4 min read
Richard Kahn: September 28, 2022
The digital advertising industry is growing rapidly and for good reason — there’s an undeniable return on investment for marketers. For example, Google’s Economic Impact report found that businesses make an average of $2 in revenue for every $1 they...
5 min read
Richard Kahn: September 21, 2022
For any organization that wants to collect accurate data that reflects the real priorities and attitudes of their target audience, polls can be an indispensable tool. A well-conducted poll can give insight into public sentiment on nearly any given...
8 min read
Richard Kahn: September 14, 2022
Buying programmatic ads can be an excellent way to quickly grow your company’s list of contacts and create new sales opportunities.
4 min read
Richard Kahn: September 7, 2022
Ad fraud continues to be an enormous problem for online advertising efforts regardless of the specific advertising channel used. Fraudsters will use any means they can on any advertising channel they can affect to take money from your marketing...
7 min read
Richard Kahn: August 31, 2022
Delivering targeted ads to your ideal customers is an excellent way to drive new sales and grow revenue. Over the years, there have been many developments in advertising that have helped businesses of all industries better reach their intended...
9 min read
Richard Kahn: August 24, 2022
Affiliate marketing has proven to be an effective and reliable way for businesses of all sizes and industries to increase their reach online. By partnering with social media influencers, merchants can get their foot in the door with those...
5 min read
Richard Kahn: August 17, 2022
Bots (software programs designed to automate specific tasks) have been around for as long as computers have been in use. While many bots have beneficial uses such as helping people save time on repetitive tasks or allowing Google to index the...
7 min read
Richard Kahn: August 10, 2022
Every day, businesses, political organizations, educational institutions, and news outlets put out surveys to collect various kinds of data. The uses for this survey data vary depending on the entity behind it, but every organization wants data that...
6 min read
Richard Kahn: August 3, 2022
Modern marketing relies heavily on online influence. Many businesses partner with internet personalities and influencers across a variety of channels to increase their reach and influence potential customers.
5 min read
Richard Kahn: July 27, 2022
Online marketing is a critical part of business operations. Maintaining a strong online presence helps companies get their products and services in front of new customers—or keep their brand “top of mind” for existing customers.