6 min read
Richard Kahn: March 9, 2022
Many marketers, whether they’re working as part of an advertising department within a single business or a third-party ad agency that works with numerous clients, struggle to get more leads. Even when their ad campaigns are successful, there’s...
6 min read
Richard Kahn: February 23, 2022
Ad fraud is a major concern for any company engaging in online marketing. Every day, fraudsters target online marketing campaigns of all types and try to illicitly squeeze as much money as they can from them before they’re caught and have to...
9 min read
Richard Kahn: February 17, 2022
Are you worried about the possibility of facing a TCPA compliance lawsuit—a class action suit where hundreds or even thousands of people band together to get a lawyer and sue your company for millions of dollars?
If you aren’t, it should be in the...
6 min read
Richard Kahn: January 27, 2022
If you’re working in the digital marketing space or hired someone else to help with your marketing, you probably use some kind of lead generation form as a part of your online campaigns.
These forms are a great tool for collecting data about...
6 min read
Richard Kahn: January 6, 2022
Online ad campaigns are a great (and cost-effective) way to generate leads and build your business. However, there are always charlatans who will be out to scam you out of your money while providing nothing of value in return. So, lead generation...
5 min read
Richard Kahn: December 30, 2021
Have you heard of Aleksandr Zhukov, the self-proclaimed Russian King of Fraud? Unless you’ve been closely following ad fraud news, you may not know who the creator of the methbot ad fraud scheme is or why he’s noteworthy.
6 min read
Richard Kahn: July 21, 2021
To sustain consistent growth, businesses need to gain leads and add new customers. Affiliate marketing campaigns draw on networks of people to help promote a company’s goods and services. Sometimes, the merchant is the one bringing on the...
6 min read
Richard Kahn: June 30, 2021
For any business, generating new leads is almost always a major concern. To help achieve lead generation goals, many companies use online marketing. Part of the reason for this may be the high cost of “traditional” marketing—which has an average...
4 min read
Richard Kahn: June 2, 2021
Affiliate marketing has become a key lead generation strategy for many companies. According to data from Statista, affiliate marketing spend in the U.S. has grown from $1.6 billion in 2010 to $6.8 billion in 2020—and is projected to reach $8.2...
6 min read
Richard Kahn: May 19, 2021
For many companies, finding new and cost-effective ways to market their products and services is a must. Effective marketing helps keep the sales funnel full of prospects. However, traditional advertising channels (such as TV, print, and radio ads)...
