Fraud Tidbits

Quick reads on ad fraud.

2 min read

Twitter, you're taking the bird but leaving the bots?

Twitter is undergoing a total rebrand. The bird named “Larry” has flown the nest and now Twitter has a new logo “X.” While we don’t hate the new logo, and it’s on brand with the rest of Elon Musk’s companies, changing the logo isn’t going to fix...

Read More

2 min read

What is a Real-Life Example of Ad Fraud?

Unmasking Ad Fraud: Real-World Examples and Effective Countermeasures for Digital Marketing

In the evolving landscape of digital marketing, "ad fraud" has emerged as a daunting adversary. Not only does ad fraud wreak havoc on marketing campaigns'...

Read More

2 min read

How Does Ad Fraud Make Money?

Unraveling the Riddle: How Does Ad Fraud Make Money and Impact Digital Marketing?

How Ad Fraud Makes Money: A Digital Marketing Conundrum

Read More

2 min read

Why does Ad Fraud Happen?

Unmasking Digital Deception: Why Fraud Happens in Digital Marketing and How Anura Can Mitigate It

Digital marketing has revolutionized the way businesses communicate with customers, but with great benefits come great risks. Fraud, often executed to...

Read More

2 min read

The State of Affiliate Marketing Fraud in 2023

Unveiling the State of Affiliate Marketing Fraud in 2023: Battling Domain Spoofing, Cookie Stuffing, and Affiliate Fraud

Affiliate marketing has revolutionized the way businesses promote their products and services online. However, like any thriving...

Read More

2 min read

Who is Behind Ad Fraud?

In the complex world of digital marketing, one threat consistently looms large: ad fraud. This destructive phenomenon, capable of wreaking havoc on carefully crafted campaigns, is a $100 billion problem industry professionals confront daily....

Read More

2 min read

Why IP Detection as a Fraud Solution Doesn’t Work

IP Detection Alone Is Insufficient: Rethinking Ad Fraud Solutions with Anura

Fraud has long been a menace in the digital marketing realm, costing businesses millions annually. To combat this, many have turned to IP detection as a go-to fraud...

Read More

2 min read

How to identify cookie stuffing

It is essential for businesses to track and analyze user behavior to optimize their online advertising efforts. One commonly used method is the utilization of cookies, which store valuable information about a user's interactions with websites....

Read More

2 min read

Common Types and Signs of Affiliate Fraud

In affiliate marketing, the fraudulent manipulation of programs for personal gain by certain individuals or groups is prevalent. While it's noteworthy that most affiliate marketers conduct their business with integrity, a select few employ...

Read More

4 min read

Protect Your Brand and Revenue from Affiliate Fraud

The affiliate marketing industry

The affiliate marketing industry is growing rapidly, and it is expected to reach $14.3 billion in 2023. This is a significant increase from the $8 billion mark that was forecasted for 2022. The growth of affiliate...

Read More