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Fraud Tidbits

Quick reads.

2 min read

Equipping Your Team with Resources on Mitigating Ad Fraud

As marketing budgets are increasingly directed online, ad fraud is a growing concern for companies both large and small. Those deep in the trenches of media buying often understand this all too well. However, these team members have enough work to...

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2 min read

Impact of Ad Fraud on Advertising Campaigns and Ways to Combat It

As advertising technology advances, so do the ways that ad campaigns are targeted for fraud. Today, more than 25% of the actions taken on digital ads are fraudulent, and that number is on the rise. With billions of advertising dollars being wasted...

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