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Ad Fraud

Ad Fraud May Be Lowering Your ROI and Increasing Your Cost per Lead

The success of a marketing team is measured by certain metrics. One of the most commonly used metrics is cost per lead, which measures how cost-effective a lead generation marketing campaign is. Not only is this an important measurement of how successful a campaign is, but it also forms the...
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Digital Advertising & Marketing

Metrics Every Online Lead Gen Marketer Should Be Tracking and Why

When it comes to online lead generation, saying that metrics matter is an understatement. The ability to see how ads are performing is one of the most important tools that a marketing team has to gauge the success of its efforts.  Of course, the success is not just for personal satisfaction. Seeing...
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Ad Fraud

How Can You Grow Your Company with an Ad Fraud Solution

Ad fraud has been a problem for some time, and a well-known problem at that. Back in 2016, a Mashable headline read, “Ad fraud could become the second biggest organized crime enterprise behind the drug trade.” Even Virginia Senator Mark Warner relayed this stat in a tweet to emphasize the problem.
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Lead Generation

How Lead Generation Fraud Affects Brands and Consumers

If you’re working in the digital marketing space, you probably use lead generation forms as part of your marketing strategies. Usually found on landing pages, pop-ups, and other web page assets, lead generation forms let you collect information about potential customers by offering something...
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Lead Generation

Why Lead Generation Companies Need an Ad Fraud Solution

Lead generation companies are in the business of gathering and delivering qualified leads to their customers. It’s their bread and butter. But what happens when they deliver leads that are fraudulent?  
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Lead Generation

3 Key Ways to Use A.I. for Lead Generation

What do marketers think will be the biggest trend of 2018? According to a BrightEdge survey, artificial intelligence continues to rank high on the list, trailing closely behind consumer personalization.
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Lead Generation

How to Ensure TCPA Compliance By Using An Ad Fraud Solution

Back in the early nineties, the telemarketing industry reached a boiling point. Thanks to improved autodialing technology, marketers could reach thousands of people a day, spamming consumers with prerecorded sales pitches and robocalls. 
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Lead Generation

Call Fraud: What You Need to Know to Protect Your Campaign

When you think of bots and ad fraud, you probably picture the shadowy parts of the internet where spam is rampant. Unfortunately, the reach of these fraudsters extends beyond the World Wide Web and into the world of pay per call advertising.
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