4 min read
Richard Kahn: July 8, 2020
If you’re one of the 96 percent of Americans who owns a cell phone, chances are you’ve dealt with your fair share of robocalls, unwanted telemarketing calls, and text message spam over the years. Not only are they frustrating and invasive, they can...
2 min read
Richard Kahn: May 20, 2020
Ad fraud has its tentacles in many things, including lead generation. If you find yourself spinning your wheels or getting notices that you’ve violated TCPA compliance, your lead generation methods may have been affected by ad fraud.
...
4 min read
Richard Kahn: March 9, 2020
The success of a marketing team is measured by certain metrics. One of the most commonly used metrics is cost per lead, which measures how cost-effective a lead generation marketing campaign is. Not only is this an important measurement of how...
6 min read
Richard Kahn: March 2, 2020
When it comes to online lead generation, saying that metrics matter is an understatement. The ability to see how ads are performing is one of the most important tools that a marketing team has to gauge the success of its efforts.
Of course, success...
4 min read
Richard Kahn: February 12, 2020
Ad fraud has been a problem for some time, and a well-known problem at that. Back in 2016, a Mashable headline read, “Ad fraud could become the second biggest organized crime enterprise behind the drug trade.” Even Virginia Senator Mark Warner...
2 min read
Richard Kahn: October 17, 2019
Lead generation companies have one goal: to gather and deliver qualified leads to their customers. What happens when they deliver leads that are fraudulent?
3 min read
Anura PR Team: April 11, 2019
Lead generation is necessary to grow your business; however, producing an effective lead generation strategy is hard work, and it takes a lot of time and effort to grow organic traffic. A quick and easy way to boost traffic is to purchase a lead...
3 min read
Anura PR Team: July 17, 2018
What do marketers think will be the biggest trend of 2018? According to a BrightEdge survey, artificial intelligence continues to rank high on the list, trailing closely behind consumer personalization.
2 min read
Anura PR Team: February 15, 2018
When you think of bots and ad fraud, you probably picture the shadowy parts of the internet where spam is rampant. Unfortunately, the reach of these fraudsters extends beyond the World Wide Web and into the world of pay-per-call advertising.
