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Lead Generation

Why Lead Generation Companies Need an Ad Fraud Solution

Lead generation companies are in the business of gathering and delivering qualified leads to their customers. It’s their bread and butter. But what happens when they deliver leads that are fraudulent?  
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Lead Generation

3 Key Ways to Use A.I. for Lead Generation

What do marketers think will be the biggest trend of 2018? According to a BrightEdge survey, artificial intelligence continues to rank high on the list, trailing closely behind consumer personalization.
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Lead Generation

How to Ensure TCPA Compliance By Using An Ad Fraud Solution

Back in the early nineties, the telemarketing industry reached a boiling point. Thanks to improved autodialing technology, marketers could reach thousands of people a day, spamming consumers with prerecorded sales pitches and robocalls. 
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