VP of Digital Marketing

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VP of Digital Marketing Job Details

This position is located in Middletown, Delaware

Anura Solutions is looking for a VP of Digital Marketing to plan and execute all digital marketing including managing, recruiting, retaining, and developing a marketing team

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Who We Are

At Anura, we believe we are more than ad fraud detection experts – we’re cyber superheroes committed to defending our clients’ web assets. Founded by the husband-and-wife duo, Beth & Rich Kahn, Anura understands the importance of making the most out of every marketing dollar. We pride ourselves on constant innovation, dedicated purpose, and consistent growth – for both our clients and our own success. There will always be bots, malware, and human fraud threatening the livelihood of companies, corporations, businesses, and organizations around the world. It is our job to minimize this threat. If you feel up for the challenge, we’d love to meet you! 

Why Work with Us

Anura is a tech startup and privately-owned software company. At our core, we're a team; we help each other and collaborate to bring our ideas to fruition. As the company grows, we expect and encourage our employees to grow as well, both personally and professionally as leaders. If you are a people person who loves the rewarding challenge of building a brand, then you'll love working at Anura.

Who You Are

Local:

You live within commuting distance of Middletown, Delaware, and are ready to work in an office location.

Creative:

You have a strong ability to visualize projects from concept to launch.

Innovative:

You are not afraid to try new ideas and be a trendsetter. 

Leader:

You have the right attitude to lead a team to success and support the team when necessary.

Dedicated:

You're unafraid to roll up your sleeves to get the job done while being able to lead from the front. 

What You'll Do

  • Oversees all digital marketing including managing, recruiting, retaining, and developing a marketing team
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Oversee and approve all marketing collateral including content creation, content curation, digital campaigns (including search and social), lead generation, web design, and copywriting.
  • Manage content updates for customer and internal touchpoints, establish budget guidelines, prepare marketing collateral for events, document business processes, and provide additional sales support.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Establish positioning, identify target audiences, and develop marketing plans to increase customer conversions, and generate more qualified leads.
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal and external teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Keep up to date with the latest trends and marketing techniques and adjust marketing strategies accordingly.

What You'll Need to be Successful

  • Ability to travel daily to Anura Headquarters in Middletown, DE, and show up on time and ready to work!
  • Bachelor's degree in marketing, business, or related field.
  • Extensive knowledge of digital marketing strategies, channels, and branding.
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Experience with marketing automation (HubSpot preferred) and CRM tools.
  • Strong project management, multitasking, and decision-making skills.
  • Excellent written and verbal communication skills.
  • Alignment with Anura’s Core Values: Authentic, Never Satisfied, United, Reliable, and A lot of fun.

Would Be Nice To Have

  • Ability to quickly adapt to change.
  • Experience in a startup environment because sometimes you will be expected to wear multiple hats.
  • Certification in HubSpot, Google Ads, and Google Analytics.
  • Understanding of public relations.
  • A non-allergy to our office cat, Dunkin'

What You’ll Get

  • Competitive base salary
  • Training program to learn about the industry and Anura
  • As much fun at work as possible while being productive
  • A chance to live your dream about being a barista and enjoying over 60 options for your caffeine fix.
  • The promise of monthly team events, holiday celebrations, assorted catered occasions, and lounge
  • Stocked breakroom with unlimited drinks, snacks and probably 10-15 lbs of unwanted weight gain
  • Paid Time Off, including a generous holiday schedule and your birthday off!
  • Benefits, including health, dental and vision
  • 401(k) with profit-sharing
  • A working environment filled with awesome people
  • …and more**

Before You Apply

  • Understand that you will work in person at the office located in Middletown, Delaware
  • Mention anything unique from this job ad so we know you read this posting and are not spamming your resume. Nobody likes a spammer these days
  • Be prepared. Explore our website (Anura.io) before your interview.

EEO Policy

Anura Solutions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.