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How to Analyze PPC Campaigns for Better Performance
TL;DR
- PPC analysis is the ongoing process of evaluating paid advertising performance to improve targeting, reduce...
White Paper
Russian Invasion Causes Sharp Decline in Online Ad Fraud
Impact of Ukraine Invasion on Digital Advertising Scams
The approach of the white paper was to examine extensive data collected by Anura detailing traffic to their clients’ global web assets during the months leading up to the invasion and the days immediately following the conflict. The research uncovered a counterintuitive phenomenon of reduced fraudulent activity in the days following the invasion. The paper examines the possible explanations for the decline by analyzing the exchange between the global online advertising industry and the political and economic instability of Ukraine and surrounding areas.
