Browse by topic

Bots

Lead Generation: Beware of Form Bots

In affiliate marketing, companies looking for new customers ask affiliates to find them leads. In exchange, the company pays the affiliate for each lead generated, following the classic cost per lead (CPL) pricing model. Unfortunately, people find a way to cheat the system. Dishonest affiliates...
Read

Ad Fraud

How Ad Fraud Affects Your Pixel Based Retargeting

Fraudsters lack a moral compass and will jump at any opportunity to infiltrate a marketing campaign, withretargeting campaignsbeing no exception. The goal of most retargeting fraudsters is to eat away at your advertising budget, either to line their own pockets or as a malicious competitor who...
Read

Click Fraud

The Trouble With Click Fraud on Facebook

Introduced by Facebook in 2009, the like button quickly became a standard social media feature, with iterations popping up on Instagram and Twitter. Originally it was meant to show an emotional response; you literally “liked” the posted content. In 2010, the like button replaced Facebook’s “Become...
Read

Press

Adotas Covers Anura & LeadThink Case Study

Click here to see the Adotas coverage.
Read

Ad Fraud

How Chatbots Can Help in the Fight Against Fraud

Chatbots are a handy tool that can help you streamline processes and improve customer service. But what if chatbots could do more than be 24/7 customer service reps? What if they could help mitigate fraud?
Read

Ad Fraud

Ad Fraud Solutions: It’s Not About Size, It’s About How You Use It

Here’s the thing: ad fraud isn’t going away. In fact, it’s only expected to evolve. By 2023, global ad fraud will reach an estimated $100 billion, according to Juniper Research.
Read

Tech Update

They're Getting Smarter: A.I. Is Beating CAPTCHA Tests

A long time ago in 2000, computer scientists at Carnegie Mellon created a security tool we’ve all come to know: the CAPTCHA program. Named after Alan Turing’s famous test to measure machine intelligence, CAPTCHA quickly became the web’s first line of defense against bots and spam.  
Read

Ad Fraud

How A.I. and Machine Learning Can Combat Fraud

Mention the words artificial intelligence (A.I.) or machine learning around human workers, and they get noticeably uncomfortable. The fear of robots and machines taking their jobs isn’t far-fetched. After all, automation has made many positions over the years obsolete.  
Read

Ad Fraud

What You Need to Know About ads.txt

It’s no secret that programmatic advertising has its fair share of fraud. Lurking in the supply chain, fraudsters carry out acts of domain spoofing and inventory arbitrage, ripping off buyers and damaging publishers’ reputations.  
Read

Call Fraud

Call Fraud: What You Need to Know to Protect Your Campaign

When you think of bots and ad fraud, you probably picture the shadowy parts of the internet where spam is rampant. Unfortunately, the reach of these fraudsters extends beyond the World Wide Web and into the world of pay per call advertising.
Read

Get the Latest Updates from Anura

Subscribe to Email Updates