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Fraud Tidbits

Quick reads on ad fraud.

2 min read

What is Ping Post in Lead Generation and How Does Ad Fraud Affect It?

In the context of lead generation, "ping post" is a specific type of technology and process used for buying and selling leads in real-time. It is particularly common in industries like insurance, finance, and online marketing. The process involves...

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2 min read

Navigating Ad Fraud in Lead Generation: FCC Compliance Guide

The FCC's updates regarding lead generation and consumer consent also touch on a crucial issue in digital marketing: ad fraud. Ad fraud, particularly in the context of lead generation, raises significant concerns as it often involves generating...

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3 min read

TCPA & Consent: Navigating Telemarketing Laws

In the context of lead generation and the Telephone Consumer Protection Act (TCPA), "consent" refers to the permission given by a consumer for a company to contact them, typically through phone calls, or text messages. The TCPA is a U.S. federal law...

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1 min read

What is Ping Post in Lead Generation?

In the context of lead generation, "ping post" is a specific type of technology and process used for buying and selling leads in real-time. It is particularly common in industries like insurance, finance, and online marketing. The process involves...

Read More

2 min read

FCC Updates on Lead Gen & Consumer Consent

The Federal Communications Commission (FCC) has been continuously updating its regulations and guidelines concerning lead generation and consumer consent. These changes are significant for businesses and marketers who rely on telemarketing,...

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3 min read

16 Signs of Fraudulent Traffic and What To Do About It

Fraudulent traffic can refer to any form of fake traffic generated to deceive. This could be for inflating advertising revenues, manipulating web metrics, or various other deceptive practices. Being able to identify fraudulent traffic is crucial for...

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2 min read

Do Bots Crawling My Site Hurt My Conversion Rates?

The digital realm is a bustling ecosystem, with everyone from brands to visitors to, yes, even bots, jostling for attention. As a digital marketer, you've likely heard the term 'bot' tossed around more often than you can count. But, how many of us...

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1 min read

How Do You Know if Someone Online is a Bot?

In an increasingly digital world, the line between human and automated interactions online is blurring. For digital marketers, distinguishing between genuine visitors and bots has become essential, particularly in the fight against ad fraud. In this...

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1 min read

What Risks are Caused by Bad Bots?

In the evolving landscape of digital marketing, the threat posed by bad bots has become increasingly prominent. These malicious automated programs can severely impact the effectiveness and integrity of online advertising campaigns. This article...

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2 min read

Are Spam Bots Harmful?

In the ever-evolving digital landscape, one of the most insidious threats to the effectiveness of online marketing campaigns is the presence of spam bots. These automated programs can significantly disrupt the flow of genuine traffic, skewing data...

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