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Ad Fraud

Botnet Detection 101: When Zombie Computers Attack

on April 24, 2018 | By Anura PR Team
The Internet: a vast computer network linking smaller computer networks worldwide. Using a variety of communications protocols, our computers can connect and exchange information at lightspeed.
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chains

Ad Fraud

From A to C: What You Need to Know About Ads.cert

on April 19, 2018 | By Richard Kahn
Although the ads.txt initiative seems to be off to a good start, there’s still room for improvement.    
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cell phone with security badge on it

Ad Fraud

The Fight Against Mobile Ad Fraud: How to Combat It

on April 17, 2018 | By Richard Kahn
50 to 60% of money lost to ad fraud is on mobile devices. While businesses are busy working to improve customer experience for mobile, their focus on security and fraud prevention is falling to the wayside. Their distraction is leaving the door wide open for fraudsters.
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laptop and cell phones connected by lines and bubbles

Ad Fraud

How Blockchain Can Help in the Fight Against Ad Fraud

on April 5, 2018 | By Richard Kahn
The price tag for ad fraud isn’t just in the millions, it’s in the billions. A $16.4 billion problem that isn't slowing down.¹ Latest numbers show 29% of programmatic and 12% of direct buy traffic is coming from fraudulent sources. It’s no surprise advertisers and publishers are frustrated.
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scissors thread and tape measure

Ad Fraud

Not All Ad Fraud Protection Is Cut From the Same Cloth

on April 3, 2018 | By Richard Kahn
When you realize you have an ad fraud problem, it’s only natural to immediately want to tackle it head on. But before you sign on the dotted line for an ad fraud protection solution, make sure you do your research first.
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dark alley with faceless man in hoodie-beware of click fraud

Click Fraud

Click Fraud Protection: How to Avoid Click Farms

on March 29, 2018 | By Anura PR Team
Sure, we’re a little obsessed with bots on this blog. But we definitely keep tabs on another major ad fraud culprit: human click farms.
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robot and human fist bumping

Ad Fraud

Fraud Detection: 3 Reasons Why A.I. Will Not Replace Humans

on March 27, 2018 | By Anura PR Team
Machine learning and artificial intelligence definitely have their perks. In fact, there is even an A.I. that reads privacy policies for you. But becoming too reliant on technology can backfire. There are some nuances that machines can’t pick up on, at least not yet, anyway. And that means you...
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guy in office finding ad fraud

Ad Fraud

Why You Need to Be Testing Your Demand Side Platform

on March 22, 2018 | By Richard Kahn
More than 70% of publishers use programmatic tools like Demand Side Platforms (DSPs) for their media buying. Programmatic’s popularity stems from its ability to offer better ad buying efficiency and ad targeting; however, programmatic isn’t perfect. Despite its benefits, it isn’t immune to the...
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keyboard lit red warning of ad fraud

Bots

Lead Generation: Beware of Form Bots

on March 20, 2018 | By Richard Kahn
In affiliate marketing, companies looking for new customers ask affiliates to find them leads. In exchange, the company pays the affiliate for each lead generated, following the classic cost per lead (CPL) pricing model. Unfortunately, people find a way to cheat the system. Dishonest affiliates...
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laptop showing ad fraud

Ad Fraud

How Ad Fraud Affects Your Pixel Based Retargeting

on March 15, 2018 | By Anura PR Team
Fraudsters lack a moral compass and will jump at any opportunity to infiltrate a marketing campaign, withretargeting campaignsbeing no exception. The goal of most retargeting fraudsters is to eat away at your advertising budget, either to line their own pockets or as a malicious competitor who...
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