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Lead Generation (4)

2 min read

Why Lead Generation Companies Need an Ad Fraud Solution

Lead generation companies have one goal: to gather and deliver qualified leads to their customers. What happens when they deliver leads that are fraudulent?

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3 min read

Where to Look for Fraud in Lead Generation Marketing

Lead generation is necessary to grow your business; however, producing an effective lead generation strategy is hard work, and it takes a lot of time and effort to grow organic traffic. A quick and easy way to boost traffic is to purchase a lead...

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3 min read

3 Key Ways to Use A.I. for Lead Generation

What do marketers think will be the biggest trend of 2018? According to a BrightEdge survey, artificial intelligence continues to rank high on the list, trailing closely behind consumer personalization.

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2 min read

Call Fraud: What You Need to Know to Protect Your Campaign

When you think of bots and ad fraud, you probably picture the shadowy parts of the internet where spam is rampant. Unfortunately, the reach of these fraudsters extends beyond the World Wide Web and into the world of pay-per-call advertising.

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