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Ad Fraud

Botnet Detection 101: When Zombie Computers Attack

The Internet: a vast computer network linking smaller computer networks worldwide. Using a variety of communications protocols, our computers can connect and exchange information at lightspeed.
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Ad Fraud

From A to C: What You Need to Know About Ads.cert

Although the ads.txt initiative seems to be off to a good start, there’s still room for improvement.    
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Ad Fraud

The Fight Against Mobile Ad Fraud: How to Combat It

50 to 60% of money lost to ad fraud is on mobile devices. While businesses are busy working to improve customer experience for mobile, their focus on security and fraud prevention is falling to the wayside. Their distraction is leaving the door wide open for fraudsters.
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Ad Fraud

How Blockchain Can Help in the Fight Against Ad Fraud

The price tag for ad fraud isn’t just in the millions, it’s in the billions. A $16.4 billion problem that isn't slowing down.¹ Latest numbers show 29% of programmatic and 12% of direct buy traffic is coming from fraudulent sources. It’s no surprise advertisers and publishers are frustrated.
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Ad Fraud

Not All Ad Fraud Protection Is Cut From the Same Cloth

When you realize you have an ad fraud problem, it’s only natural to immediately want to tackle it head on. But before you sign on the dotted line for an ad fraud protection solution, make sure you do your research first.
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Click Fraud

Click Fraud Protection: How to Avoid Click Farms

Sure, we’re a little obsessed with bots on this blog. But we definitely keep tabs on another major ad fraud culprit: human click farms.
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Ad Fraud

Fraud Detection: 3 Reasons Why A.I. Will Not Replace Humans

Machine learning and artificial intelligence definitely have their perks. In fact, there is even an A.I. that reads privacy policies for you. But becoming too reliant on technology can backfire. There are some nuances that machines can’t pick up on, at least not yet, anyway. And that means you...
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Ad Fraud

Why You Need to Be Testing Your Demand Side Platform

More than 70% of publishers use programmatic tools like Demand Side Platforms (DSPs) for their media buying. Programmatic’s popularity stems from its ability to offer better ad buying efficiency and ad targeting; however, programmatic isn’t perfect. Despite its benefits, it isn’t immune to the...
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Bots

Lead Generation: Beware of Form Bots

In affiliate marketing, companies looking for new customers ask affiliates to find them leads. In exchange, the company pays the affiliate for each lead generated, following the classic cost per lead (CPL) pricing model. Unfortunately, people find a way to cheat the system. Dishonest affiliates...
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Ad Fraud

How Ad Fraud Affects Your Pixel Based Retargeting

Fraudsters lack a moral compass and will jump at any opportunity to infiltrate a marketing campaign, withretargeting campaignsbeing no exception. The goal of most retargeting fraudsters is to eat away at your advertising budget, either to line their own pockets or as a malicious competitor who...
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