Lead Generation (2)

6 min read

How Many Fake Leads Come from Form Bot Fraud?

Many marketers, whether they’re working as part of an advertising department within a single business or a third-party ad agency that works with numerous clients, struggle to get more leads. Even when their ad campaigns are successful, there’s...

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6 min read

Why Bot Detection Is Critical for Protecting Online Ad Revenue

Ad fraud is a major concern for any company engaging in online marketing. Every day, fraudsters target online marketing campaigns of all types and try to illicitly squeeze as much money as they can from them before they’re caught and have to...

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5 min read

How Lead Generation Fraud Affects Brands and Consumers

If you’re working in the digital marketing space or hired someone else to help with your marketing, you probably use some kind of lead generation form as a part of your online campaigns.

These forms are a great tool for collecting data about...

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6 min read

What to Do About Bad Leads in Your Online Ad Campaigns

Online ad campaigns are a great (and cost-effective) way to generate leads and build your business. However, there are always charlatans who will be out to scam you out of your money while providing nothing of value in return. So, lead generation...

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6 min read

Are You Paying for Fake Leads? Stop Lead Gen Fraud Now!

For any business, generating new leads is almost always a major concern. To help achieve lead generation goals, many companies use online marketing. Part of the reason for this may be the high cost of “traditional” marketing—which has an average...

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4 min read

How to Ensure Your Lead Generation from Affiliates Is Real

Affiliate marketing has become a key lead generation strategy for many companies. According to data from Statista, affiliate marketing spend in the U.S. has grown from $1.6 billion in 2010 to $6.8 billion in 2020—and is projected to reach $8.2...

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6 min read

How to Create an Affiliate Program

For many companies, finding new and cost-effective ways to market their products and services is a must. Effective marketing helps keep the sales funnel full of prospects. However, traditional advertising channels (such as TV, print, and radio ads)...

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3 min read

Real Housewives of Salt Lake City Star Indicted for Real Ad Fraud

Advertising fraud is a major problem for many businesses. Every day, companies lose millions of dollars to ad fraud because of wasted ad spend, chargebacks, Telephone Consumer Protection Act (TCPA) compliance issues, and more.

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4 min read

What Are Fake Leads and How to Identify Them?

No matter what industry you are in, lead generation is the driving force behind pretty much every aspect of your marketing. You want to generate more leads, you want to generate higher quality leads, and you definitely do not want to generate fake...

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4 min read

The Future of AI in Lead Generation

The Opportunities, The Threats, and The Solution

When companies first started getting social media presence in the early 2010s, it was seen as a novelty. Just a few years later, a necessity. Now, in 2020, it is something that can make or break a...

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