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Lead Generation (3)

4 min read

Why an Ad Fraud Solution Is Crucial for Your Lead Generation Agency

Lead generation agencies are always focused on growth and the quality of their leads. But when advertisers are willing to spend anywhere between $2 per lead to thousands of dollars per lead, depending on the industry, it comes as no surprise that...

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4 min read

The Cost of Ad Fraud to Your Marketing Campaign Performance

In 2019, advertisers lost a whopping $42 billion to ad fraud, and the problem is only getting worse. According to Juniper Research, that number will more than double to $100 billion by 2023. More granularly, research suggests that as many as 25...

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4 min read

Why TCPA Regulations Matter to Lead Gen Marketers Addressing Ad Fraud

If you’re one of the 96 percent of Americans who owns a cell phone, chances are you’ve dealt with your fair share of robocalls, unwanted telemarketing calls, and text message spam over the years. Not only are they frustrating and invasive, they can...

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2 min read

3 Ways Ad Fraud Hurts Lead Generation and How to Stop It

Ad fraud has its tentacles in many things, including lead generation. If you find yourself spinning your wheels or getting notices that you’ve violated TCPA compliance, your lead generation methods may have been affected by ad fraud.

...

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4 min read

Ad Fraud May Be Lowering Your ROI and Increasing Your Cost per Lead

The success of a marketing team is measured by certain metrics. One of the most commonly used metrics is cost per lead, which measures how cost-effective a lead generation marketing campaign is. Not only is this an important measurement of how...

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6 min read

Metrics Every Online Lead Gen Marketer Should Be Tracking and Why

When it comes to online lead generation, saying that metrics matter is an understatement. The ability to see how ads are performing is one of the most important tools that a marketing team has to gauge the success of its efforts. 

Of course, success...

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4 min read

How Can You Grow Your Company with an Ad Fraud Solution

Ad fraud has been a problem for some time, and a well-known problem at that. Back in 2016, a Mashable headline read, “Ad fraud could become the second biggest organized crime enterprise behind the drug trade.” Even Virginia Senator Mark Warner...

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2 min read

Why Lead Generation Companies Need an Ad Fraud Solution

Lead generation companies have one goal: to gather and deliver qualified leads to their customers. What happens when they deliver leads that are fraudulent?

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3 min read

Where to Look for Fraud in Lead Generation Marketing

Lead generation is necessary to grow your business; however, producing an effective lead generation strategy is hard work, and it takes a lot of time and effort to grow organic traffic. A quick and easy way to boost traffic is to purchase a lead...

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3 min read

3 Key Ways to Use A.I. for Lead Generation

What do marketers think will be the biggest trend of 2018? According to a BrightEdge survey, artificial intelligence continues to rank high on the list, trailing closely behind consumer personalization.

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