Lead Generation

4 min read

Better Leads? Less Compliance Issues? Start with Ad Fraud Detection.

If you use calls, texts, or messaging in your lead generation efforts—and who doesn’t—you’re likely attending Contact.io this week in Denver. It’s a great opportunity to connect and network with lead generators, performance marketers, contact center...

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4 min read

Wildfires, Hurricanes, Bad Leads...Oh My!

The insurance industry has been hit hard lately. And unlike Dorothy in Oz, they can’t click their ruby red slippers to make it all go away. Natural disasters such as wildfires, hurricanes, tornadoes, and other weather-related damage have led to...

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4 min read

Partnerships That Protect Consumers and Lead Generators

Lead generation sounds easy enough. A brand creates a marketing campaign that drives visitors to a landing page, visitors fill out a form to express their interest in the brand’s products or services, a representative calls the lead, and after they...

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3 min read

Stack your Tech for Good Leads & Compliance

Last February, the FCC proposed measures to “close the lead generation loophole,” lead generators and those who rely on them have expressed concern—and rightly so—over the impact any final rulings will have on their business. 

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4 min read

Lead Generation: What’s in a Number?

One is the loneliest number. Two’s company. Three’s a crowd. 5,329 is too many marketing partners to share a lead with. According to the FCC’s cease and desist letter, sent in response to scam robocalls concerning student loan debts, even when...

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4 min read

Generating Leads in A Tight Economy: Quantity vs. Quality

Marketers say one of the biggest challenges they will face this year is generating more leads. While always a priority, economic uncertainties could make things more challenging as consumers and businesses may put off certain purchasing decisions. 

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4 min read

Don’t Pass Go: Improve Your Lead Generation Tactics

Pursuing fake leads isn’t just a waste of time; it’s also a waste of money and puts your company’s reputation at risk. On average, 25% of every dollar spent on leads is lost to fraud—percentages like that add up fast. As you work toward your 2023...

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4 min read

The Neglected Impact of Ad Fraud: How It Affects Your Team

Ad fraud can have a lot of negative impacts on a business. In addition to the wasted ad spend used on fraudulent impressions, clicks, and leads, there’s the increased risk of TCPA violations, wasted sales team time pursuing bad leads, and potential...

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5 min read

How to Ensure TCPA Compliance By Using An Ad Fraud Solution

In November of 2022, new market research showed that the ad fraud detection tools market was set to grow remarkably fast, reaching a total value of$752.89 million by 2028 with a CAGR of 17.1%. These high numbers make sense when you consider the...

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5 min read

Ad Fraud's Impact on TCPA Compliance and Your Bottom Line

Since the 1980s, telemarketing has been a rapidly growing and improving method of generating sales leads. Improved technology has meant that businesses can lean on computer integration, predictive dialing, as well asrobocalls to reach thousands of...

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