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Lead Generation

Call Fraud: What You Need to Know to Protect Your Campaign

When you think of bots and ad fraud, you probably picture the shadowy parts of the internet where spam is rampant. Unfortunately, the reach of these fraudsters extends beyond the World Wide Web and into the world of pay per call advertising.
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Click Fraud

How Does Ad Fraud Affect Clicks?

In the early 2000s, pay per click (PPC) or CPC (cost per click) became the standard for online advertising. Advertisers looking to get their brands in front of online customers, used PPC to place their ads on search engines, on websites, and even in social media posts.  
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Ad Fraud

How to Use Data Like an Analytics Junkie

Determining if you have an ad fraud problem can be tricky when you don’t know what signs to look for. Reviewing your analytics is one way to identify signs of potential ad fraud. Analytics will reveal patterns in your data, enabling you to spot when something is abnormal.
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Ad Fraud

How Ad Fraud Affects Your Brand Safety

Ad fraud and brand safety are often lumped together as one in the same, but they’re not. While they cover the same topic (e.g. watching your traffic and ad placement), they’re completely separate, different ideologies. And the former heavily impacts the latter.
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Click Fraud

Click Fraud: 5 Ad Fraud Questions All Media Buyers Need to Ask

When you’re a media buyer, you don’t want to purchase worthless traffic. It not only reflects badly on you, it hits you in your wallet... hard. Advertisers are losing $7.2 billion annually to ad fraud.
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Ad Fraud

How to Protect Your Blog From Fraud

Creating a blog from scratch is time-consuming, and if you lack a strong foundation in HTML coding and CSS, it can be frustrating, too.  
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Click Fraud

Click Fraud Prevention 101

Click fraud doesn’t discriminate. It’s a global problem that you can’t outrun. Like horror villain Michael Myers, it will keep coming for you.
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Ad Fraud

3 Top of Funnel Metrics You Can Use to Identify Ad Fraud

We all know ad fraud is a huge problem in the digital advertising space. But not everyone has a clear idea of what it looks like; about 37% of surveyed advertisers don’t know if they have an ad fraud problem.
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Ad Fraud

The New Ad Fraud Threat in the Internet of Things

These days, even the most mundane items have evolved into technologic novelties. Your watch sends you breaking news while simultaneously keeping an eye on your fitness. Your washing machine pings you when it’s done cycling. You can control your thermostat with a simple touch before you even get...
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