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Ad Fraud

3 Top of Funnel Metrics You Can Use to Identify Ad Fraud

We all know ad fraud is a huge problem in the digital advertising space. But not everyone has a clear idea of what it looks like; about 37% of surveyed advertisers don’t know if they have an ad fraud problem.
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Ad Fraud

The New Ad Fraud Threat in the Internet of Things

These days, even the most mundane items have evolved into technologic novelties. Your watch sends you breaking news while simultaneously keeping an eye on your fitness. Your washing machine pings you when it’s done cycling. You can control your thermostat with a simple touch before you even get...
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Ad Fraud

Marketers Admit They’re Clueless About Ad Fraud

Fraudsters.We know they’re lurking online,hiding behind identities that aren’t their own. But for some odd reason, many marketers aren’t aware of the long-term effects ad fraud can have on their business.
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Ad Fraud

How to Stop Sneaky Online Advertising Fraudsters

In 2015, advertisers wasted $6.3 billion in ad spending as a result of fraudulent advertising practices.¹ This number is only expected to grow, with an anticipated scale towards $7.2 billion. Yikes.
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Ad Fraud

Ad Fraud: You're Not Sneaky If We Can See You

The internet is a fraudster’s paradise. There are no consequences or regulations regarding their actions, leaving advertisers in a serious predicament. Many waste billions a year in fraudulent advertising spend.
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Ad Fraud

Adios Ad Fraud: 4 Ways to Knock It Out of the Programmatic Funnel

Programmatic advertising makes digital advertising look like a piece of cake. And who doesn’t love cake? Back in the day, ad purchasing was a pain. Negotiating and dealing with a sales person wasn’t ideal. Programmatic buying takes the hassle out of ad buying.
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Bots

Good vs Evil: What You Need to Know About Internet Bots

In 2016, bots officially dominated over half of internet traffic. A bot is a software application that is designed to perform simple and repetitive automated tasks on the internet. There are plenty of good bots out there that help your experience online run smoothly. But, there are also a lot of...
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Ad Fraud

Live Fraud Paper Threat: What You Need to Know

75% of internet usage will be mobile this year. As mobile usage continues to climb, so do mobile app downloads. The mobile app industry is a lucrative one, particularly Android app downloads. The Google Play Store is anticipated to exceed $139 billion in mobile app revenue by 2021.
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Anura In The News

CEO Rich Kahn Shares 3 Tips to Avoid Ad Blocking

For a while, 'ad blindness' was the biggest problem facing digital marketers, but now technology is making it easier for consumers to block ads before they ever land on a site. CEO Rich Kahn explains how focusing on relevance, context, and demographics can keep ads from being blocked.
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Ad Fraud

8 Ad Fraud Techniques and How to Stop Them

Every year, advertisers lose billions to ad fraud, and there are many brand and agency professionals who don’t even realize it. In fact, as many as 37% of advertisers are unaware of ad fraud or how it’s affected their marketing efforts.
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