involves...
2 min read
Anura PR Team: December 28, 2023
The Federal Communications Commission (FCC) has been continuously updating its regulations and guidelines concerning lead generation and consumer consent. These changes are significant for businesses and marketers who rely on telemarketing,...
3 min read
Anura PR Team: December 26, 2023
Fraudulent traffic can refer to any form of fake traffic generated to deceive. This could be for inflating advertising revenues, manipulating web metrics, or various other deceptive practices. Being able to identify fraudulent traffic is crucial for...