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Ad Fraud

Adios Ad Fraud: 4 Ways to Knock It Out of the Programmatic Funnel

Programmatic advertising makes digital advertising look like a piece of cake. And who doesn’t love cake? Back in the day, ad purchasing was a pain. Negotiating and dealing with a sales person wasn’t ideal. Programmatic buying takes the hassle out of ad buying.
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Bots

Good vs Evil: What You Need to Know About Internet Bots

In 2016, bots officially dominated over half of internet traffic. A bot is a software application that is designed to perform simple and repetitive automated tasks on the internet. There are plenty of good bots out there that help your experience online run smoothly. But, there are also a lot of...
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Ad Fraud

Live Fraud Paper Threat: What You Need to Know

75% of internet usage will be mobile this year. As mobile usage continues to climb, so do mobile app downloads. The mobile app industry is a lucrative one, particularly Android app downloads. The Google Play Store is anticipated to exceed $139 billion in mobile app revenue by 2021.
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Anura In The News

CEO Rich Kahn Shares 3 Tips to Avoid Ad Blocking

For a while, 'ad blindness' was the biggest problem facing digital marketers, but now technology is making it easier for consumers to block ads before they ever land on a site. CEO Rich Kahn explains how focusing on relevance, context, and demographics can keep ads from being blocked.
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Ad Fraud

8 Ad Fraud Techniques and How to Stop Them

Every year, advertisers lose billions to ad fraud, and there are many brand and agency professionals who don’t even realize it. In fact, as many as 37% of advertisers are unaware of ad fraud or how it’s affected their marketing efforts.
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