3 min read
Anura PR Team: April 5, 2021
Advertising fraud is a major problem for many businesses. Every day, companies lose millions of dollars to ad fraud because of wasted ad spend, chargebacks, Telephone Consumer Protection Act (TCPA) compliance issues, and more.
4 min read
Anura PR Team: January 7, 2021
No matter what industry you are in, lead generation is the driving force behind pretty much every aspect of your marketing. You want to generate more leads, you want to generate higher quality leads, and you definitely do not want to generate fake...
4 min read
Anura PR Team: December 17, 2020
When companies first started getting social media presence in the early 2010s, it was seen as a novelty. Just a few years later, a necessity. Now, in 2020, it is something that can make or break a...
4 min read
Anura PR Team: October 29, 2020
Lead generation fraud is a big concern for all businesses that rely on digital marketing to meet specific goals. The goal of lead generation is for a prospective buyer to fill out a form and request more information. When a nefarious human or a bot...
4 min read
Richard Kahn: August 27, 2020
Lead generation agencies are always focused on growth and the quality of their leads. But when advertisers are willing to spend anywhere between $2 per lead to thousands of dollars per lead, depending on the industry, it comes as no surprise that...
4 min read
Richard Kahn: August 20, 2020
In 2019, advertisers lost a whopping $42 billion to ad fraud, and the problem is only getting worse. According to Juniper Research, that number will more than double to $100 billion by 2023. More granularly, research suggests that as many as 25...
4 min read
Richard Kahn: July 8, 2020
If you’re one of the 96 percent of Americans who owns a cell phone, chances are you’ve dealt with your fair share of robocalls, unwanted telemarketing calls, and text message spam over the years. Not only are they frustrating and invasive, they can...
2 min read
Richard Kahn: May 20, 2020
Ad fraud has its tentacles in many things, including lead generation. If you find yourself spinning your wheels or getting notices that you’ve violated TCPA compliance, your lead generation methods may have been affected by ad fraud.
...
4 min read
Richard Kahn: March 9, 2020
The success of a marketing team is measured by certain metrics. One of the most commonly used metrics is cost per lead, which measures how cost-effective a lead generation marketing campaign is. Not only is this an important measurement of how...
6 min read
Richard Kahn: March 2, 2020
When it comes to online lead generation, saying that metrics matter is an understatement. The ability to see how ads are performing is one of the most important tools that a marketing team has to gauge the success of its efforts.
Of course, success...
