hexagon background motif image
hexagon background motif image

Lead Generation

5 min read

How to Ensure TCPA Compliance By Using An Ad Fraud Solution

In November of 2022, new market research showed that the ad fraud detection tools market was set to grow remarkably fast, reaching a total value of $752.89 million by 2028 with a CAGR of 17.1%. These high numbers make sense when you consider the...

Read More

5 min read

Ad Fraud's Impact on TCPA Compliance and Your Bottom Line

Since the 1980s, telemarketing has been a rapidly growing and improving method of generating sales leads. Improved technology has meant that businesses can lean on computer integration, predictive dialing, as well as robocalls to reach thousands of...

Read More

4 min read

Learn about TCPA Compliance, Consent, and Ad Fraud at Leadscon!

Next week, from Tuesday, October 25 to Wednesday, October 26, Anura is participating in Leadscon’s Consent Summit. As a sponsor to the event, we hope to help attendees not only make connections within the lead generation community, but to learn...

Read More

4 min read

Here’s What You Missed about Ad Fraud at PACE ACX in Nashville!

PACE ACX 2022 is over, but it’s never too late to learn more about consumer consent, how to deal with ad fraud, and other important consumer engagement topics for contact/call centers. At the event, the Anura team was the top sponsor and we shared a...

Read More

9 min read

Bot Detection 101: What Every Marketer Should Know

For any organization running any kind of online advertising campaign, invalid traffic (IVT) from bots is an enormous issue. To put a dent in the ad fraud caused by bots, bot detection is vital. After all, how can you put a stop to bots if you can’t...

Read More

7 min read

How Easily Can a Form Bot Beat Basic Bot Filters?

Bot-based fraud is a constant risk for anyone running an online ad campaign. Form bots are an especially dangerous threat—one that can quickly drain your marketing budget and leave you with no results for all the money you’ve spent.

Read More

6 min read

How Many Fake Leads Come from Form Bot Fraud?

Many marketers, whether they’re working as part of an advertising department within a single business or a third-party ad agency that works with numerous clients, struggle to get more leads. Even when their ad campaigns are successful, there’s...

Read More

6 min read

Why Bot Detection Is Critical for Protecting Online Ad Revenue

Ad fraud is a major concern for any company engaging in online marketing. Every day, fraudsters target online marketing campaigns of all types and try to illicitly squeeze as much money as they can from them before they’re caught and have to...

Read More

9 min read

The Terrifying Tale of a TCPA Compliance Lawsuit

Are you worried about the possibility of facing a TCPA compliance lawsuit—a class action suit where hundreds or even thousands of people band together to get a lawyer and sue your company for millions of dollars? 

If you aren’t, it should be in the...

Read More

6 min read

How Lead Generation Fraud Affects Brands and Consumers

If you’re working in the digital marketing space or hired someone else to help with your marketing, you probably use some kind of lead generation form as a part of your online campaigns.

These forms are a great tool for collecting data about...

Read More